3 days ago
Director of eCommerce & Digital (North America), Adventure Sports
Revelyst Outdoor
Irvine, CA (On-site)Full time$165K/yr – $175K/yr
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Director of eCommerce & Digital (North America), Adventure Sports
Irvine, CA (On-site)
$165K/yr – $175K/yrDirector/Executive10+ years expFull time
Posted 3 days ago
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Job Summary
Own and scale the NA D2C ecommerce P&L and lead regional strategy across merchandising, marketing, and operations to drive growth while protecting brand equity.
- Own the P&L and profitability of NA brand sites
- Drive regional ecommerce strategy, merchandising, content, and lifecycle marketing
- Lead a lean, high-performing team and collaborate with global partners
Job Description
Responsibilities
- Own the North America D2C ecommerce P&L, with direct accountability for net sales, gross margin, EBITDA, customer satisfaction, and profitable growth across brand websites.
- Develop and execute a regional ecommerce strategy that supports premium, non-promotional brand growth while protecting pricing integrity, brand equity, and the fan-first digital experience.
- Lead the core ecommerce functions of merchandising and analytics, site experience and content, paid acquisition, performance marketing, lifecycle retention, loyalty, and financial planning.
- Guide digital merchandising, site UX, content, storytelling, and product presentation to improve discovery, engagement, conversion, inventory sell-through and repeat purchase.
- Direct full-funnel digital marketing strategies that drive qualified traffic, expand LTV, maintain disciplined CAC, and strengthen long-term customer relationships.
- Partners with the EMEA ecommerce counterpart and global digital partners to align roadmaps, share best practices, standardize operating frameworks, and support a seamless global customer journey.
- Collaborate with brand marketing, product development, supply chain, planning, finance, sales, IT, customer service, agencies, and vendors to align digital go-to-market execution with inventory, financial, and enterprise priorities.
- Lead and develop a lean, high-performing team, using data, reporting, and performance insights to improve customer experience, optimize ROI, manage gross margin, and expand EBITDA.
Requirements
- 10+ years of progressive ecommerce leadership experience scaling D2C web operations for premium, lifestyle, outdoor, action sports, retail, or consumer brands.
- Omnichannel or pure-play brand-site background required; marketplace and Amazon management experience is not in scope for this role.
- Demonstrated digital P&L leadership with a rigorous focus on net sales growth, gross margin management, EBITDA expansion, and disciplined investment decisions.
- Proven track record building brand loyalty and scaling revenue for premium or non-promotional brands that maintain pricing integrity rather than relying on constant promotional cadences.
- Comprehensive functional leadership across merchandising, site experience, content, performance marketing, paid acquisition, retention, loyalty, analytics, and ecommerce operations.
- Strong data fluency with the ability to use KPIs, customer segmentation, LTV, CAC, attribution, website traffic, campaign performance, inventory signals, and customer insights to inform decisions.
- Demonstrated experience leading lean, high-performing teams and developing talent through coaching, mentorship, accountability, collaboration, and operational discipline.
- Ability to build strong partnerships with EMEA counterparts, global digital teams, brand marketing, product development, supply chain, finance, planning, sales, IT, agencies, vendors, and technology partners.
- Must be based in or willing to commute to Irvine, California due to the onsite leadership requirement.
Benefits
- We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!
Revelyst Outdoor
An outdoor products company
2 employees
Traffic Signals
Monthly Visitors
25.9K
Traffic Source Mix
Search
36.7%
Direct
48.9%
Referral
7.7%
Social
5.4%
Paid
1.1%
Headcount Trend
Current headcount: ~2
Marketing Team
Marketing Roles Posted (Last 30 Days)
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