4 weeks ago
Sr. Copywriter
Westcliff University
Irvine, CA (On-site)Full time$80K/yr – $90K/yr
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Sr. Copywriter
Irvine, CA (On-site)
$80K/yr – $90K/yrSenior Level5+ years expFull time
Posted 4 weeks ago
Job Summary
Senior content strategist and writer who will own Westcliff’s storytelling ecosystem, leading messaging across campaigns, brand voice, and editorial standards while guiding a team of writers and collaborating with marketing, admissions, PR, and leadership.
Job Description
Responsibilities
- Lead content strategy and messaging development across campaigns, ensuring alignment with institutional goals
- Write and oversee high-visibility content, including website copy, campaign messaging, email journeys, video scripts, speeches, and long-form editorial pieces
- Translate complex academic, institutional, and strategic concepts into clear, engaging narratives
- Own and evolve Westcliff’s brand voice, tone, and messaging guidelines across all platforms
- Mentor and provide editorial direction to copywriters and content contributors
- Partner with marketing, admissions, PR, and academic leadership to develop integrated storytelling strategies
- Guide SEO-informed content strategy, ensuring optimization without compromising quality or voice
- Analyze content performance and apply insights to continuously improve messaging effectiveness
- Contribute to campaign ideation, brand positioning, and thought leadership initiatives
- Ensure consistency, quality, and compliance across all published content
Requirements
- Bachelor’s degree in Communications, English, Journalism, Marketing, or related field
- 5–8+ years of professional copywriting or content strategy experience
- Strong portfolio demonstrating campaign work, storytelling, and strategic thinking
- Deep understanding of SEO, digital content strategy, and audience engagement
- Experience mentoring writers or leading content initiatives
- Exceptional writing, editing, and conceptual skills
- Experience in higher education or a mission-driven organization preferred
Westcliff University
Westcliff University is a global leader in innovative, career-focused higher education. Based in Irvine, California, with campuses across the U.S. and Canada, Westcliff offers accredited programs in Business, Technology, Engineering, Education, Law, and Nursing—each designed to equip students with the practical skills and global perspective needed to thrive in today’s evolving workforce.Guided by its mission to Educate, Inspire, and Empower, Westcliff connects students from over 100 countries with industry-driven curriculum, distinguished faculty, and immersive learning experiences that bridge classroom theory with real-world application. From hands-on simulation labs to partnerships with tech incubators and global enterprises, Westcliff is redefining what it means to deliver accessible, high-quality education for the modern world.Degrees That Move You Forward.
Salaries
Posted range
$80K/yr – $90K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
25 (4% of company)
Median Career Experience
28 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
2
People
Traffic Signals
Monthly Visitors
233.5K
Monthly Google Ads Budget
$116.7K
Traffic Source Mix
Search
33.7%
Direct
60.3%
Referral
4.2%
Social
1.5%
Paid
0.2%
Headcount Trend
Current headcount: ~649
Recent News
Links
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