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Marketing jobs

7 marketing jobs

3 weeks ago

Social Media Consultant

Truist

Charlotte, NC (Unknown)Full time

4 weeks ago

Enterprise Content Experiences Manager

Truist

Charlotte, NC (Unknown)Full time

4 weeks ago

Social Media Group Senior Manager

Truist

Charlotte, NC (Unknown)Full time

2 months ago

Retail Mortgage Loan Originator

Truist

Knoxville, TN (Unknown)Full time

5 months ago

Client Marketing Senior Consultant - Deposits Growth

Truist

Atlanta, GA (On-site)Full time

5 months ago

Brand and Advertising Manager

Truist

Atlanta, GA (Hybrid)Full time

6 months ago

Promotions Program Senior Consultant

Truist

USA (Unknown)Full time

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All marketing roles in the US

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7 jobs

Social Media Consultant

Truist

Charlotte, NC (Unknown)

In-houseFull-timeSenior level4+ years exp.

3 weeks ago

Enterprise Content Experiences Manager

Truist

Charlotte, NC (Unknown)

In-houseFull-timeSenior level7+ years exp.

4 weeks ago

Social Media Group Senior Manager

Truist

Charlotte, NC (Unknown)

In-houseFull-timeSenior level10+ years exp.

4 weeks ago

Retail Mortgage Loan Originator

Truist

Knoxville, TN (Unknown)

In-houseFull-timeSenior level1+ years exp.

2 months ago

Client Marketing Senior Consultant - Deposits Growth

Truist

Atlanta, GA (On-site)

In-houseFull-timeSenior level

5 months ago

Brand and Advertising Manager

Truist

Atlanta, GA (Hybrid)

In-houseFull-timeSenior level10+ years exp.

5 months ago

Promotions Program Senior Consultant

Truist

USA (Unknown)

In-houseFull-timeSenior level5+ years exp.

6 months ago

Truist

Social Media Consultant

Charlotte, NC (Unknown)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 weeks ago

Job Summary

Own and execute Truist digital marketing strategies across online channels to drive acquisition, retention and cross-sell, partnering with LOBs to align product roadmaps with consumer journeys and measure impact.

Lead web analytics, KPI reporting and performance optimization
Collaborate with cross-functional teams to deliver innovative digital experiences

Job Description

Responsibilities

Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Four years of related experience or an equivalent combination of education and experience
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
Experience managing projects or project work streams and works as an Individual Contributor
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
Ability to provide direction, and mentor less experienced teammates
Proficient in Excel and PowerPoint

Preferred

Master's degree or MBA and previous experience in the banking industry
Experience developing digital marketing strategies that drive traffic and conversions
Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
Working knowledge of American Disabilities Act (ACT) compliance requirements
Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers

Benefits

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist

3.2 Glassdoor

Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. As a leading U.S. commercial bank, Truist has leading market share in many of the high-growth markets across the country. Truist offers a wide range of products and services through our wholesale and consumer businesses, including consumer and small business banking, commercial banking, corporate and investment banking, wealth management, payments, and specialized lending businesses. Headquartered in Charlotte, North Carolina, Truist is a top-10 commercial bank with total assets of $535 billion as of March 31, 2024. Truist Bank, Member FDIC. Learn more at Truist.com.Learn more at Truist.com and see social media terms and conditions at Truist.com/SocialTerms.

Founded in 2018

Charlotte, North Carolina, USA

28K employees (719 in marketing)

www.truist.com

48% recommend to a friend

47% CEO approval

Marketing Team

Marketing Team Size

491 (2% of company)

Median Career Experience

20 years

Median Tenure

6.8 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Christiana Kimmich

VP | Senior Talent Acquisition Recruiter | Digital, Creative, Advertising, & Marketing Talent

At the company for 4 years 5 months

Marketing Leadership

Kristin Shuff

Divisional Chief Marketing Officer, SVP of Marketing, Lightstream, a division of Truist

At the company for 14 years 2 months

David Edwards

Vice President, Brand Experience Marketing, Suite Administration Lead

At the company for 1 year 1 month

Casey Sayre

Vice President Marketing Product Owner

At the company for 1 year 4 months

Caitlyn Burkhardt

SVP, Digital, Client Experience and Marketing Enablement Leader

At the company for 9 years 5 months

Funding

Last Raise

Seed, 5 years ago

Funding History

Jan 2021
Seed

Traffic Signals

Monthly Visitors

21.4M

Monthly Google Ads Budget

$1.8M

Traffic Source Mix

19.5%

Direct

76.9%

Referral

2.7%

Social

0.3%

Paid

0.5%

Headcount Trend

Current headcount: ~28K

Recent News

Truist appoints new leadership for Truist Wealth and Premier teams in Texas

Oct 7, 2025 • PR Newswire

Truist Debuts Visa Card Aimed at Small Business Growth

Oct 2, 2025 • PYMNTS.com

Center for Disaster Philanthropy Announces $6.8M in New Grants from Truist Foundation-Supported Fund for Ongoing Helene Recovery Efforts in Western North Carolina

Sep 25, 2025 • Center for Disaster Philanthropy

Links

www.truist.com

X (Twitter)

Crunchbase

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Responsibilities

Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Four years of related experience or an equivalent combination of education and experience
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
Experience managing projects or project work streams and works as an Individual Contributor
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
Ability to provide direction, and mentor less experienced teammates
Proficient in Excel and PowerPoint

Preferred

Master's degree or MBA and previous experience in the banking industry
Experience developing digital marketing strategies that drive traffic and conversions
Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
Working knowledge of American Disabilities Act (ACT) compliance requirements
Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers

Benefits

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.