2 months ago
Head of Performance Marketing
Matter
New York City, NY (On-site)Full time$80K/yr – $120K/yr
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Head of Performance Marketing
New York City, NY (On-site)
$80K/yr – $120K/yrSenior Level3+ years expFull time
Posted 2 months ago
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Job Summary
Own paid performance across Meta, Google and social channels, drive CAC/ROAS and own lifecycle messaging to lift activation, retention and LTV.
- Growth/Performance: Plan and optimize campaigns across paid channels, test audiences, creative, and landing experiences.
- Lifecycle & Personalization: Build automated onboarding, activation, retention, and win-back journeys with email, SMS, and push; drive cross-sell and loyalty initiatives.
- Measurement & Governance: Track CAC, ROAS, LTV, cohorts, and attribution; build dashboards to inform budget, creative, and channel decisions.
Job Description
Responsibilities
- Own day-to-day creation, launch, and management of paid campaigns across Meta, Google, TikTok, Reddit, and YouTube Ads
- Build and test ad creative, copy, audiences, and landing experiences
- Manage budgets and bids to hit CAC and ROAS targets across channels
- Continuously test, learn, and scale what works while killing what doesn’t
- Build and run Matter’s loyalty program to drive repeat purchases and long-term value
- Partner with product to power personalized recommendations that match the right meals to the right customers
- Design and optimize upsell and cross-sell flows that increase order value
- Plan and execute in-app promotions that drive activation and re-engagement
- Own lifecycle messaging across email, SMS, and push notifications
- Build automated journeys for onboarding, activation, retention, and win-back
Requirements
- 3–5+ years in performance or growth marketing, ideally in consumer, e-commerce, food, wellness, or subscription brands
- Hands-on expertise across paid channels (Meta and Google a must; TikTok, Reddit, YouTube a plus)
- Extensive experience with Mobile Measurement Providers such as AppsFlyer and Branch
- Extensive experience with Lifecycle Marketing platforms such as Braze and Iterable
- Experience at top retaining consumer brands like Duolingo, MyFitnessPal, or others
- Experience with lifecycle/CRM tools and building email, SMS, and push automations
- Strong analytical chops, comfortable with CAC, LTV, ROAS, cohorts, and attribution
- A bias for action: you’d rather launch, measure, and iterate than wait for perfect
- Creative instincts to brief and produce ads that actually convert
- Comfortable operating in ambiguity and wearing multiple hats in a fast-moving startup
- Familiar with product analytics platforms such as Mixpanel and Amplitude
Benefits
- Competitive compensation + meaningful equity
Matter
0.0 Glassdoor
Matter is an innovation-intensive start-up creating futuristic electric vehicles platforms and energy storage solutions. We are guided by our vision to be the most dynamic company driving India to a sustainable future. We take pride in leveraging our expertise to create tech-backed solutions to empower every individual with the option to choose superior alternatives. We follow a vertical integration model for all the core components in the platform, putting us in a position to be in complete control of the safety, security, performance, and reliability of the system. Delivering exceptional User Experience is at the core of all our initiatives.
Founded in 2019
Ahmedabad, Gujarat, IND
726 employees (63 in marketing)
0% recommend to a friend
Traffic Signals
Monthly Visitors
116.8K
Traffic Source Mix
Search
56.6%
Direct
34.6%
Referral
3.2%
Social
2%
Paid
3.5%
Headcount Trend
Current headcount: ~726
Marketing Team
Marketing Team Size
22 (3% of company)
Median Career Experience
25 years
Median Tenure
16.2 years
People
Marketing Leadership
Funding
Total Funding
$26.9M
Last Raise
$9.9M
Series B, 2 years ago
Funding History
- Jun 2024Series B • $9.9M
- Mar 2023Series A • $10M
- Jan 2020Seed • $7M