1 month ago
Vice President, Demand Generation
Re:Build Manufacturing
USA (Remote)$162K/yr – $242K/yr
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Vice President, Demand Generation
USA (Remote)
$162K/yr – $242K/yrSenior Level
Posted 1 month ago
Job Summary
Lead the end-to-end demand generation program across channels, driving qualified pipeline and ROI while building a high‑performing team and aligning Sales on pipeline goals.
- Architect and implement demand generation strategy across multiple channels and portfolio companies
- Partner with Sales leadership to align on pipeline goals and optimize lead quality
- Manage marketing technology stack and optimize marketing automation and CRM systems
Job Description
Responsibilities
- Architect and implement demand generation strategy across multiple channels and portfolio companies
- Generate qualified pipeline growth through coordinated digital marketing, content, events, and ABM programs
- Lead and develop a high-performing demand generation team
- Partner with Sales leadership to align on pipeline goals and optimize lead quality
- Manage marketing technology stack and optimize marketing automation and CRM systems
- Establish data-driven KPIs and reporting to measure ROI and campaign effectiveness
- Present strategic recommendations and performance insights to executive leadership
Requirements
- 10-12 years of progressive B2B marketing experience with 5-7 years leading demand generation teams
- Bachelor's degree required
- Proven success scaling demand generation in manufacturing, industrial, or complex technical environments
- Expert knowledge of marketing automation (HubSpot, Marketo) and CRM platforms (Salesforce)
- Strong analytical skills and experience with marketing attribution and pipeline metrics
- Strategic mindset with excellent executive communication and presentation abilities
- Experience managing multi-million-dollar marketing budgets
Preferred
- MBA preferred
Benefits
- The Company offers a comprehensive benefits package including medical, dental, vision, retirement, paid time off, and other benefits.
Re:Build Manufacturing
4.0 Glassdoor
Re:Build Manufacturing is a family of industrial businesses combining cutting-edge enabling technologies, operational superiority and strategic M&A to build America’s next generation industrial company. Re:Build leverages a deep expertise in operations management and technology to supercharge performance of its subsidiaries by implementing core technologies across industrial platforms in diversified growth markets. Our goal is to help revitalize the U.S. manufacturing base over the coming decades, creating substantial opportunities for our employees and the communities where we operate.
Founded in 2020
Framingham, Massachusetts, USA
1.1K employees (48 in marketing)
76% recommend to a friend
100% CEO approval
Salaries
Posted range
$162K/yr – $242K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
10 (1% of company)
Median Career Experience
14 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Funding
Total Funding
$121.9M
Last Raise
$120M
Series Unknown, 2 years ago
Funding History
- Aug 2024Series Unknown • $120M
- May 2024Grant • $1.9M
Traffic Signals
Monthly Visitors
24.7K
Monthly Google Ads Budget
$36.9K
Traffic Source Mix
Search
43.2%
Direct
46.5%
Referral
5.5%
Social
3.3%
Paid
1.4%
Headcount Trend
Current headcount: ~1.1K