3 months ago
Manager Marketing Analytics
Catalyst Brands LLC
New York, USA (On-site)Full time$76K/yr – $138K/yr
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Manager Marketing Analytics
New York, USA (On-site)
$76K/yr – $138K/yrManager3+ years expFull time
Posted 3 months ago
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Job Summary
Lead marketing measurement across channels to optimize performance and guide data-driven decisions.
- Own performance analysis across paid and digital channels.
- Must-have: 3–5+ years in marketing analytics with GA and MMM or incrementality experience.
- Standout: Cross-functional collaboration with marketing, media, and agency partners to translate data into action.
Job Description
Responsibilities
- Analyze performance across marketing channels including paid media, digital marketing, and other marketing initiatives.
- Monitor campaign performance using analytics platforms such as Google Analytics and media platform reporting tools.
- Identify trends, opportunities, and insights to help optimize marketing performance.
- Develop reporting and dashboards to provide visibility into marketing performance.
- Support broader marketing measurement initiatives, including Marketing Mix Modeling (MMM) and incrementality testing.
- Coordinate with external partners, media agencies, and internal teams to gather data and inputs needed for measurement initiatives.
- Assist in reviewing and summarizing measurement outputs to help inform marketing planning and optimization.
- Support the coordination and analysis of incrementality and lift testing across marketing channels.
- Work with marketing and media teams to evaluate test results and identify opportunities to improve campaign effectiveness.
- Contribute to a test-and-learn approach to marketing performance improvement.
Requirements
- 3–5+ years of experience in marketing analytics, media analytics, or digital performance analysis.
- Experience analyzing marketing performance using tools such as Google Analytics and media platform reporting.
- Familiarity with marketing measurement approaches such as attribution, Marketing Mix Modeling (MMM), or incrementality testing.
- Strong analytical and problem-solving skills with the ability to interpret data and summarize insights.
- Experience working cross-functionally with marketing and analytics teams.
- Strong communication skills with the ability to present insights clearly.
Catalyst Brands LLC
Catalyst Brands brings together Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand, Nautica and JCPenney, creating an unmatched portfolio of iconic retail banners that celebrate the essence of American style. Please visit us at: catalystbrandsinc.com.
58K employees (4,956 in marketing)
Traffic Signals
Monthly Visitors
9.6K
Traffic Source Mix
Search
36.4%
Direct
40.3%
Referral
11.3%
Social
10.2%
Paid
1.4%
Headcount Trend
Current headcount: ~57.8K
Marketing Team
Marketing Team Size
2,197 (4% of company)
Median Career Experience
17 years
Median Tenure
2.6 years
People
Marketing Leadership
Jimmy Carter
Senior Vice President - Merchandising; Lucky Brand & Lifestyle Brands Value Channel
At the company for 11 months
Susan Valenzuela
Vice President E Commerce | Aeropostale | Lucky Brand | Nautica
At the company for 1 year 3 months
Brian Schmidt
VP, Integrated Marketing & eCommerce - Brooks Brothers & Eddie Bauer
At the company for 1 year 5 months
Marisa Thalberg
Executive Vice President, Chief Customer and Marketing Officer
At the company for 1 year 7 months