2 weeks ago
Senior Manager, Marketing Business Partner
Horizon Services
DeKalb County, GA (Remote)Full time$90K/yr – $120K/yr
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Senior Manager, Marketing Business Partner
DeKalb County, GA (Remote)
$90K/yr – $120K/yrSenior Level5+ years expFull time
Posted 2 weeks ago
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Job Summary
Own GM facing marketing partnership and performance storytelling across multiple regions, translating data into actionable business narratives for GMs and RVPs while coordinating cadence with central marketing. Lead reporting, spend transparency, field insights, and cross-functional collaboration to align operational execution with revenue goals.
- Coordinate weekly and monthly marketing cadences with senior regional leaders.
- Deliver GM-facing performance narratives and dashboards that surface opportunities and risks.
- Bridge central marketing strategy with regional operational context and field intelligence.
Job Description
Responsibilities
- GM Partnership & Performance Communication - Serve as the primary marketing point of contact for Regional Vice Presidents and all General Managers within your region. - Lead weekly operational intelligence cadences, fed back to central marketing - Monthly business reviews translating marketing performance data into clear business narratives tied to board fill and revenue goals - Plan, prepare, and present quarterly business reviews covering spend, channel performance, competitive context, and forward plan - Build productive working relationships with all assigned GMs, including disengaged ones - Attend Integrated Business Planning sessions with your regional RVP Performance Reporting & Spend Transparency - Own the GM-facing reporting layer - converting dashboard data into location-specific performance narratives to indentify opportunities and risk before they become reactive. - Track and present the full performance scorecard: COM, ROAS, CPL, CPCS, booking rate, cancel rate, revenue, AOV for lead-driving channels; reach, impressions, CPM for upper funnel - Identify performance anomalies and escalate with recommended next steps - Deliver conversion gap analysis when performance misses occur - quantifying the dollar cost of operational shortfalls Market Intelligence & Field Insights - Maintain a structured process for capturing competitive activity, local demand signals, and service capacity constraints - Submit intelligence into the centralized M365 system on defined cadence standards - Produce a monthly field intelligence brief for the central marketing team - Represent the RVP and GM perspective in central marketing planning discussions Cross-Functional Collaboration - Work with channel managers across each marketing discipline - Collaborate with Data & Analytics as RVP and GM-facing reporting matures - Engage Central Marketing Teams when relevant GM questions surface - Partner with your regional RVP on cadence planning and operational alignment - Attend Operational planning meetings for regional alignment What Is Not Part Of This Scope - Process collateral orders or asset production tasks - these route through the ordering portal - Action strategy requests from individual GMs - these are evaluated centrally - Build individualized marketing strategies at a single GM's direction - Serve as a direct-dial escalation path that bypasses central marketing structure Central marketing owns strategy. GMs own operational context. The Business Partner manages the boundary between the two - holding that line is a core competency of the role.
Requirements
- Experience 5+ years in marketing analytics, account management, or a hybrid role combining data fluency with senior stakeholder communication. Multi-location, franchise, or home services experience preferred but not required. Service Agency or industry partner experience preferred.
- Data fluency Reads and interprets performance dashboards. Translates CPL, ROAS, booking rate, and cancel rate into plain-language narratives for non-marketing operators.
- Relationship management Track record with P&L owners or senior business leaders. Drives outcomes through influence. Doesn't fold under pressure from a frustrated stakeholder.
- Business acumen Working knowledge of P&L dynamics. Connects marketing spend to revenue outcomes in language operators use.
- Communication Strong written and verbal skills. Adjusts depth and complexity based on audience.
- Boundary management Redirects out-of-scope requests professionally. Maintains structural boundaries even when a stakeholder pushes back.
- Technology Strong understanding and usage of Office365 applications, excel, PowerPoint, creative suites such a Adobe, Canva, Miro, etc. and experience with Service Titan Preferred.
Preferred
- Multi-location, franchise, or home services experience preferred but not required.
- Service Agency or industry partner experience preferred.
Horizon Services
A leading provider of transportation to from the lower 48 to from Alaska
Traffic Signals
Monthly Visitors
127.1K
Monthly Google Ads Budget
$6.8K
Traffic Source Mix
Search
33.1%
Direct
59.7%
Referral
5.5%
Social
0.9%
Paid
0.8%
Headcount Trend
Current headcount: ~192
Marketing Team
Marketing Roles Posted (Last 30 Days)
2