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8 marketing jobs

9 hrs ago

Lifecycle Marketing Manager

PlayStation Global

San Mateo, CA (Hybrid)Full time$118K/yr – $177K/yr
2 weeks ago

Senior Partnerships Brand Manager

PlayStation Global

San Mateo, CA (Hybrid)Full time$155K/yr – $233K/yr
2 weeks ago

Lifecycle Marketing Specialist

PlayStation Global

San Mateo, CA (Hybrid)Full time$96K/yr – $144K/yr
2 weeks ago

Marketing Technologies Director

PlayStation Global

USA (Remote)Full time$207K/yr – $311K/yr
2 weeks ago

Marketing Technologies Director

PlayStation Global

San Mateo, CA (On-site)Full time$226K/yr – $339K/yr
6 weeks ago

Sr Manager, Influencer Planning

PlayStation Global

San Mateo, CA (Hybrid)Full time$194K/yr – $291K/yr
7 weeks ago

Video Game Capture Artist - Onsite (CONTRACT)

PlayStation Global

San Diego, CA (On-site)Contract$25/hr – $35/hr
7 weeks ago

Video Game Capture Artist - Remote (CONTRACT)

PlayStation Global

San Diego, CA (Remote)Contract$25/hr – $35/hr

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Marketing jobs in the US

8 jobs

Lifecycle Marketing Manager

PlayStation Global

San Mateo, CA (Hybrid)

$118K/yr - $177K/yrIn-houseFull-timeSenior level
9 hrs ago

Senior Partnerships Brand Manager

PlayStation Global

San Mateo, CA (Hybrid)

$155K/yr - $233K/yrIn-houseFull-timeSenior level8+ years exp.
2 weeks ago

Lifecycle Marketing Specialist

PlayStation Global

San Mateo, CA (Hybrid)

$96K/yr - $144K/yrIn-houseFull-timeMid level3+ years exp.
2 weeks ago

Marketing Technologies Director

PlayStation Global

USA (Remote)

$207K/yr - $311K/yrIn-houseFull-timeDirector/executive12+ years exp.
2 weeks ago

Marketing Technologies Director

PlayStation Global

San Mateo, CA (On-site)

$226K/yr - $339K/yrIn-houseFull-timeDirector/executive12+ years exp.
2 weeks ago

Sr Manager, Influencer Planning

PlayStation Global

San Mateo, CA (Hybrid)

$194K/yr - $291K/yrIn-houseFull-timeSenior level12+ years exp.
6 weeks ago

Video Game Capture Artist - Onsite (CONTRACT)

PlayStation Global

San Diego, CA (On-site)

$25/hr - $35/hrIn-houseContractMid level
7 weeks ago

Video Game Capture Artist - Remote (CONTRACT)

PlayStation Global

San Diego, CA (Remote)

$25/hr - $35/hrIn-houseContractIntern/new grad
7 weeks ago
PlayStation Global

Lifecycle Marketing Manager

San Mateo, CA (Hybrid)

$118K/yr – $177K/yrSenior LevelFull time

Posted 9 hrs ago

  • Job
  • Salaries
  • People

Job Summary

Own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining channel roles and roadmaps to boost engagement, conversion, retention and revenue.

Job Description

Responsibilities

  • Own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining the role of each channel and establishing long-term roadmaps that support player engagement, conversion, retention and revenue.
  • Lead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams to drive player and business outcomes.
  • Design player-centric programs that focus on what’s best for the player while driving high levels of engagement and revenue, pushing the evolution of our Lifecycle Marketing foundation spanning web, email, mobile and on-console direct messaging channels.
  • Set priorities and evolve owned-channel plans in response to product launches, lifecycle stages, player behavior and changing business needs, aligning cross-functional teams around the highest-impact opportunities.
  • Lead technical and data conversations with marketing and engineering teams to exponentially scale automation, trigger-based messaging and personalization.
  • Design Product, Hardware and Brand experimentation plans using data insights to drive recommendations, finding opportunities to take learnings and drive them at scale.
  • Use data-driven storytelling to socialize program performance, build trust amongst stakeholders and influence upwards and outwards.
  • Establish scalable Lifecycle Marketing best practices across Product, Hardware and Brand, including evergreen and automated customer journeys.
  • Bring innovative thinking and curiosity to the role, proactively exploring emerging technologies, evolving customer behaviors and new approaches to lifecycle marketing. Identify opportunities to experiment with new capabilities and translate relevant learnings into scalable improvements across our owned-channel experiences.

Benefits

  • medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package.

Salaries

Posted range

$118K/yr – $177K/yr

Taken straight from the job posting.

See all PlayStation Global salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
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