9 hrs ago
Chief Marketing Officer
Matter
New York City, NY (On-site)Full time$250K/yr – $375K/yr
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Chief Marketing Officer
New York City, NY (On-site)
$250K/yr – $375K/yrDirector/Executive8+ years expFull time
Posted 9 hrs ago
Job Summary
Own Matter's influencer and creator program and the full marketing strategy, from creator sourcing to GTM and lifecycle, to drive subscriptions, orders, and retention.
- Lead influencer/creator partnerships and UGC development
- Own brand and lifecycle strategy across app, restaurants, and channels
Job Description
Responsibilities
- Build and scale Matter's influencer and creator program, from sourcing and partnerships through briefs, contracts, and payouts
- Build a UGC engine that turns customers, creators, and our community into a steady stream of content for paid, organic, and in-app use
- Develop a tiered creator strategy across fitness, nutrition, and wellness, from nano creators to marquee partners and athletes
- Work with performance marketing to test creator content in paid channels and scale what drives subscriptions and orders
- Build the systems, tools, and workflows that let a small team manage hundreds of creators and a high volume of content
- Measure creator ROI by CAC, conversion, and retention, not just reach
- Own the full marketing strategy across brand, growth, product marketing, and lifecycle, from positioning through execution
- Define Matter's positioning, messaging, and voice, and make sure it shows up consistently across the app, the restaurants, and every channel
- Balance budget and focus between national app subscriber growth and local restaurant demand, making clear, data-backed calls on where to invest
- Be a daily user of the app and a regular in our restaurants, with firsthand knowledge of the customer experience
Requirements
- 8+ years of marketing experience, with at least 3 years leading marketing at a high-growth consumer brand
- Existing relationships with creators, talent managers, or agencies in fitness, nutrition, or wellness
- Personally passionate about health, wellness, and fitness; experience using macro tracking apps is a requirement
- Track record of growing a consumer subscription app, with a strong grasp of app acquisition, attribution, conversion, and retention
- Experience marketing a physical consumer brand (restaurants, food, CPG, or retail) is a plus
- Strong brand instincts paired with performance and analytical rigor
- Deeply data-driven and hands-on with attribution, analytics, and experimentation
- Uses AI tools daily in their own work, from research and copy to creative testing and data analysis, and knows how to build workflows that make a small team move faster
- Sound judgment on allocating limited budget across competing business lines
- Experience building and scaling marketing teams and processes
Benefits
- Salary range: $250,000–$375,000 base, based on experience
- Meaningful equity
- Medical, dental, and vision coverage
- Flexible PTO plus paid company holidays
- Paid parental leave
- Free Matter meals
Matter
0.0 Glassdoor
Matter is an innovation-intensive start-up creating futuristic electric vehicles platforms and energy storage solutions. We are guided by our vision to be the most dynamic company driving India to a sustainable future. We take pride in leveraging our expertise to create tech-backed solutions to empower every individual with the option to choose superior alternatives. We follow a vertical integration model for all the core components in the platform, putting us in a position to be in complete control of the safety, security, performance, and reliability of the system. Delivering exceptional User Experience is at the core of all our initiatives.
Founded in 2019
Ahmedabad, Gujarat, IND
726 employees (63 in marketing)
0% recommend to a friend
Salaries
Posted range
$250K/yr – $375K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
22 (3% of company)
Median Career Experience
25 years
Median Tenure
16.3 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Funding
Total Funding
$26.9M
Last Raise
$9.9M
Series B, 2 years ago
Funding History
- Jun 2024Series B • $9.9M
- Mar 2023Series A • $10M
- Jan 2020Seed • $7M
Traffic Signals
Monthly Visitors
116.8K
Traffic Source Mix
Search
56.6%
Direct
34.6%
Referral
3.2%
Social
2%
Paid
3.5%
Headcount Trend
Current headcount: ~726
Links
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