4 hrs ago
Sr CRM Email Marketing Specialist
PODS
Pinellas County, FL (Remote)Full time$82K/yr – $106K/yr
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Sr CRM Email Marketing Specialist
Pinellas County, FL (Remote)
$82K/yr – $106K/yrSenior Level4+ years expFull time
Posted 4 hrs ago
Job Summary
Own the Salesforce Marketing Cloud based email and journey programs end to end, from design and development of templates and landing pages to QA, analytics, and optimization, while coordinating with cross-functional teams and ensuring deliverability and compliance.
- Lead email and journey program development using SFMC and related studios
- Develop templates and landing pages with HTML/CSS/AMPscript and ensure brand alignment
- Analyze performance, run tests, and drive improvements across campaigns and audiences
Job Description
Responsibilities
- Expertise in Salesforce Marketing Cloud to support B2C business
- Design, build and refine workflows using Salesforce Marketing Cloud platform inclusive of Email Studio, Journey Studio, Advertising Studio that support internal and external digital campaigns and ongoing requests from the business
- Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives
- Collaborate with cross-functional teams to coordinate featured assets and content
- Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.)
- Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects
- Support digital acquisition and data capture strategies, as well as audience list and database management and integrations
- Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing
- Utilize HTML, CSS, SQL and/or AMPscript to develop customized email templates and landing pages that maintain PODS brand and style guidelines
- Implement innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement
Requirements
- Enterprise level experience with Salesforce.com, Pardot and Salesforce Marketing Cloud required
- Bachelor’s degree required, preferably in marketing, communications or related field
- 4-7 years of experience in email marketing/digital design with a marketing automation system required
- Salesforce Marketing Cloud email certification preferred
- Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus
- Knowledge of email marketing best practices and industry best practices.
- Ability to think critically, identify solutions and deliver recommendations based on data and analysis.
- Understanding of concepts/terms such as: ISP, URL, CAN-SPAM Act, Deliverability, etc.
- Proven ability to organize multitude of tasks, projects and information simultaneously
- Must have excellent communication and organizational skills and work well under pressure in a fast-paced environment with minimum supervision
Preferred
- Salesforce Marketing Cloud email certification preferred
Benefits
- In addition to base pay, employees may be eligible for a comprehensive benefits package, incentive compensation, and other company-sponsored programs.
PODS
Backed by 25 years of moving and storage experience.
Salaries
Posted range
$82K/yr – $106K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
43 (3% of company)
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
$100K
Seed, 8 years ago
Funding History
- Nov 2017Seed • $100K
Traffic Signals
Monthly Visitors
2M
Monthly Google Ads Budget
$1.4M
Traffic Source Mix
Search
48.6%
Direct
43.4%
Referral
4.8%
Social
1%
Paid
2%
Headcount Trend
Current headcount: ~1.4K