5 days ago
Director Performance Media, Offline Customer Acquisition
SimpliSafe
Boston, MA (On-site)Full time$168K/yr – $224K/yr
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Director Performance Media, Offline Customer Acquisition
Boston, MA (On-site)
$168K/yr – $224K/yrDirector/Executive8+ years expFull time
Posted 5 days ago
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Job Summary
Own and optimize multi-channel performance marketing, lead cross-functional teams, and drive a data-driven testing and learning roadmap across creative, landing pages, and attribution to deliver business outcomes.
- Lead growth strategy and channel execution across paid, earned, and owned media
- Mentor and scale an in-house team while managing agency partnerships
Job Description
Responsibilities
- Growth strategy and channel execution. You inherit an offlinel performance marketing mix & targets across Spend, Systems, CPA, and cost-per-subscriber. You will continue to optimize, grow & run the portfolio; You will help get the most out of each channel, as well as the portfolio - you will be ingrained in the current data, tool & reporting sets to help you & the team do their job, plus help enhance them all. And you will be passionate & drive a rigorous testing & learning roadmap.
- In-house & Agency leadership. You will be a hands-on player-coach with our talented team Also, you will continue to utilize our embedded agency partnership to drive bigger, faster, stronger efficient growth. That means establishing clear performance expectations, accountability, building productive working rhythms,ensuring the agency continues to work as an extension of the internal team rather vs a separate function, but that our internal specialists continue to be accountable & take ownership of their channel & numbers.
- Creative and conversion optimization. Working closely with our ACQ Teammates, Brand, Creative, Ecom, & Product teams to help you drive your performance testing roadmap (across creatives, landing pages, etc.) You will establish a test-and-learn roadmap that runs continuously across creative, copy, audience targeting, and page performance.
- Data, attribution, and reporting. You will maintain deep visibility into channel performance, attribution modeling including multi-touch and media mix approaches, and data pipelines. You will deliver clear, actionable performance readouts to executive leadership that connect offline activity to business outcomes.
- Team development. You will lead, mentor, and grow an in-house team of channel managers, growth marketers, and analysts. You will create an environment where accountability and transparency are the baseline.
Requirements
- At least eight years of hands on multi-channel digital performance marketing experience, managing a portfolio of digital and unique channels.
- Five or more years leading performance channel specialists.
- You love to work in a team environment. You love collaborations, co-creating & different opinions, it’s not about “who’s idea” it was, it’s about the right ideas, execution & accountability for the team.
- You bring hands-on fluency in TV (linear, streaming, sf/drtv, etc.), Audio (Terrestrial, Streaming, Podcast, produced, etc.), Influencers, Direct/Shared Mail, ROF and you keep pace with how those channels are evolving.
- A background in D2C subscription, e-commerce, or a similarly considered-purchase environment where customer education is part of the acquisition journey.
- Strong at owning internal business targets & in-channel platform targets. Ability to use the data to storytell (1:1, with the team, in a deck, meetings, etc.) how performance is going, what’s working, what isn’t & best next steps.
- Strong business KPI acumen (CPA, CAC, LTV:CAC, Payback, Churn, etc.) and media channel KPI's (Visits, CPV, cATC, Cost per call, etc).
- Highly analytical, you love a spreadsheet, plus experienced with attribution modeling and web analytics platforms, and capable of translating complex performance data into clear business narrative for executive and cross-functional audiences.
- Proficient / experienced with tools such as MS Office/Google Workplace, slack, Tableau, Hex, Invoca, Innovid, Media Platforms (iSpot, Claritas, etc.)
- Creative intuition to know what moves a modern consumer, not just what the data says after the fact.
Preferred
- Bonus: Knowledge/Experience with Digital channels
Benefits
- A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive
- A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families (For more information on our total rewards please click here )
- Free SimpliSafe system and professional monitoring for your home.
- Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.
SimpliSafe
3.4 Glassdoor
Being safe should be simple. SimpliSafe designs home security systems that are wireless, cellular and so user-friendly they can be set up by anyone in minutes. An ever-expanding arsenal of sensors and the SimpliSafe security camera, SimpliCam, provides all-encompassing protection while integrated apps make comprehensive system control possible from anywhere. But SimpliSafe is way more than its great products. It’s also seamless 24/7 professional monitoring, without the long-term contracts and sky-high prices of traditional alarm companies.Currently, SimpliSafe protects over 2 million Americans and that number is quickly rising. In 2014, the company was ranked in The Inc. 500 as one of the fastest growing private companies in the nation with a 3,076% 3-year growth rate. SimpliSafe is ushering in a new era — one where anyone anywhere can have a security system that’s not only simple, but also on the cutting edge.Want to be a part of a fast-paced environment in the heart of Boston? Check out our job openings at: https://simplisafe.com/careers
Founded in 2006
Boston, Massachusetts, USA
1.3K employees (82 in marketing)
58% recommend to a friend
63% CEO approval
Traffic Signals
Monthly Visitors
2.3M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
30.4%
Direct
61.2%
Referral
5%
Social
1.7%
Paid
1.5%
Headcount Trend
Current headcount: ~1.3K
Marketing Team
Marketing Team Size
59 (4% of company)
Median Career Experience
16 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
3
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Frederique Bazin, MBA
Head of Retail Marketing
At the company for 2 years
Aaron Murray
Global Head of Talent Acquisition
At the company for 4 years 6 months
Devon Wood (Joyce)
Head of Technical Talent Acquisition
At the company for 7 years 5 months
Lindsay Dougherty
Director of Marketing
At the company for 3 years 8 months
Funding
Total Funding
$387M
Last Raise
Debt Financing, 4 years ago