4 hrs ago
Paid Media Specialist
tastytrade
Chicago, IL (Hybrid)Full time$75K/yr – $110K/yr
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Paid Media Specialist
Chicago, IL (Hybrid)
$75K/yr – $110K/yrMid Level3+ years expFull time
Posted 4 hrs ago
Job Summary
Own end-to-end paid media campaigns from brief to launch, coordinating with Creative, Performance, and external agencies, while managing trafficking, platform setup (DV360/CM360), timeline logistics, and copywriting, with a focus on efficiency through AI tools.
- Own campaign setup and trafficking
- Align with agency and internal partners
- Leverage AI for efficiencies
Job Description
Responsibilities
- Support media planning and channel strategy, helping shape how and where campaigns run
- Manage the logistics of campaigns as they move from brief through creative and into launch, keeping timelines on track and coordinating between Creative, Performance, and our external agency
- Manage Google Marketing Platform tools (DV360, CM360, and Floodlights) to support campaign setup, tracking, and delivery
- Coordinate with our agency on ad trafficking, confirming specs, timing, and setup are correct before campaigns go live
- Write and refine advertising copy
- Manage campaign timelines and day-to-day logistics to keep launches on schedule
- Manage relationships with external agencies to ensure campaigns launch and run smoothly
- Use AI tools and other resources to find efficiencies and improve processes
Requirements
- 3+ years of experience in paid media
- Experience with media planning and channel strategies
- Exposure to the full process of launching a media campaign, from brief to creative to launch to reporting
- Experience trafficking ads
- Experience writing paid search copy with an understanding of the underlying mechanics
- Experience with ad tech platforms required; DV360 and CM360 (including Floodlight) experience preferred
- Experience managing campaign timelines, logistics, and relationships with external agencies
- Comfort using AI tools to find efficiencies
Preferred
- Experience in fintech, trading, and/or regulatory industries
- Google Tag Manager experience
tastytrade
4.6 Glassdoor
Here at tastytrade Inc. (previously known as tastyworks Inc.), we give you every edge possible to help you succeed on your own. We believe that controlling your own money can be more rewarding than relying on money managers or robo-advisors. Our powerful technology, low pricing, and commitment to world-class support empower you to do it yourself.Learn more at tastytrade.com
Founded in 2017
Chicago Heights, Illinois, USA
191 employees (13 in marketing)
96% recommend to a friend
84% CEO approval
Salaries
Posted range
$75K/yr – $110K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
10 (5% of company)
Median Career Experience
14 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Funding
Last Raise
Private Equity, 6 years ago
Traffic Signals
Monthly Visitors
1.8M
Monthly Google Ads Budget
$139.8K
Traffic Source Mix
Search
19.3%
Direct
73.7%
Referral
4.5%
Social
0.9%
Paid
1.4%
Headcount Trend
Current headcount: ~191