SalaryGuide
AboutPricingBlogFor Employers

Marketing jobs

5 marketing jobs

Potbelly Sandwich Works logo
2 weeks ago

Senior Manager, Brand

Potbelly Sandwich Works

Chicago, IL (Remote)Full time$125K/yr – $140K/yr
Potbelly Sandwich Works logo
4 weeks ago

Director, Marketing Finance

Potbelly Sandwich Works

Chicago, IL (Remote)Full time$175K/yr – $200K/yr
Potbelly Sandwich Works logo
4 weeks ago

Director, Marketing Finance

Potbelly Sandwich Works

Chicago, IL (Unknown)Full time$175K/yr – $200K/yr
Potbelly Sandwich Works logo
5 months ago

Sr. Manager, Loyalty- CRM

Potbelly Sandwich Works

Chicago, IL (Remote)Full time$120K/yr – $130K/yr
Potbelly Sandwich Works logo
5 months ago

Growth Analyst, Digital Product & CRM (Loyalty)

Potbelly Sandwich Works

Chicago, IL (Remote)Full time$75K/yr – $85K/yr

All marketing roles in the US

Get alerts for this search

All marketing roles in the US

Get alerts for this search

5 jobs
Potbelly Sandwich Works logo

Senior Manager, Brand

Potbelly Sandwich Works

Chicago, IL (Remote)

$125K/yr - $140K/yrIn-houseFull-timeSenior level7+ years exp.
2 weeks ago
Potbelly Sandwich Works logo

Director, Marketing Finance

Potbelly Sandwich Works

Chicago, IL (Remote)

$175K/yr - $200K/yrIn-houseFull-timeDirector/executive10+ years exp.
4 weeks ago
Potbelly Sandwich Works logo

Director, Marketing Finance

Potbelly Sandwich Works

Chicago, IL (Unknown)

$175K/yr - $200K/yrIn-houseFull-timeDirector/executive10+ years exp.
4 weeks ago
Potbelly Sandwich Works logo

Sr. Manager, Loyalty- CRM

Potbelly Sandwich Works

Chicago, IL (Remote)

$120K/yr - $130K/yrIn-houseFull-timeSenior level6+ years exp.
5 months ago
Potbelly Sandwich Works logo

Growth Analyst, Digital Product & CRM (Loyalty)

Potbelly Sandwich Works

Chicago, IL (Remote)

$75K/yr - $85K/yrIn-houseFull-timeSenior level4+ years exp.
5 months ago
Potbelly Sandwich Works logo
Potbelly Sandwich Works

Senior Manager, Brand

Chicago, IL (Remote)

$125K/yr – $140K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

  • Job
  • Company
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links

Job Summary

Own and execute Potbelly's brand strategy and annual marketing calendar, lead cross-functional campaigns across paid, owned, and earned media, manage creative output and agency partners, and develop a forward-looking calendar with clear KPIs.

  • Own brand positioning and guardrails across all channels
  • Lead end-to-end creative development and cross-functional promotions

Job Description

Responsibilities

  • The Senior Brand Manager is accountable for brand strategy, marketing calendar management, and creative oversight at Potbelly.
  • Building and stewarding an insights-led annual marketing calendar, developing compelling promotional and brand initiatives that populate the calendar, and bringing all activities to life across paid, owned, and earned channels with high-quality, effective execution.
  • Play a primary role in overseeing media and the relationship with the media agency.
  • Manage two direct reports: Manager, Graphic Design & Art and Associate Manager, Brand Marketing.
  • Hands-on leader—the Senior Brand Manager is expected to lead, build, and deliver the work, not simply direct it.
  • Own brand positioning, messaging, tone, look and feel, and brand guardrails
  • Ensure consistent application of brand voice and visual identity across all channels
  • Translate insights and performance into actionable brand strategies
  • Build and manage a 6+ month forward-looking marketing calendar
  • Define initiative timing, sequencing, and success metrics

Requirements

  • Bachelor’s degree in Marketing, Business, or related field preferred
  • 7–10+ years of progressive experience in brand, integrated, or category marketing
  • Proven ability to lead brand strategy (positioning, messaging, voice, identity) and translate it into execution
  • Demonstrated success building and managing high-velocity marketing calendars with 6+ month forward planning
  • Strong strategic thinker with ability to connect brand, creative, and business outcomes
  • Highly hands-on operator who drives work from concept through execution
  • Clear and decisive communicator with strong judgment and prioritization skills
  • Collaborative cross-functional leader able to influence without direct authority
  • High level of organization with strong planning and calendar discipline
  • Creative judgment and ability to evaluate work against brand and performance goals

Preferred

  • Experience in QSR, food & beverage, retail, hospitality, or consumer brands preferred
  • Experience overseeing production for brand content (photo/video) and/or in-shop creative ecosystems preferred
  • Strong creative leadership experience, including briefing, feedback, and overseeing development across internal and external teams

Benefits

  • Medical, Dental & Vision Insurance
  • Domestic Partnership Benefits
  • Paid Parental Leave
  • FSA and HSA with Employer Contribution
  • Commuter Benefit Program
  • Retirement Savings 401(k) WITH company match
  • Employee Assistance Program
  • Paid Time Off
  • Discount Program
  • Flexible Work Schedule
Potbelly Sandwich Works logo

Potbelly Sandwich Works

3.7 Glassdoor

Potbelly is a neighborhood sandwich shop that has been feeding customers’ smiles with signature oven-toasted sandwiches, soups, hand-dipped shakes, cookies baked fresh daily and other fresh menu items, customized just the way customers want them, for 45 years. Potbelly promises Fresh, Fast & Friendly service in a fun, welcoming environment that delivers good vibes. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country, with more than 400 shops in over 30 states and Washington DC.

Founded in 1977
Chicago, Illinois, USA
3.3K employees (55 in marketing)
www.potbelly.com
72% recommend to a friend
64% CEO approval

Salaries

Posted range

$125K/yr – $140K/yr

Taken straight from the job posting.

See all Potbelly Sandwich Works salaries

Marketing Team

Marketing Team Size
22 (1% of company)
Median Career Experience
19 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
2

People

HR / Recruitment

Brandi Adams
Sr Manager of Field Talent Acquisition
At the company for 7 years 1 month
Jodi Robinson PHR SHRM-CP
Jodi Robinson PHR SHRM-CP
Field Talent Acquisition Manager
At the company for 4 years 8 months

Marketing Leadership

Yosra Saleh
Yosra Saleh
Vice President of Digital Marketing
At the company for 2 years 8 months
Marc Nystrom
Marc Nystrom
Head of Brand Marketing
At the company for 2 years 9 months
Kerri McLeroy
Kerri McLeroy
Director of Field Marketing
At the company for 8 months
Melissa Pumphrey
Melissa Pumphrey
Director of Brand and Franchise Marketing
At the company for 7 years 1 month

Funding

Total Funding
$99M
Last Raise
$25M
Post IPO Debt, 3 years ago

Funding History

  • Feb 2023
    Post IPO Debt • $25M
  • Feb 2021
    Post IPO Equity • $16M
  • Jun 2006
    Private Equity • $58M

Traffic Signals

Monthly Visitors
777.7K
Monthly Google Ads Budget
$13.4K
Traffic Source Mix
Search
50%
Direct
43.5%
Referral
5%
Social
0.5%
Paid
0.9%

Headcount Trend

Current headcount: ~3.3K

Recent News

Potbelly Sandwich Works open for business in Beaumont
Dec 3, 2025 • Beaumont Enterprise
Not the FSU Bar, the Sandwich Shop: Potbelly Coming to Winter Park
Nov 21, 2025 • Bungalower
Potbelly Sandwich Shop Appoints Jennifer Durham Senior Vice President of Franchising and Development
Nov 19, 2025 • Franchising.com
Potbelly Sandwich Shop Opens in Missouri City, Texas
Nov 19, 2025 • Franchising.com
Potbelly Twice as Nice with Delicious BOGO Deal on National Sandwich Day
Oct 31, 2025 • Franchising.com
Potbelly Sandwich Works Expanding with Two New Orlando Locations
Oct 28, 2025 • Business Debut
Potbelly promotes COO to president following RaceTrac buyout
Oct 24, 2025 • Restaurant Dive
RaceTrac Completes Acquisition of Potbelly Corporation
Oct 23, 2025 • GlobeNewswire
RaceTrac Completes Purchase of Potbelly, CEO to Stay Through Year
Oct 23, 2025 • QSR Magazine
RaceTrac completes $566M acquisition of Potbelly
Oct 23, 2025 • Restaurant Business Magazine
RaceTrac Completes $566M Acquisition of Potbelly
Oct 23, 2025 • franchisetimes.com
Potbelly Sandwich Works Opening New Orlando Area Locations
Oct 16, 2025 • WhatNow
New Potbelly in Beaumont making final preparations as opening day approaches
Oct 15, 2025 • Beaumont Enterprise
Chick-fil-A and Potbelly Sandwich Shop are coming to Fort Mill. See the latest
Sep 29, 2025 • Rock Hill Herald
Chicago-based sandwich company with Springfield stores acquired in $566M deal
Sep 16, 2025 • The State Journal-Register
Chicago to the South, Potbelly fans could see major changes
Sep 13, 2025 • Men's Journal
Potbelly Corporation to be Acquired by RaceTrac in Approximately $566 Million Transaction
Sep 12, 2025 • Franchising.com
Reports: RaceTrac to Acquire Potbelly in 566M Deal; Bob Wright Comments
Sep 12, 2025 • Deli Market News
3 Big Numbers: What is RaceTrac getting with Potbelly?
Sep 12, 2025 • C-Store Dive
Potbelly to open new locations in Nora, Fishers
Sep 11, 2025 • Current Publishing
Potbelly Targeting Chamblee For First Location In Atlanta
Sep 11, 2025 • WhatNow
RaceTrac Agrees to Acquire Potbelly Sandwich Shop Chain for $566 Million
Sep 11, 2025 • Shopping Center Business
Atlanta's RaceTrac announces plans to buy Potbelly sandwiches
Sep 11, 2025 • FOX 5 Atlanta
Potbelly acquired by c-store company RaceTrac
Sep 10, 2025 • Nation’s Restaurant News
Convenience store operator RaceTrac to buy sandwich chain Potbelly for $566 million
Sep 10, 2025 • Reuters
Potbelly Corporation to be Acquired by RaceTrac in Approximately $566 Million Transaction
Sep 10, 2025 • GlobeNewswire
RaceTrac Agrees to Acquire Potbelly Sandwich Shop Chain for $566M
Sep 10, 2025 • REBusinessOnline
Potbelly, with stores in Ogden and Sandy, will launch in Layton with more locations in the works
Sep 10, 2025 • KSL.com
Potbelly is being acquired by a gas station and convenience chain
Sep 10, 2025 • NBC 5 Chicago
Potbelly is being acquired by gas station and convenience chain RaceTrac for $566 million
Sep 10, 2025 • AP News
News | Sandwich chain Potbelly looks to fuel expansion with new owner RaceTrac
Sep 10, 2025 • CoStar
Potbelly acquired by convenience store operator RaceTrac for $566 million
Sep 10, 2025 • CNBC
Potbelly to be acquired by convenience store chain in $566M deal
Sep 10, 2025 • Crain's Chicago Business
Potbelly sold to RaceTrac for $566M
Sep 10, 2025 • Restaurant Dive
Potbelly is being acquired by gas station and convenience chain RaceTrac for $566 million
Sep 10, 2025 • Yahoo Finance
Potbelly to be acquired by convenience store company RaceTrac in $566M deal
Sep 10, 2025 • USA Today
Potbelly to be sold to the convenience-store chain RaceTrac for $566M
Sep 10, 2025 • Restaurant Business Magazine
Potbelly to celebrate Kalamazoo grand opening with merch, free gift cards
Sep 9, 2025 • MLive.com
Sandwich chain Potbelly opening location in Kalamazoo
Sep 9, 2025 • woodtv.com
Potbelly Swirls Cinnamon Churro Shake Back onto the Menu for a Limited Time Only
Sep 4, 2025 • Franchising.com
Potbelly to serve sandwiches at new locations in Denton, Flower Mound, McKinney
Sep 4, 2025 • Community Impact
Flower Mound to get one of Potbelly Sandwich Works’ new North Texas locations
Sep 3, 2025 • Cross Timbers Gazette
Potbelly opens new store in Middleburg Heights
Aug 26, 2025 • FOX 8 News
New sandwich franchise soon coming to Georgia. What is Potbelly Sandwich Works?
Aug 26, 2025 • The Augusta Chronicle
Potbelly Sandwich Shop opening new Cuyahoga County location
Aug 22, 2025 • Cleveland.com
Potbelly is giving away free sandwiches: How you can get the BOGO deal
Aug 21, 2025 • USA Today
Chicago-based Potbelly expands to Florida's Space Coast
Aug 15, 2025 • The Business Journals
Potbelly Listens to Fans with New Underground Menu Item: Pork BBQ Mac Takes Permanent Place on Brand’s Secretly Craveable Menu
Aug 14, 2025 • Franchising.com
Potbelly prepares to open its first Kalamazoo County sandwich shop
Aug 8, 2025 • MLive.com
Potbelly comes to Kalamazoo
Aug 7, 2025 • MLive.com
Potbelly Corporation Reports Results for Second Fiscal Quarter 2025
Aug 6, 2025 • GlobeNewswire
Permit allows Potbelly to build-out in Deerwood Village
Aug 6, 2025 • Jacksonville Daily Record
Potbelly Sandwich Works to join Hooky Entertainment in Hutto
Aug 5, 2025 • Community Impact
Potbelly Sandwich Shop to open first Marysville location
Aug 1, 2025 • nbc4i.com
New Potbelly Location Breaks Ground in Marysville, Bringing Fresh Flavor and New Retail Space
Jul 31, 2025 • Union County Daily Digital
Potbelly Sandwich Shop to anchor new commercial development in Marysville
Jul 28, 2025 • Seattle TechFlash
David Daniels: Elevating Franchise Marketing at Potbelly
Jul 7, 2025 • 1851 Franchise
Potbelly Sandwich Shop closes at Market Street in The Woodlands
Jul 2, 2025 • Community Impact
Former Employee Returns to Potbelly as Multi-Unit Franchisee in Florida
Jul 2, 2025 • 1851 Franchise
Potbelly and Zapp’s Launch Hot Pepper Chips
Jul 1, 2025 • Business Wire
Potbelly and Zapp’s Launch Hot Pepper Chips
Jul 1, 2025 • Nasdaq
Potbelly and Zapp’s Launch Hot Pepper Chips
Jul 1, 2025 • Morningstar.com
Potbelly and Zapp’s Launch Hot Pepper Chips
Jul 1, 2025 • MarketScreener
Potbelly Sandwich Shop Opens in Westerville
Jun 26, 2025 • Franchising.com
Potbelly to celebrate new looks at Fairfax Corner, Reston stores with giveaways
Jun 26, 2025 • FFXnow
Potbelly Plans First Jackson-Area Location This Fall
Jun 23, 2025 • WhatNow
Texas Group Prepping Newest Potbelly’s in Area
Jun 20, 2025 • WhatNow
Potbelly Sandwich Shop Opens in Ogden, Utah
Jun 19, 2025 • Franchising.com
Potbelly to open four shops in Jackson area. First location set. What to know
Jun 19, 2025 • The Clarion-Ledger
Potbelly Kicks Off Summer with BOGO Sandwiches and Twice the Toastiness
Jun 18, 2025 • Franchising.com
Potbelly Sandwich Shop to Open in Raleigh, North Carolina
Jun 12, 2025 • Franchising.com
Five years in, Potbelly's turnaround plan is taking hold
Jun 10, 2025 • Crain's Chicago Business
Potbelly to open first Houston-area franchised sandwich shops, growing local footprint 50%
Jun 9, 2025 • The Business Journals
Potbelly Sandwich settles $2.7M Washington wage transparency class action
Jun 4, 2025 • Claim Depot
We Tried And Ranked 10 Potbelly Sandwiches
Jun 3, 2025 • Daily Meal
We Tried And Ranked 10 Potbelly Sandwiches
Jun 3, 2025 • Yahoo
Potbelly Sandwich Shop at TMC Helix Park now open
May 28, 2025 • Community Impact
Potbelly Sandwich Shop to Open in Sarasota, FL
May 23, 2025 • Franchising.com
Potbelly Sandwich Works Is On Its Way To Missouri City
May 23, 2025 • WhatNow
Potbelly Sandwich Shop is coming to Jacksonville. Here's where the first location will be
May 22, 2025 • The Florida Times-Union
Potbelly Sandwich Shop to Celebrate Second Location in Carmel, Indiana with a Grand Opening Celebration
May 21, 2025 • Franchising.com
Potbelly to open first Sarasota location
May 20, 2025 • Business Observer
Potbelly Sandwich Shop Sandwiches Ranked From Worst To Best
May 20, 2025 • Mashed
EXCLUSIVE: Potbelly sandwich shop coming to Beaumont
May 19, 2025 • Beaumont Enterprise
News | Potbelly Sandwich Works eyes expansion in Georgia, Texas
May 16, 2025 • CoStar
Potbelly to open second Springfield location Tuesday
May 9, 2025 • Capitol City Now
Potbelly Sandwich Shop to open second location in Springfield
May 9, 2025 • Springfield Herald News
Potbelly Corporation Reports Results for First Fiscal Quarter 2025
May 7, 2025 • Potbelly Sandwich Works, LLC
Potbelly Sandwich Works is opening its first Raleigh location
May 1, 2025 • Raleigh News & Observer
First South Florida Potbelly Sandwich Shop Opens in Davie
Apr 24, 2025 • miaminewtimes.com
Capo Italian Deli to replace Potbelly at Union Station amid tenant refresh
Apr 23, 2025 • Seattle TechFlash
Potbelly Closes Out April with Catering Offer for Administrative Professionals Week
Apr 22, 2025 • Franchising.com
WATCH: A Conversation on AI, Innovation, and the Restaurant Tech Landscape with Potbelly’s Jeff Douglas
Apr 21, 2025 • QSR Magazine
Potbelly Corporation Announces Conference Call to Discuss First Quarter 2025 Results on May 7, 2025
Apr 17, 2025 • GlobeNewswire
Potbelly Earnings: 440-Store Restaurant Chain Sets Q1 2025 Financial Results Date
Apr 17, 2025 • Stock Titan
Potbelly Raises the Steaks with Its First-Ever Steak Sandwich Permanent Menu Addition
Apr 10, 2025 • Franchising.com
Potbelly Heads to Davie
Mar 20, 2025 • WhatNow
Shout-out to Leesburg High and more at new Potbelly Sandwich Shop in Lady Lake
Mar 7, 2025 • Daily Commercial
Potbelly Sandwich Shop's New Davenport Location
Mar 3, 2025 • Franchising.com
Potbelly Celebrates National Meatball Day with a Special Offer and a New Underground Menu Addition
Feb 26, 2025 • Franchising.com

Links

www.potbelly.comLinkedInX (Twitter)Crunchbase