2 weeks ago
Senior Manager, Marketing Business Partner
Horizon Services
Hartford, CT (Remote)Full time$90K/yr – $120K/yr
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Senior Manager, Marketing Business Partner
Hartford, CT (Remote)
$90K/yr – $120K/yrSenior Level5+ years expFull time
Posted 2 weeks ago
Job Summary
Own the GM facing marketing cadence, translate regional performance into actionable narratives, and lead reporting, intelligence gathering, and cross-functional planning for sustained growth.
- Own GM facing marketing cadence and reporting
- Translate performance data into regional business narratives and lead reviews
- Collaborate across teams to capture market intelligence and drive improvements
Job Description
Responsibilities
- GM Partnership & Performance Communication - Serve as the primary marketing point of contact for Regional Vice Presidents and all General Managers within your region.
- GM Partnership & Performance Communication - Lead weekly operational intelligence cadences, fed back to central marketing
- GM Partnership & Performance Communication - Monthly business reviews translating marketing performance data into clear business narratives tied to board fill and revenue goals
- GM Partnership & Performance Communication - Plan, prepare, and present quarterly business reviews covering spend, channel performance, competitive context, and forward plan
- GM Partnership & Performance Communication - Build productive working relationships with all assigned GMs, including disengaged ones
- GM Partnership & Performance Communication - Attend Integrated Business Planning sessions with your regional RVP
- Performance Reporting & Spend Transparency - Own the GM-facing reporting layer - converting dashboard data into location-specific performance narratives to indentify opportunities and risk before they become reactive.
- Performance Reporting & Spend Transparency - Track and present the full performance scorecard: COM, ROAS, CPL, CPCS, booking rate, cancel rate, revenue, AOV for lead-driving channels; reach, impressions, CPM for upper funnel
- Performance Reporting & Spend Transparency - Identify performance anomalies and escalate with recommended next steps
- Performance Reporting & Spend Transparency - Deliver conversion gap analysis when performance misses occur - quantifying the dollar cost of operational shortfalls
Requirements
- Experience: 5+ years in marketing analytics, account management, or a hybrid role combining data fluency with senior stakeholder communication.
- Multi-location, franchise, or home services experience preferred but not required. Service Agency or industry partner experience preferred.
Preferred
- Multi-location, franchise, or home services experience preferred but not required
- Service Agency or industry partner experience preferred
Horizon Services
A leading provider of transportation to from the lower 48 to from Alaska
Salaries
Posted range
$90K/yr – $120K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
127.1K
Monthly Google Ads Budget
$6.8K
Traffic Source Mix
Search
33.1%
Direct
59.7%
Referral
5.5%
Social
0.9%
Paid
0.8%
Headcount Trend
Current headcount: ~192