Profitable Tradie

Senior Media Buyer

USA (Remote)

$80K/yr – $100K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own the paid media testing and optimization engine for a trades-focused lead-gen funnel, turning rapid creative tests, audience segmentation, and measurement into a scalable pipeline.

Own bidding, budgets and campaign structures across funnels
Build and scale audiences with data-driven creative refreshes
Turn performance data into dashboards and actionable commercial recommendations

Job Description

Responsibilities

Write creative briefs for editors and designers
Monitor creative fatigue and refresh winning ads before performance drops
Work with the creative team to develop new concepts and winning angles
Build and optimise campaign structures across multiple funnels
Manage campaign objectives, budgets and bid strategies
Maintain clean account structures and naming conventions
Build custom, lookalike and retargeting audiences
Create exclusion audiences
Optimise audience performance as campaigns scale
Manage UTM tracking

Requirements

Proven experience managing $50,000+ weekly advertising budgets
Strong Meta Ads experience in a lead generation or direct-response environment
Deep understanding of campaign structure, audience strategy, testing and optimisation
Confident using data to make commercial decisions
Experience with attribution and tracking (Hyros experience is a bonus)
Highly organised with exceptional attention to detail
Experience scaling campaigns while maintaining profitability
Familiarity with Meta Ads Manager, Hyros, HubSpot, landing pages, marketing automation

Preferred

marketed to small business owners, tradies or similar audiences

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Write creative briefs for editors and designers
Monitor creative fatigue and refresh winning ads before performance drops
Work with the creative team to develop new concepts and winning angles
Build and optimise campaign structures across multiple funnels
Manage campaign objectives, budgets and bid strategies
Maintain clean account structures and naming conventions
Build custom, lookalike and retargeting audiences
Create exclusion audiences
Optimise audience performance as campaigns scale
Manage UTM tracking

Requirements

Proven experience managing $50,000+ weekly advertising budgets
Strong Meta Ads experience in a lead generation or direct-response environment
Deep understanding of campaign structure, audience strategy, testing and optimisation
Confident using data to make commercial decisions
Experience with attribution and tracking (Hyros experience is a bonus)
Highly organised with exceptional attention to detail
Experience scaling campaigns while maintaining profitability
Familiarity with Meta Ads Manager, Hyros, HubSpot, landing pages, marketing automation

Preferred

marketed to small business owners, tradies or similar audiences