11 days ago
Growth Marketer - Demand Gen
Dust
San Francisco, CA (Hybrid)Full time$180K/yr – $210K/yr
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Growth Marketer - Demand Gen
San Francisco, CA (Hybrid)
$180K/yr – $210K/yrSenior LevelFull time
Posted 11 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the full demand-gen engine, from strategy and testing to execution, to consistently generate qualified pipeline while collaborating with RevOps, Sales, and the broader marketing team.
- Lead end-to-end campaign creation and measurement
- Build and refine ICP targeting and account-based workflows
- Scale assets and experiments with AI tools to move fast
Job Description
Responsibilities
- Own pipeline generation
- Run 3–5+ demand gen experiments per week across LinkedIn, email, paid social, and beyond — with a structured approach to testing, reflection, and iteration
- Own a pipeline number. Every campaign you run should be traceable to qualified opportunities for the sales team
- Build and manage target account lists in close coordination with RevOps and Sales — map the right people, reach the right contacts, drive the right conversations
- Design and execute full campaign sequences from strategy to copy to asset creation to reporting
- Think in systems: every experiment you run should ladder up into a sustainable, repeatable demand gen engine — not a one-off push
- Build assets yourself (landing pages, email sequences, ebooks, one-pagers, LinkedIn creatives) —using AI tools to move fast without sacrificing quality
- Own CRM hygiene and campaign tracking in HubSpot — report on what's working, kill what isn't, double down on what is
- Collaborate with RevOps to sharpen ICP targeting and ensure your campaigns reach the accounts that matter
- Work closely with the Head of Marketing and the broader marketing team (content, field, PMM) to develop campaigns that elevate our brand and amplify our latest messaging
Requirements
- Experience in demand generation, growth marketing, or a closely related role at a B2B tech company — ideally one with a fast-moving, scrappy culture
- Proven ability to own campaign execution end-to-end: strategy, copy, asset creation, targeting, reporting — without needing a support team around you
- Strong analytical instincts — you can read your own numbers, draw conclusions quickly, and adjust course
- Experience running ABM-style campaigns: ICP-led targeting, account mapping, personalized outreach sequences
- Fluent across the core channels: LinkedIn, paid social, email, and paid search
- The Mindset: An AI-native operator — you use AI tools daily to move faster, build better assets, and stay scrappy at scale
- High cadence, high focus — you can run multiple experiments simultaneously without losing the thread on what each one is trying to prove
- A systems thinker — you're not just running campaigns, you&aposre building the infrastructure for long-term, compounding pipeline growth
- Low ego and highly collaborative — you work well within a team, give and receive feedback clearly, and don't need to own the idea to execute it brilliantly
- Brand taste — you can create assets that feel right for Dust: sharp, professional, and distinctly not enterprise-generic
Preferred
- You've worked at an early-stage AI or developer tools company
- You've used Dust (or a comparable AI productivity platform) as part of your daily workflow
- You have experience building demand gen from scratch at a company in hypergrowth
- You've worked directly alongside a RevOps or sales team in a pipeline-accountable marketing role
Benefits
- Health insurance for you and your dependents
- New MacBook Pro or Linux machine, monitor, keyboard, etc.
- Opportunity to travel to Europe multiple times a year
- Regular team events and offsite
- We can go higher for outstanding profiles.
Dust
Custom AI agents: secure, connected to your company knowledge and tools, and powered by the best AI models.Join us: https://dust.tt/jobs.
Traffic Signals
Monthly Visitors
431K
Monthly Google Ads Budget
$59
Traffic Source Mix
Search
31.5%
Direct
62.2%
Referral
4.7%
Social
1.1%
Paid
0.5%
Headcount Trend
Current headcount: ~125
Marketing Team
Marketing Team Size
3 (3% of company)
Marketing Roles Posted (Last 30 Days)
3
Funding
Total Funding
$21.5M
Last Raise
Series A, 2 years ago