Owns end-to-end marketing and fan engagement across campus partners, executing creative campaigns, event plans, and budget-savvy programs that grow ticketed sports audiences.

Owns end-to-end marketing programs and fan engagement streams
Manages budgets, contracts, and cross-functional collaboration to drive ticket sales

Job Description

Responsibilities

Creates innovative ideas that engage existing and potential fans, resulting in an entertaining atmosphere
Leads and/or participates in strategic communication and email marketing efforts
Creates and/or directs content creation for a variety of marketing, sales, and fan experience items and programs
Actively engages with campus, community partners, and future partners to best promote KSU programs and associated opportunities
Assists with oversight and/or creation of digital, non-traditional, and traditional advertising
Researches and recommends new advertising avenues and opportunities to include "out of the box," digital and traditional mediums
Plays an active role in the daily responsibilities and tasks associated with the activation of designated third-party agreements with interaction related to marketing, fan experience, and sales
Performs and evaluates best practices related to spending and cost savings of the marketing budget
Oversees, develops, and executes strategic marketing plans for assigned ticketed sport(s) that engages and grows the fan base (students, staff, alumni, community, fans, etc.) in order to positively impacts ticket sales, attendance, and revenue generation
Provides input and recommendations in the management of a music library for each assigned sport while keeping a detailed list of inventories, to include the securing, updating, and editing of music as needed per sport

Requirements

Educational Requirements: Bachelor's degree from an accredited institution of higher education
Other Required Qualifications: Current, valid and unrestricted driver's license
Required Experience: Two (2) years of experience in marketing, promotions, sales, fan engagement, event planning, or tickets sales in collegiate, professional or minor league field.

Preferred

Preferred Educational Qualifications
An advanced degree from an accredited institution of higher education in a related field
Preferred Experience
Experience with Paciolan Ticket software
Experience with Email Marketing software
Division I intercollegiate marketing or sales experience with a professional sport organization
Demonstrated experience working with a multimedia rights holder

Kennesaw State University

A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate, and doctoral degrees to its more than 51,000 students. Kennesaw State is a member of the University System of Georgia with 11 academic colleges. The university's vibrant campus culture, diverse population, strong global ties, and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 8 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.

Founded in 1963

Kennesaw, Georgia, USA

7.7K employees (332 in marketing)

kennesaw.edu

Traffic Signals

Monthly Visitors

2.3M

Monthly Google Ads Budget

$225.5K

Traffic Source Mix

32.5%

Direct

42.1%

Referral

24.2%

Social

0.5%

Paid

0.6%

Headcount Trend

Current headcount: ~7.7K

Marketing Team

Marketing Team Size

199 (3% of company)

Median Career Experience

21 years

Median Tenure

4.1 years

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Job Summary