2 weeks ago
Multi-Channel Marketing Director
CNA Insurance
Chicago, IL (Hybrid)Full time$97K/yr – $189K/yr
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Multi-Channel Marketing Director
Chicago, IL (Hybrid)
$97K/yr – $189K/yrDirector/Executive7+ years expFull time
Posted 2 weeks ago
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Job Summary
Lead CNA's external communications program, owning email and social strategies, testing, partnerships, and analytics to drive engagement and measurable impact.
- Own end-to-end email marketing strategy and audience segmentation
- Drive CNA's social media and external campaigns for visibility and brand advocacy
- Govern tools, data flows, KPIs, and reporting to optimize cross-channel performance
Job Description
Responsibilities
- Channel Strategy and Leadership
- Oversee the development and optimization of external communications across email, social media, paid/earned channels, and external campaigns, ensuring a consistent brand voice across all touchpoints.
- Manages CNA’s end-to-end email marketing strategy, including audience segmentation, campaign design, content development, and performance optimization to increase engagement and conversion.
- Advances CNA’s social media strategy across paid, organic, and employee advocacy programs, driving increased visibility, engagement, and brand advocacy while enabling targeted business unit activation.
- Champion a culture of testing and iteration, building a structured A/B and multivariate testing cadence and striving to grow and continuously improve our channel strategy
- Manages agency partners and vendor relationships to ensure scalable, high-quality, and cost-effective execution across external communications initiatives.
- Analytics, Technology & Governance
- Owns the toolset for email and social channels, serving as the internal subject matter expert and primary admin for Adobe Marketo Engage (Marketo), Litmus, Zerobounce, Hootsuite, and LinkedIn Campaign Manager.
- Define KPIs and reporting frameworks for external communications, leveraging data and insights to continuously optimize performance and demonstrate impact across channels.
- Partner with Marketing Operations and Technology to maintain clean data flows between Marketo and the CRM (Salesforce preferred), ensuring contact record integrity and compliant data use.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Journalism, Digital Marketing or related field/discipline or equivalent experience.
- 7–10 years of progressive B2B marketing experience, with at least 4 years owning email and/or social media strategy at a program or channel level.
Preferred
- Property & Casualty insurance industry preferred but not required
- Certifications/ credentials (one or more preferred but not required): Marketing Automation Certification (e.g. Marketo Certified Associate/Expert). Hands-on experience with a CRM platform, Salesforce preferred and a clear understanding of the Marketo-CRM data relationship. Demonstrated experience with Litmus or equivalent email testing/deliverability tools. Experience with Google Tag Manager for marketing tracking and attribution.
CNA Insurance
3.9 Glassdoor
CNA is one of the largest U.S. commercial property and casualty insurance companies. Backed by more than 125 years of experience, CNA provides a broad range of standard and specialized insurance products and services for businesses and professionals in the U.S., Canada and Europe.
Traffic Signals
Monthly Visitors
102.9K
Monthly Google Ads Budget
$127.5K
Traffic Source Mix
Search
34.6%
Direct
58.9%
Referral
5.3%
Social
0.6%
Paid
0.5%
Headcount Trend
Current headcount: ~7.3K
Marketing Team
Median Career Experience
15 years
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Funding
Total Funding
$883K
Last Raise
$883K
Post IPO Equity, 10 years ago
Funding History
- Sep 2016Post IPO Equity • $883K