5 days ago
Social Content Creator
Blossom Health
New York City, NY (Unknown)Full time$70K/yr – $85K/yr
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Social Content Creator
New York City, NY (Unknown)
$70K/yr – $85K/yrMid Level1+ years expFull time
Posted 5 days ago
Job Summary
Lead Blossom’s day-to-day social presence across major platforms, own the organic strategy and recurring formats, and manage end-to-end content from concept through publish while actively growing community and testing performance.
Job Description
Responsibilities
- Own Blossom’s day-to-day presence across TikTok, Instagram, Facebook, and emerging social platforms
- Develop Blossom’s organic social strategy, recurring content formats, creative concepts, and publishing cadence
- Concept, script, film, edit, and publish short-form video from start to finish
- Be comfortable appearing on camera and pulling other members of the Blossom team into content
- Build repeatable content franchises that audiences recognize and want to come back to
- Identify trends, conversations, hooks, and formats early and figure out how Blossom can participate without sounding forced or corporate
- Create UGC-style paid creative for Meta and TikTok, including multiple hooks, cuts, and calls to action for testing
- Work with creators, clinicians, patients, and members of our team to source and produce compelling content
- Manage and grow our social community through comments, DMs, and conversations
- Navigate mental-health content thoughtfully while following privacy, clinical review, and escalation guidelines
Requirements
- You have 1–3 years of experience creating content or running social for a brand, startup, agency, creator, or your own audience
- You have personally grown a social account to 50K+ followers or can show comparable evidence of meaningful audience growth
- You’ve created content that has generated 1M+ organic views within a 90-day period
- You have a portfolio of short-form content that you personally concepted, filmed, and edited
- You understand why certain videos take off and can break down the hook, pacing, format, audience, and distribution behind them
- You’re fluent in TikTok, Instagram Reels, Stories, Facebook, and short-form internet culture
- You can edit quickly in CapCut, Premiere, or similar tools
- You understand what makes organic content different from paid creative and can make content that works in both environments
- You’re comfortable on camera and comfortable directing other people on camera
- You’re highly self-directed. You don't need someone handing you a content calendar every Monday
Preferred
- Bonus: You’ve built an audience from zero, created paid social ads that converted, worked with creators or influencers, or created content in healthcare, wellness, consumer, or another regulated category.
Benefits
- Beautiful, sunshine and snack-filled office in the heart of Flatiron, Manhattan
Salaries
Posted range
$70K/yr – $85K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Headcount Trend
Current headcount: ~2
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