22 hrs ago
Marketing Data Scientist
IWCO
Chanhassen, MN (On-site)Full time$90K/yr – $120K/yr
Marketing jobs
2 marketing jobs
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Marketing Data Scientist
Chanhassen, MN (On-site)
$90K/yr – $120K/yrMid Level2+ years expFull time
Posted 22 hrs ago
Job Summary
Own end-to-end predictive modeling and data workstreams for targeted marketing, measurement, and retention initiatives, collaborating across Marketing and Operations to deliver client outcomes.
- Own end-to-end model lifecycle from data prep to evaluation
- Drive cross-functional campaigns and measurement datasets
Job Description
Responsibilities
- Develop sophisticated predictive models supporting customer targeting, response prediction, retention and other marketing use cases.
- Support models across the entire lifecycle including feature engineering, development, ongoing assessment and continuous improvement.
- Understand core marketing concepts and meaningfully contribute to marketing strategy discussions on behalf of clients.
- Ability to rapidly assess unfamiliar customer datasets, identify data-quality considerations, and recommend appropriate analytical solutions.
- Execute data preparation and campaign operations, including audience segmentation, list generation, file processing and data appends.
- Design marketing tests, lead test execution and develop measurement datasets for marketing campaigns.
- Leverage AI tools (e.g. Copilot, ChatGPT, Claude) to streamline workflows, automate repetitive tasks, and improve speed and accuracy.
- Collaborate cross-functionally with Marketing and Operations teams to deliver high-quality client outcomes.
- Adhere to IWCO standards for data security, governance, and operational excellence.
- Perform other related duties as applicable or assigned.
Requirements
- Demonstrated SQL and Python programming skills
- Experience working with large relational databases or analytical data platforms
- Experience applying data science to marketing, customer, or commercial business problems
- Ability to present analytical findings to a non-technical audience through reports, dashboards and presentations
- Ability to translate complex datasets into clear actionable insights by using data visualization and story-telling techniques
- Ability to manage multiple priorities in a fast-paced, production-oriented environment
- Curiosity and a mindset of continuous improvement
- Strong communication skills and ability to build relationships
- Understanding of Agile Project Management concepts is preferred
- Proficiency in Microsoft Office, especially Teams, Word, PowerPoint, and Excel
Benefits
- Beyond competitive pay, IWCO is committed to supporting our team members and their families with comprehensive benefits. These may include health, dental, and vision insurance, life insurance, and other wellness programs. Eligible employees also enjoy 401(k) plans, paid holidays, vacation time, sick leave, and more.
IWCO
IWCO has served the needs of North American direct marketers for more than 50 years. For marketers who want to get serious about results, we optimize performance across one-to-one channels. We deliver end-to-end marketing services holistically focused on the success of multichannel marketing programs.Our proprietary BETTERImpactSM System leverages a powerful combination of strategy, data, and predictive analytics to create the foundation for improvement for our clients’ marketing programs. This system lowers cost per acquisition and drives average program improvement of +50%. With data, strategy, creative, execution, media, and analysis, we drive better performance. IWCO develops strategy that targets your audience with sophisticated data modeling. Our creative team uses that information to craft pitch-perfect messaging and creative design that is sure to drive response. Our state-of-the-art digital production platform allows a best-in-class level of personalization in direct mail and companion channels, resulting in increased response and superior Return on Marketing Investment (ROMI).In addition, we offer one of the direct marketing industry’s most sophisticated postal logistics strategies for direct mail. Through Mail-Gard®, we offer business continuity and disaster recovery services to protect against business interruptions, as well as print and mail outsourcing and overflow services.Looking to join our team? Our culture is innovative, our people are involved, our industry is fast-paced, and our work is rewarding. Safety, quality, sustainability, and creating an enriching work environment are our top priorities. We offer a competitive compensation and benefits package and on-site wellness programs—not to mention the opportunity to work with some of the most talented people around.Stay current on all aspects of data-driven marketing by visiting our blog at www.iwco.com/blog.
Salaries
Posted range
$90K/yr – $120K/yr
Taken straight from the job posting.
Marketing Team
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$74.7M
Last Raise
$74.7M
Debt Financing, 11 years ago
Funding History
- Apr 2015Debt Financing • $74.7M
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