2 months ago
Principal, Go-to-Market Strategy
The Vertex Companies LLC
USA (On-site)Full time
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Principal, Go-to-Market Strategy
USA (On-site)
Salary Not AvailableSenior Level12+ years expFull time
Posted 2 months ago
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Job Summary
Own the go-to-market engine by turning market insights into differentiated offerings and repeatable frameworks that connect advisory, project delivery, and client value across industries.
- GTM Strategy: define where to play, how to win, and ensure alignment with brand narrative and practice capabilities.
- Offerings & Messaging: translate technical expertise into market-ready packages and compelling value-based messaging.
- Delivery & Playbooks: develop scalable frameworks, tools, and playbooks that drive consistent selling and cross-service integration.
Job Description
Responsibilities
- Support the development and refinement of the firm's go-to-market strategy across priority industries and service lines.
- Conduct market segmentation and client prioritization to identify high-value opportunities and “right-to-win” areas.
- Contribute to defining “where to play” and “how to win” through data-driven analysis and market insights.
- Ensure alignment between market opportunities, service positioning, and overall brand narrative.
- Partner with practice leaders to translate technical expertise into clearly defined, market-ready offerings.
- Help structure integrated solutions that connect advisory, project management, and dispute/claims services across the project lifecycle.
- Develop repeatable solution frameworks and commercial packages that support consistent selling and delivery.
- Support the development of clear, compelling messaging and positioning that enables value-based selling.
- Collaborate with marketing on campaigns, thought leadership, and client-facing content.
- Create practical tools, playbooks, and frameworks that help teams articulate value and engage clients effectively.
Requirements
- Requires a Bachelor's degree and 12+ years of experience in go-to-market strategy, commercial strategy, or strategic planning within consulting or professional services industries.
- Strong experience in market segmentation, positioning, and growth strategy development.
- Demonstrated ability to translate complex services into clear, differentiated offerings.
- Experience working in technical or complex industries such as construction, engineering, healthcare, energy, or higher education preferred.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Ability to work cross-functionally and influence stakeholders across marketing, sales, and practice teams.
- Experience developing GTM frameworks, playbooks, or commercial tools that support execution.
Benefits
- Total compensation includes a base salary and a performance-based discretionary bonus program.
- Comprehensive benefits package offers multiple healthcare and dental plan options, as well as company-paid Life Insurance, Short-Term Disability, and Long-Term Disability coverage—ensuring peace of mind for you and your family.
- We offer a 401(k) plan with immediate matching and full vesting, empowering employees to build financial security from day one.
- Flexible Spending Accounts
- Employee Assistance Program
- generous paid time off program, including vacation, sick time, and paid holidays (with prorated options for eligible part-time employees)
- Lifetime of Learning program offers tuition reimbursement and personalized support for employees pursuing advanced education—helping you sharpen your skills and accelerate your career
The Vertex Companies LLC
The Vertex Companies, LLC (VERTEX) is a global professional services firm that offers integrated forensic consulting, expert witness services, construction project advisory, and compliance and regulatory consulting to a myriad of markets and industries. Our brand purpose is to better outcomes for our clients, colleagues, and communities. Helping our clients identify and mitigate risks to a project’s physical, environmental, and economic well-being drives every decision we make. Offering career pathways and continuous learning betters outcomes for our employees. And offering highly personalized and customized services to address highly specialized problems, betters the communities where we live and work.What makes Vertex unique: Having integrated teams, forensics experts working alongside technical professionals, makes us unique. This also enhances our skills and bolsters the credibility of our expert consultants. It is what we mean when we say we are dedicated to the "Power of AND' We reject the notion that businesses need to be one way OR the other, technical professionals OR experts. We believe in linking expert witnesses and technical professionals into collaborative teams so they can provide unique insights and tried and true solutions and keep learning from one another. It is the audacious belief that a company can be experts who care enough to create results, and just outcomes.Our Power of And differentiation means: We offer Constant Urgency AND Unparalleled QualityWe offer Boutique Expertise AND Multi-Disciplined SolutionsWe are Entrepreneurial AND Financially StableWe are Industry Experts AND Lifetime LearnersWe are Customer Centric AND Colleague FocusedOur brand purpose is to better outcomes for our clients, colleagues, and communities. Helping our clients identify and mitigate risks to a project’s project’s physical, environmental, and economic well-being drives every decision we make.
Traffic Signals
Monthly Visitors
21.9K
Traffic Source Mix
Search
56.4%
Direct
36.1%
Referral
4.9%
Social
1.3%
Paid
1.1%
Headcount Trend
Current headcount: ~791
Marketing Team
Marketing Team Size
17 (2% of company)