SalaryGuide
AboutPricingBlogFor Employers

Marketing jobs

8 marketing jobs

Strava logo
2 weeks ago

Lead Marketing Analyst

Strava

New York City, NY (Hybrid)Full time$205K/yr – $227K/yr
Strava logo
4 weeks ago

Retention Marketing Manager, GTM & Feature Adoption

Strava

San Francisco, CA (Hybrid)Full time$125K/yr – $135K/yr
Strava logo
2 months ago

Content Marketing Manager (Contract)

Strava

New York City, NY (Remote)Contract£65K/yr – £75K/yr
Strava logo
2 months ago

Content Marketing Strategist (Contract)

Strava

New York City, NY (Remote)Contract£65K/yr – £75K/yr
Strava logo
2 months ago

Associate Creative Director, Visual Design

Strava

New York City, NY (Hybrid)Full time$215K/yr – $225K/yr
Strava logo
2 months ago

Associate Creative Director, Copy Writing

Strava

San Francisco, CA (Hybrid)Full time$205K/yr – $215K/yr
Strava logo
3 months ago

Senior Marketing Analyst (Contract)

Strava

New York City, NY (Hybrid)Full time$50/hr – $70/hr
Strava logo
5 months ago

B2B Manager, Growth Marketing, Retention

Strava

San Francisco, CA (Hybrid)Full time$125K/yr – $135K/yr

All marketing roles in the US

Get alerts for this search

All marketing roles in the US

Get alerts for this search

8 jobs
Strava logo

Lead Marketing Analyst

Strava

New York City, NY (Hybrid)

$205K/yr - $227K/yrIn-houseFull-timeSenior level5+ years exp.
2 weeks ago
Strava logo

Retention Marketing Manager, GTM & Feature Adoption

Strava

San Francisco, CA (Hybrid)

$125K/yr - $135K/yrIn-houseFull-timeSenior level4+ years exp.
4 weeks ago
Strava logo

Content Marketing Manager (Contract)

Strava

New York City, NY (Remote)

£65K/yr - £75K/yrIn-houseContractMid level
2 months ago
Strava logo

Content Marketing Strategist (Contract)

Strava

New York City, NY (Remote)

£65K/yr - £75K/yrIn-houseContractMid level
2 months ago
Strava logo

Associate Creative Director, Visual Design

Strava

New York City, NY (Hybrid)

$215K/yr - $225K/yrIn-houseFull-timeSenior level
2 months ago
Strava logo

Associate Creative Director, Copy Writing

Strava

San Francisco, CA (Hybrid)

$205K/yr - $215K/yrIn-houseFull-timeSenior level10+ years exp.
2 months ago
Strava logo

Senior Marketing Analyst (Contract)

Strava

New York City, NY (Hybrid)

$50/hr - $70/hrIn-houseFull-timeSenior level
3 months ago
Strava logo

B2B Manager, Growth Marketing, Retention

Strava

San Francisco, CA (Hybrid)

$125K/yr - $135K/yrIn-houseFull-timeMid level4+ years exp.
5 months ago
Strava logo
Strava

Lead Marketing Analyst

New York City, NY (Hybrid)

$205K/yr – $227K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

  • Job
  • Company
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links

Job Summary

Own brand media measurement strategy and governance while driving data-driven reviews, building scalable data pipelines, and improving brand health metrics across Strava’s organization.

  • Own measurement framework and alignment across teams
  • Lead data pipelines and reporting cadence

Job Description

Responsibilities

  • Own brand media measurement planning and strategy, ensuring investments align directly with Strava’s brand marketing OKRs – proactively identifying and proposing strategic improvements to measurement frameworks across the team and key partners.
  • Lead the application, governance, and reporting cadence of the brand measurement framework, working closely with Brand Marketing, Data Science and external agencies. You'll own the application and continuous refinement of our measurement methodology stack, making informed decisions that balance short-term reporting needs with long-term measurement objectives.
  • Drive alignment across teams by gathering requirements from partners across the organization, collaborating to ensure alignment and maximize impact on measurement capabilities that complement their workflows.
  • Deliver persuasive and data-driven media performance reviews, translating complex findings into clear, compelling narratives that inform and drive decisions at the weekly and monthly business reviews.
  • Provide the “source of truth” for internal consumers by owning critical analytical reporting on metrics like aided brand awareness, familiarity, and consideration. You take ownership of these strategic initiatives and drive them forward with minimal guidance.
  • Apply expertise in brand health surveys, including the statistics behind sampling and reporting results, to proactively identify and address gaps before they impact decision-making.
  • Create and manage data pipelines from multiple sources, leading the design of scalable, performant ETL workflows that keep data accessible, fresh, and consistent — and mentoring teammates on technical best practices.
  • Collaborate with Strava's broader data organization (Machine Learning, Data Platform, and beyond), demonstrating determination to collectively improve our technological craftsmanship, even when navigating ambiguous or complex challenges.

Requirements

  • You have 5+ years of full-time experience in analytics, data science, or other quantitative domains supporting growth marketing teams, and have a track record of independently executing large-scale measurement projects and initiatives.
  • You have 3+ years of experience with performance measurement across paid and organic channels, including TikTok, Meta, Reddit, and similar platforms and can anticipate and evaluate risks and opportunities associated with cross-channel strategies to make informed recommendations.
  • You have a track record of defining and building the key metrics and dimensions that accurately reflect user behavior and drive meaningful marketing decisions, proactively taking on challenging assignments and driving them to completion with strong organizational alignment.
  • You are highly skilled in SQL, with extensive experience extracting large datasets and designing ETL workflows that balance performance and scalability, and you bring the analytical rigor to identify the right solutions to complex, ambiguous problems.
  • You're proficient in quantitative programming languages like Python, experienced with Tableau, consistently seeking to initiate improvements to processes and tools that deliver superior results.
  • You are comfortable operating in ambiguity — able to design the right test, identify the best proxy metric, or transparently frame uncertainty in a way that empowers decision-makers rather than stalls them.
  • You bring deep technical expertise in brand measurement methodologies, including Marketing Mix Modeling (MMM), brand lift studies, and experimental design.
  • You take high ownership of your work, collaborating proactively with partners across the business to ensure alignment, maximize impact, and drive continuous improvement.
  • You're a strong communicator who can craft compelling narratives and ensure transparency by proactively sharing relevant insights that could impact projects or decisions.
  • You consistently meet goals, keep projects on pace, and follow through on your commitments, demonstrating the ability to analyze and prioritize projects based on their potential impact and maintain momentum even in challenging circumstances.
Strava logo

Strava

4.0 Glassdoor

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count. Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together. When you’re ready for a challenge and a team that will support you along the way, join us!

Founded in 2009
San Francisco, California, USA
668 employees (100 in marketing)
www.strava.com
73% recommend to a friend

Salaries

Posted range

$205K/yr – $227K/yr

Taken straight from the job posting.

See all Strava salaries

Marketing Team

Marketing Team Size
63 (9% of company)
Median Career Experience
11 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
2

People

Marketing Leadership

Elana Kalish
Elana Kalish
Senior Product Marketing Manager
At the company for 7 months

Funding

Total Funding
$151.9M
Last Raise
$110M
Debt Financing, 10 months ago

Funding History

  • May 2025
    Debt Financing
  • May 2025
    Series Unknown
  • Nov 2020
    Series F • $110M

Traffic Signals

Monthly Visitors
35.2M
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
18.3%
Direct
77.1%
Referral
3.4%
Social
1%
Paid
0.1%

Headcount Trend

Current headcount: ~671

Recent News

Strava Adds New Functionality and Feature Improvements for Winter Activities
Nov 19, 2025 • Strava
How Strava Traded User Goodwill for Nothing
Nov 13, 2025 • Outside Magazine
Turn your activity into impact with Strava
Nov 8, 2025 • GoFundMe
Can Strava’s Performance Predictions Really Help You Hit Your Running Goals? Run Coaches Weigh In
Oct 30, 2025 • Runner's World
Strava pulls the plug on its Garmin lawsuit after just 21 days
Oct 23, 2025 • Engadget
Strava Drops Garmin Lawsuit After Less Than 1 Month
Oct 23, 2025 • Athletech News
Strava Backs Down in Legal Battle with Garmin
Oct 22, 2025 • Outside Magazine
Strava drops lawsuit against Garmin after 21 days
Oct 22, 2025 • Escape Collective
Strava drops suit against Garmin
Oct 22, 2025 • Bicycle Retailer & Industry News
Strava Voluntarily Drops Lawsuit Against Garmin
Oct 22, 2025 • DC Rainmaker
Strava Just Dropped Its Lawsuit Against Garmin
Oct 22, 2025 • Lifehacker
Fitness meets fresh air as Strava and Airbnb tap into the rural run-cation trend
Oct 22, 2025 • TrendWatching
Strava Highlights Creator and Community Stories Ahead of TCS New York City Marathon
Oct 21, 2025 • Strava
Inside Strava’s $2.2 Billion IPO: How A Simple Tracking App Became A Global Fitness Network
Oct 20, 2025 • Huddle Up | Joe Pompliano
Strava is recovering after outage — live updates
Oct 20, 2025 • Tom's Guide
Running app Strava accuses watch-maker Garmin of patent infringement
Oct 16, 2025 • NPR
Strava to comply with Garmin attribution as lawsuit goes on
Oct 16, 2025 • Escape Collective
Strava vs. Garmin: the row splitting the running community
Oct 14, 2025 • The Week
Strava will comply with and apply Garmin's rules before November 1 to avoid disconnection
Oct 14, 2025 • brujulabike.com
Strava CEO Confirms IPO Intentions Amid Social Fitness Boom
Oct 13, 2025 • Athletech News
Airbnb and Strava team up to inspire rural ‘run-cations’ for experience hungry travellers this autumn
Oct 13, 2025 • Strava
Strava signals they will comply with Garmin logo requirement by Nov 1 deadline
Oct 13, 2025 • Singletracks Mountain Bike News
Athletes on TikTok are freaking out about the Strava-Garmin lawsuit, which hit just before big fall races
Oct 13, 2025 • businessinsider.com
Strava CEO says the $2 billion unicorn plans to go public ‘at some point’ as marathon-obsessed Gen Z swaps dating apps for run clubs
Oct 13, 2025 • Fortune
Strava eyes IPO as Gen Z trades dating apps for running clubs
Oct 12, 2025 • TechCrunch
How Strava Fame Became a Burden for Molly Seidel
Oct 8, 2025 • RUN | Powered by Outside
Inside The Controversy Surrounding Strava’s New Run-Coaching App—And What We Thought After Trying It
Oct 6, 2025 • Women's Health
Monday Roundup: Strava lawsuit, AI and the green wave, and more
Oct 6, 2025 • BikePortland
FIT File: Strava Sues Garmin – This Won’t End Well…
Oct 4, 2025 • DC Rainmaker
Strava Sues Garmin Over Mapping Tech; Spat Turns Ugly on Reddit
Oct 3, 2025 • Athletech News
Strava is suing Garmin and might force it to stop selling fitness watches, here’s what we know
Oct 3, 2025 • TechRadar
Strava Sues Garmin Over Patent Infringement
Oct 2, 2025 • Outside Magazine
Strava and Suunto each sue Garmin over patent infringement claims
Oct 2, 2025 • Bicycle Retailer & Industry News
Strava sues Garmin in bizarre patent infringement lawsuit
Oct 2, 2025 • Engadget
Strava Sues Garmin Over Segments, Heatmaps
Oct 2, 2025 • Fitt Insider
Strava sues Garmin over alleged patent infringement
Oct 2, 2025 • The Verge
Which Meta smart glasses should you buy?
Sep 21, 2025 • Android Central
Meta unveils $799 smart glasses, bets on AI ‘superintelligence’
Sep 20, 2025 • Taiwan Sun
Exclusive: Fitness tracking app Strava looks to hire banks for IPO
Sep 19, 2025 • Reuters
Meta’s smart glass launch sees glitches during product demos
Sep 19, 2025 • The Hindu
Fitness tracking app Strava looks to hire banks for IPO
Sep 19, 2025 • BNN Bloomberg
Want your IPO to succeed? Be a company the average person loves.
Sep 19, 2025 • Business Insider
Strava Explores IPO
Sep 18, 2025 • Fitt Insider
How to Adjust Strava’s Training Zones so They’re Actually Useful
Sep 18, 2025 • Lifehacker
Meta expands smart glasses line amid AI push, market scrutiny
Sep 18, 2025 • Qatar Tribune
Meta announces the Oakley Meta Vanguard, with a 12MP wide-angle camera, Garmin and Strava integrations, and immersive audio, launching on October 21 for $499 (Aisha Malik/TechCrunch)
Sep 18, 2025 • Techmeme
Meta launches latest smart glasses but Zuckerberg demo hits a glitch
Sep 18, 2025 • Irish Examiner
Meta Enables Outside Developers To Build Experiences for Its AI Glasses
Sep 18, 2025 • Social Media Today
Meta announces new Oakley Vanguard smart glasses – here’s how they’re better than the HSTN glasses for athletes
Sep 18, 2025 • TechRadar.com
Strava Announces Integration with Oakley Meta Vanguard Performance AI Glasses
Sep 17, 2025 • Strava
Strava Prepares to Launch IPO as Soon as Early 2026
Sep 17, 2025 • PYMNTS.com
Fresh Off $2.2B Valuation, Strava Said To Be Prepping for IPO
Sep 17, 2025 • Athletech News
Fitness tracking app Strava looks to hire banks for IPO
Sep 17, 2025 • Yahoo Finance
Strava's New 'Power Skills' Feature Gives Cyclists Even More Training Insights
Sep 15, 2025 • Lifehacker
Amazfit Helio Strap Review | A low-maintenance, distraction-free tracker worth your attention
Sep 11, 2025 • The Hindu
UTMB World Series Announces Strategic Collaboration With Strava, And Releases Joint Data Story On The Evolution of Trail Running
Sep 10, 2025 • Endurance Sportswire
Strava’s Apple Watch app just got a major upgrade — perfectly timed for the Series 11 launch
Sep 8, 2025 • Tom's Guide
Strava Announces Second Year of Metro Academic Program
Sep 7, 2025 • Strava
Strava-owned Runna takes its biggest leap yet with global language rollout
Sep 5, 2025 • T3
Artificial Societies raises $5.35m to democratize AI simulations of human societies
Sep 5, 2025 • Angel News
Strava redesigns its Apple Watch app – just days before the Series 11 launch
Sep 4, 2025 • TechRadar.com
Strava updates Apple Watch app, introduces Live Segments
Sep 4, 2025 • 9to5mac
Strava Launches Redesigned Apple Watch App, Now with Live Segments
Sep 3, 2025 • Strava
Strava data reveals the top running habits and achievements of 2025 so far
Sep 2, 2025 • Runner's World
Sweetgreen Appoints Zipporah Allen as Chief Commercial Officer
Sep 2, 2025 • Business Wire
Sweetgreen Appoints Zipporah Allen as Chief Commercial Officer
Sep 2, 2025 • MarketScreener
Strava's New Route-Building Features Are Great
Aug 29, 2025 • Lifehacker
Build Your Own Personal AI Health and Fitness Coach (No Code)
Aug 29, 2025 • Geeky Gadgets
Find your next London race thanks to new tool from Strava-owned Runna
Aug 28, 2025 • London Evening Standard
Strava says e-bike cheating reports are down 85% thanks to machine learning
Aug 27, 2025 • Singletracks Mountain Bike News
Strava Continues To Accelerate Innovation With New Features Designed For Cyclists and Runners
Aug 27, 2025 • Strava
Strava-owned Runna just launched the feature I've been waiting for to plan my race calendar
Aug 27, 2025 • TechRadar.com
This Y Combinator startup is using AI to simulate how people react to brands. See the pitch deck it used to raise $5.35 million.
Aug 27, 2025 • Business Insider
Runna Launches Races by Runna, A Faster, Personalised Way to Find Your Next Race
Aug 27, 2025 • PR Newswire
Strava Mid-Year Data Shows How Athletes Are Tracking Toward 2025 Goals
Aug 26, 2025 • Strava
Is Strava still worth paying for? As the price of cycling continues to rise and rise, we weigh up the pros and cons of Strava's Premium tier
Aug 26, 2025 • road.cc
The “Motherhood Penalty” in Endurance Sports is Real. A Strava Grant Aims to Change That.
Aug 25, 2025 • Triathlete
Strava Premium: is it worth it?
Aug 22, 2025 • Canadian Running Magazine
Fitbit users rejoice as Dark Mode finally hits Android in latest update
Aug 22, 2025 • Android Central
HONOR Magic V Flip 2 launches with 200MP camera and 5,500mAh battery
Aug 21, 2025 • PhAndroid.com
Strava and Terra API
Aug 20, 2025 • X -
Strava Finalizes Leadership Team For Next Stage of Growth
Aug 19, 2025 • Strava
Strava Finalizes Leadership Team For Next Stage of Growth
Aug 19, 2025 • PR Newswire
Martial arts app for women hopes to follow in footsteps of Strava
Aug 14, 2025 • Seattle TechFlash
Martial arts app for women hopes to follow in footsteps of Strava
Aug 14, 2025 • Seattle TechFlash
Exclusive: Insurtech Startup Inclined Raises $8M For Offering That Was ‘Historically Reserved For The Wealthy’
Aug 12, 2025 • Crunchbase News
Fitness App Market CAGR to be at 11.31% By 2035 | Transform Your Health With Fitness Apps
Aug 11, 2025 • EIN Presswire
An interview with Strava CEO Michael Martin on Athlete Intelligence, the premium AI "coach" introduced in 2024 that has alienated experienced users, and more (Haley Zimmerman/Wall Street Journal)
Aug 4, 2025 • Techmeme
Strava’s CEO Has a New Way to Improve Your Workouts
Aug 1, 2025 • The Wall Street Journal
Insta360 Integrates Strava with Stats Dashboard for Seamless Fitness Overlays
Aug 1, 2025 • PR Newswire
Insta360 Integrates Strava with Stats Dashboard for Seamless Fitness Overlays
Aug 1, 2025 • Morningstar.com
Insta360 Integrates Strava with Stats Dashboard for Seamless Fitness Overlays
Aug 1, 2025 • prnasia.com
Strava’s CEO Has a New Way to Improve Your Workouts
Aug 1, 2025 • Technology - WSJ.com
A Hidden Strava Feature Helps Our Expert Save Money on Bike Maintenance—5 Reasons You Should Use It Too
Jul 29, 2025 • Bicycling
Popular apps request excessive access to user data, raising privacy alarms
Jul 22, 2025 • News Archives - Times Kuwait
Everything That's Changed Since Strava Bought Runna
Jul 16, 2025 • Lifehacker
Strava Launches Redesigned Record Experience
Jul 15, 2025 • Strava
Strava Is Yanking One of Its Membership Perks
Jul 14, 2025 • Lifehacker
Strava Fitness App Revealed Locations of Swedish Leaders
Jul 11, 2025 • NYT > Technology
Swedish PM’s security jeopardised by bodyguards’ fitness app data
Jul 8, 2025 • Euractiv

Links

www.strava.comLinkedInX (Twitter)Crunchbase