7 weeks ago
Director, Brand Communication
Sono Bello
Chicago, IL (Hybrid)Full time$175K/yr – $220K/yr
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Director, Brand Communication
Chicago, IL (Hybrid)
$175K/yr – $220K/yrDirector/ExecutiveFull time
Posted 7 weeks ago
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Job Summary
Own the brand storytelling and creative strategy across TV, video, digital, social, and direct response, translating briefs into campaigns that tie Sono Bello’s business goals to patient impact while guiding both internal production and external agencies.
- Creative leadership and production ownership: translate briefs into breakthrough campaigns across multiple channels with clear direction and high standards.
- Integrated strategy and agency partnership: align messaging across paid, owned, and earned to reinforce brand and performance goals.
Job Description
Responsibilities
- Lead creative development from brief through production and launch. Originate and shape the ideas that define how the brand shows up across TV, video, digital, social, and direct response. You bring strategic clarity to a brief and creative conviction to a review. You know what good looks like, and you do not settle for less.
- Define and evolve the brand’s communications strategy across paid, owned, and earned channels. Build the messaging architecture and campaign frameworks that connect Sono Bello’s business objectives to the patients and prospective patients who matter most. Ensure brand storytelling and direct response communications reinforce each other rather than pulling in different directions.
- Set the creative direction for external agency partners and hold them accountable. You write briefs that inspire great thinking and give feedback that elevates the work. You know how to build a relationship with an agency that brings out their best, and you are not afraid to push when the work is not there yet.
- Lead and develop a small internal team managing production, influencer partnerships, and ongoing content needs. Set the standards, prioritize the work, and build a team culture rooted in craft, accountability, and continuous improvement. Invest in your people and help them grow.
- Partner with the Integrated Media team, service line, and analytics teams to understand what is working and why. Use performance data and consumer insight to sharpen creative strategy over time. You believe in evidence as much as instinct, and you use both to make better work.
Requirements
- 10–15+ years in brand communications, creative strategy, or advertising — agency-side, in-house, or both
- Deep experience leading TV and video creative, including brand and direct response formats, from brief through production
- Track record managing creative agency relationships with clear direction, high standards, and the ability to push partners to produce their best work
- Proven ability to develop communications strategies and creative platforms that connect brand positioning to business results
- Comfortable developing communications that serve both brand-building and direct response objectives without sacrificing either
- Consumer brand, healthcare, or direct-to-consumer experience strongly preferred. Fortune 500 or scaled national brand experience a plus.
Preferred
- Fortune 500 or scaled national brand experience a plus.
Benefits
- Medical
- Dental
- Vision
- Life Insurance
- 401K
- EAP
- PTO & Paid Holidays
Sono Bello
3.0 Glassdoor
In just over a decade, Sono Bello® has grown into an industry leader with 100+ locations spanning across the United States. Our growth is made possible by an amazing team of board-certified surgeons that are now over 185 strong, as well as our entire team of dedicated Sono Bello® employees.With our eyes to the future, we look forward to opening even more locations in the coming years. We also look forward to further advances in the tools and techniques of our craft, so we can always provide our customers with the most advanced micro-laser liposuction procedures and the most amazing results available.Sono Bello® believes body cosmetic procedures to be both a science and an art. Over the years, we’ve seen that when the two work together seamlessly, lives are changed for the better. This is why our team of highly skilled physicians only specialize in total body transformation, and it’s how we’ve been able to positively impact the lives of thousands of women and men nationwide since our beginning.Are you interested in joining the Nation’s largest and fastest growing cosmetic surgery practice? Check out our careers page for opportunities: https://bit.ly/47MPdjg
Founded in 2008
Bellevue, Washington, USA
998 employees
53% recommend to a friend
68% CEO approval
Traffic Signals
Monthly Visitors
613.3K
Monthly Google Ads Budget
$324.9K
Traffic Source Mix
Search
46.2%
Direct
35.7%
Referral
8.6%
Social
2.9%
Paid
6.4%
Headcount Trend
Current headcount: ~998
Marketing Team
Median Career Experience
14.5 years
Median Tenure
2.6 years
People
HR / Recruitment
Marketing Leadership
Timothy Surowiecki
Chief Marketing Officer
At the company for 9 years 4 months
Kay Slaven
Senior Vice President Marketing
At the company for 1 year 6 months
Nicole Underwood
Senior Vice President, Human Resources & Talent Acquisition
At the company for 2 years
Sasha Laman
Vice President Brand Marketing
At the company for 2 years 4 months
Funding
Total Funding
$611M
Last Raise
$546M
Private Equity, 3 years ago
Funding History
- Feb 2023Private Equity • $546M
- Mar 2022Private Equity • $65M