Own revenue focused marketing strategy and pipeline outcomes while building an AI-powered marketing engine that scales with personalization, intent signals, and generative content.

Own revenue and pipeline outcomes across regions and segments.
Lead AI powered transformation to create a scalable marketing machine.
Build and lead a global marketing organization aligning strategy, lifecycle programs, and cross functional enablement.

Job Description

Responsibilities

Set the overall marketing strategy and own revenue outcomes : develop marketing strategies that align with business objectives , owning marketing-sourced pipeline contribution, collaborating with Commercial leadership on OKRs, MQL/SQL definitions, and review cadences
Lead the transformation of GLG's AI-powered marketing including personalization at scale, generative content, and intent signals, setting the foundation for an intelligent, scalable marketing organization
Lead a high-performing global marketing organization , fostering a culture of creativity and accountability, deep customer and competitive intelligence, identifying L&D opportunities and ensuring integration of technology and tools to operate effectively
Architect integrated campaign strategy and drive demand generation , ensuring communicati on of GLG's differentiated value propositions across client segments and leading geo-specific marketers in localizing strategy, messaging, and content to address market requirements
Scale user lifecycle marketing programs to drive share through engagement, expansion, and retention campaigns in close partnership with Commercial teams and Sales Enablement
Partner with Brand, Communications, and Product Marketing leads to deliver cohesive messaging, brand building, and message testing, and collaborate on product launch campaigns that articulate clear use cases and capabilities for each segment and persona
Manage performance and budget , c ollaborating with Marketing Operations to ensure data-driven decision making through clear KPIs and ongoing optimization. Work with the CMO to manage global marketing budgets, optimize ROI, and ensure effective resource allocation across channels and regions

Requirements

Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
10+ years of progressive marketing experience, with at least 5 years in a leadership role inclusive of pipeline/revenue ownership—preferably in B2B research, information services, or infrastructure sectors.
Demonstrated ability launching and managing AI programs geared toward improving marketing efficiency and effectiveness
Fluency in usage-based or subscription revenue model; experience in two-sided marketplace businesses and/or the research, data, or business information industry is preferred
Strong analytical and research skills; ability to translate insights into actionable marketing strategies
Excellent written and verbal communication skills; ability to direct teams and partners toward strategic and creative outcomes
Fluency in core mar-tech tools, including marketing automation, CRM, ABM, and analytics
Highly collaborative and results-oriented; ability to thrive in a fast-paced, matrixed, and global environment
Experience developing marketing capabilities and/or leading team transformation preferred

Preferred

Global marketing leadership experience in B2B environments
Experience shaping AI-powered marketing at scale

Benefits

Comprehensive medical, dental and vision coverage effective on your first day of employment
Flexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays
401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting)
Tuition reimbursement program for eligible courses including language skills courses
Paid parental leave, adoption and surrogacy reimbursement
Free wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through Pathways
Other work perks and benefits available based on final job location

GLG

GLG is the world’s largest insight network. We connect decision makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Our network of experts is the world’s largest source of first-hand expertise, and we recruit hundreds of new experts every day. We bring the power of insight to every great professional decision. Visit GLGinsights.com.For information regarding GLG’s practices with respect to personal information, please visit our privacy policy at https://glginsights.com/privacy-policy/

Founded in 1998

New York, New York, USA

12K employees (276 in marketing)

glginsights.com

Traffic Signals

Monthly Visitors

210.5K

Monthly Google Ads Budget

$5.6K

Traffic Source Mix

39.3%

Direct

46.5%

Referral

9.5%

Social

3.8%

Paid

0.8%

Headcount Trend

Current headcount: ~12.2K

Marketing Team

Marketing Team Size

228 (2% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$212M

Last Raise

$212M

Private Equity, 10 years ago

Funding History

Dec 2015
Private Equity • $212M
Mar 2006
Seed

Recent News

GLG Partners LP acquires 5% stake in Central Asia Metals By Investing.com

Nov 19, 2025 • Investing.com Nigeria

Gerson Lehrman Group expands Midtown office footprint to nearly 96,000 square feet

Nov 13, 2025 • The Business Journals

Gerson Lehrman Group, Inc. to Expand 18,230 Square Feet at One Grand Central Place for a Total 95,612 Square Foot Space

Nov 12, 2025 • Business Wire

Responsibilities

Set the overall marketing strategy and own revenue outcomes : develop marketing strategies that align with business objectives , owning marketing-sourced pipeline contribution, collaborating with Commercial leadership on OKRs, MQL/SQL definitions, and review cadences
Lead the transformation of GLG's AI-powered marketing including personalization at scale, generative content, and intent signals, setting the foundation for an intelligent, scalable marketing organization
Lead a high-performing global marketing organization , fostering a culture of creativity and accountability, deep customer and competitive intelligence, identifying L&D opportunities and ensuring integration of technology and tools to operate effectively
Architect integrated campaign strategy and drive demand generation , ensuring communicati on of GLG's differentiated value propositions across client segments and leading geo-specific marketers in localizing strategy, messaging, and content to address market requirements
Scale user lifecycle marketing programs to drive share through engagement, expansion, and retention campaigns in close partnership with Commercial teams and Sales Enablement
Partner with Brand, Communications, and Product Marketing leads to deliver cohesive messaging, brand building, and message testing, and collaborate on product launch campaigns that articulate clear use cases and capabilities for each segment and persona
Manage performance and budget , c ollaborating with Marketing Operations to ensure data-driven decision making through clear KPIs and ongoing optimization. Work with the CMO to manage global marketing budgets, optimize ROI, and ensure effective resource allocation across channels and regions

Requirements

Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
10+ years of progressive marketing experience, with at least 5 years in a leadership role inclusive of pipeline/revenue ownership—preferably in B2B research, information services, or infrastructure sectors.
Demonstrated ability launching and managing AI programs geared toward improving marketing efficiency and effectiveness
Fluency in usage-based or subscription revenue model; experience in two-sided marketplace businesses and/or the research, data, or business information industry is preferred
Strong analytical and research skills; ability to translate insights into actionable marketing strategies
Excellent written and verbal communication skills; ability to direct teams and partners toward strategic and creative outcomes
Fluency in core mar-tech tools, including marketing automation, CRM, ABM, and analytics
Highly collaborative and results-oriented; ability to thrive in a fast-paced, matrixed, and global environment
Experience developing marketing capabilities and/or leading team transformation preferred

Preferred

Global marketing leadership experience in B2B environments
Experience shaping AI-powered marketing at scale

Benefits

Comprehensive medical, dental and vision coverage effective on your first day of employment
Flexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays
401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting)
Tuition reimbursement program for eligible courses including language skills courses
Paid parental leave, adoption and surrogacy reimbursement
Free wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through Pathways
Other work perks and benefits available based on final job location