5 weeks ago
Paid Media Manager
VIZ MEDIA
San Francisco, CA (On-site)Full time$90K/yr – $110K/yr
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Paid Media Manager
San Francisco, CA (On-site)
$90K/yr – $110K/yrSenior Level3+ years expFull time
Posted 5 weeks ago
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Job Summary
Own multi-channel PPC planning and performance with line ownership on budgets, KPI targets, and cross-functional coordination for paid social and paid search, while building and guiding a paid media team and shaping test-and-learn programs.
- Own multi-channel PPC planning, budget allocation, and optimization across paid social, search, and display, with clear KPI ownership.
- Drive cross-functional alignment with PMM, CAR, and CPG to prioritize paid support and scale testing and budget reallocation.
- Shape test-and-learn programs, resource planning, and stakeholder communication to inform leadership on strategy shifts and expansion opportunities.
Job Description
Responsibilities
- Responsible for strategic planning and performance of PPC campaigns across paid social, paid search, and other digital channels, including but not limited to: Facebook/Instagram, TikTok, Reddit, X, Pinterest, Google Ads, Amazon Ads, and more.
- Collaborating with paid media associates and cross-functional team members to determine campaign details, budgets, and goals
- Aggregating and communicating campaign trafficking details to paid media team members
- Directing campaign optimization and adjustment efforts in order to meet KPI benchmarks
- Analyzing paid media campaign performance, preparing reports, and sharing key takeaways with cross-functional stakeholders
- Identifying consumer behavior, trends, and insights and shifting spend and budget accordingly
- Manages the paid media team in the execution of PPC campaigns by developing, executing, and upleveling teamwide soup-to-nuts processes (monthly campaign trafficking, budget management, reporting, etc.)
- Works hand-in-hand with the Senior Social Media Manager to inform content development strategies and production schedules in accordance with paid media campaign needs
- Partners with other internal teams (Product Marketing, CAR, CPG) to understand and prioritize paid support needs; manages and deploys paid team resources according to priority level and in alignment with VIZ's overall business goals.
- Oversees the communication flow between the paid media team and cross-functional partners; sometimes serves as the spokesperson for paid media strategy to company leadership and licensors.
VIZ MEDIA
Headquartered in San Francisco, CA, VIZ Media, LLC (VIZ Media) is one of the most comprehensive and innovative companies in the field of manga (graphic novel) publishing, animation and entertainment licensing of Japanese content. Owned by three of Japan's largest creators and licensors of manga and animation, Shueisha Inc., Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd., VIZ Media is a leader in the publishing and distribution of Japanese manga for English speaking audiences in North America, the United Kingdom, Ireland, and South Africa and is a global ex-Asia licensor of Japanese manga and animation.The company offers an integrated product line including the popular digital manga anthology Weekly Shonen Jump magazine, graphic novels, and DVDs, and develops, markets, licenses, and distributes animated entertainment for audiences and consumers of all ages.
Traffic Signals
Monthly Visitors
6.5M
Monthly Google Ads Budget
$21.9K
Traffic Source Mix
Search
46.9%
Direct
48.7%
Referral
2.1%
Social
2.1%
Paid
0.3%
Headcount Trend
Current headcount: ~336
Marketing Team
Marketing Team Size
127 (38% of company)
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