3 weeks ago
Vice President, Marketing - Revelyst Golf Technology
Revelyst Outdoor
Carlsbad, CA (On-site)Full time$280K/yr – $300K/yr
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Vice President, Marketing - Revelyst Golf Technology
Carlsbad, CA (On-site)
$280K/yr – $300K/yrSenior Level15+ years expFull time
Posted 3 weeks ago
Job Summary
Own and drive Revelyst Golf Technology's global marketing strategy across consumer and B2B channels, leading a scalable organization to grow D2C, elevate brand presence, and optimize performance through data-driven demand generation.
- Lead integrated campaigns, product launches, and partnerships with cross-functional teams
- Build and optimize lead generation, CRM, and analytics to maximize ROAS and LTV
Job Description
Responsibilities
- Develop and execute comprehensive brand and marketing strategies aligned with business goals.
- Serve as a key member of the Precision Sports & Technology leadership team, contributing to overall platform strategy and execution.
- Hold brand and performance together: build the brand salience that puts RGT’s brands at the front of the golfer’s mind while running efficient, accountable demand generation
- Lead all aspects of performance marketing, including paid media, SEO/SEM, affiliate, and conversion optimization
- Build scalable lead generation engines for both consumer and B2B segments (e.g., golf facilities, fitters, retailers) with disciplined alignment to
- Scrutinize where each marketing dollar goes furthest, manage to ROAS and CAC/LTV, and reallocate without sentiment when the numbers say to
- Own D2C growth strategy including accountability for site traffic, conversion rate, and revenue across sites
- Own the full D2C funnel: product detail pages, checkout experience, aligning with sales on promotional strategy, lifecycle and retention
- Partner with Product and Technology teams to enhance digital experiences and conversion across platforms
- Leverage CRM and marketing automation to drive personalization, repeat purchase, and lifetime value
Requirements
- 15+ years of progressive marketing leadership experience, with at least 5–7 years in a senior executive role
- Deep golf industry experience required, including exposure to equipment, technology, launch monitors, or connected golf platforms
- Strong background in both hardware and software marketing, ideally within consumer or prosumer technology categories
- Proven success scaling D2C businesses and driving measurable growth through performance marketing
- Expertise in lead generation, CRM, marketing analytics, and digital transformation
- Demonstrated ability to lead multi-brand portfolios and manage complex go-to-market strategies
- Track record of effective cross-functional leadership with Sales, Product, and Customer Experience teams
Benefits
- medical and dental, vision, disability and life insurance
- 401K
- PTO
- paid holidays
- gear discounts
- ability to add value to an exciting mission
Revelyst Outdoor
An outdoor products company
2 employees
Salaries
Posted range
$280K/yr – $300K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
25.9K
Traffic Source Mix
Search
36.7%
Direct
48.9%
Referral
7.7%
Social
5.4%
Paid
1.1%
Headcount Trend
Current headcount: ~2
Links
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