11 days ago
DIGITAL MARKETING AND eCOMMERCE SPECIALIST
Nixon
Carlsbad, CA (Hybrid)Full time$68K/yr – $72K/yr
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DIGITAL MARKETING AND eCOMMERCE SPECIALIST
Carlsbad, CA (Hybrid)
$68K/yr – $72K/yrMid Level4+ years expFull time
Posted 11 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Responsibilities
- Strategize, execute, and analyze email and SMS campaigns to drive traffic, conversion, and customer retention.
- Manage audience segmentation, personalization, and A/B testing strategies to improve engagement and revenue.
- Partner and collaborate with the creative and merchandising teams to ensure content aligns with campaign goals, brand standards, and translations for EU campaigns.
- Support the maintenance and optimization of product listings across the Nixon eCommerce platform, ensuring accuracy in pricing, imagery, and descriptions.
- Support new product launches and seasonal refreshes by coordinating with internal teams to ensure timely site updates.
- Own onsite merchandising strategies, including product categorization, sorting, and cross-sell/upsell placement.
- Provide lite copy writing support from time to time to the creative team.
- Support the influencer program through contract coordination, performance and KPI tracking as well as recruiting.
- Coordinate and at times brief in creative assets for various channels such as affiliate ensuring timely delivery to key stakeholders.
- Coordinate and deliver paid media assets to media agencies
Requirements
- Proven experience managing digital marketing or eCommerce programs, with a focus on email/SMS, product catalog management, and eCommerce operations.
- Experience coordinating across teams (creative, product, operations) to execute digital initiatives.
- Familiarity with Shopify or similar eCommerce platforms and an understanding of the online retail customer journey.
- Bachelor’s degree in marketing, business, or related field, or equivalent professional experience.
- Minimum 4 years of experience in digital marketing, eCommerce management, or a similar role.
- Proficiency in Shopify , Digioh, Klaviyo (or comparable ESP), Google Analytics , Whatsapp, and project management tools (e.g., Asana, Slack, JIRA).
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent organizational, communication, and project management abilities.
- Detail-oriented, resourceful, and proactive problem-solver with a focus on continuous improvement.
- The ideal candidate must be able to complete all the physical requirements of the job with or without reasonable accommodation.
Nixon
4.0 Glassdoor
Nixon Peabody LLP is an American Lawyer top-100 law firm in the United States and has 15 offices worldwide. Our firm delivers exceptional service to our clients and our communities by combining high performance, entrepreneurial spirit, deep engagement, and an unwavering commitment to a culture of collaboration, diversity, and humanity.
Founded in 1999
Boston, Massachusetts, USA
1.9K employees
74% recommend to a friend
74% CEO approval
Traffic Signals
Monthly Visitors
69K
Monthly Google Ads Budget
$5K
Traffic Source Mix
Search
50.3%
Direct
42.7%
Referral
5.5%
Social
0.7%
Paid
0.6%
Headcount Trend
Current headcount: ~1.9K
Marketing Team
Marketing Roles Posted (Last 30 Days)
2