4 months ago
ABM/Growth Marketing Manager
YOOBIC
USA (Hybrid)Full time$135K/yr – $145K/yr
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ABM/Growth Marketing Manager
USA (Hybrid)
$135K/yr – $145K/yrSenior Level5+ years expFull time
Posted 4 months ago
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Job Summary
Drive global ABM strategy and GTM tooling to convert signals into enterprise pipeline.
- Own end-to-end ABM programs with multi-channel execution
- Must-have: 5–7+ years in B2B SaaS marketing
- Standout: Experience building enterprise pipeline and global programs
Job Description
Responsibilities
- Operate at the intersection of Marketing, Sales, and RevOps, designing how signal turns into engagement, engagement into meetings, and meetings into pipeline.
- Global ABM Strategy & Execution
- Design and scale 1:1, 1:few, and 1:many ABM programs globally
- Execute multi-channel plays across digital, outbound, website personalization, paid media, events, and sales sequences
- Define ICP segmentation and tiering using firmographic, technographic, behavioral, and intent data
- Build persona-based messaging across buying committees
- Align closely with Sales on account plans, engagement strategy, and pipeline targets
- You’ll set the strategy and personally drive key programs forward in partnership with Content, Events, and Product Marketing.
- GTM Systems & Marketing Technology Orchestration
- Design workflows across Claude and tools like Seam.ai , HubSpot, Influ2, Salesforce, and intent platforms
Requirements
- 5–7+ years in B2B SaaS marketing
- 3+ years building and executing enterprise ABM programs
- Proven success generating qualified pipeline through ABM
- Experience managing or enabling BDR/SDR teams (direct management preferred)
- Strong hands-on experience with ABM platforms, HubSpot, and Salesforce
- ABM leader with a GTM engineer mindse
- Comfortable owning strategy and executing hands-o
- Experience selling into global market
- Deep understanding of ABM in B2B SaaS sales environment
- Highly technical and curious about emerging GTM tool
Preferred
- ABM leader with a GTM engineer mindse
- Comfortable owning strategy and executing hands-o
Benefits
- Hybrid working if based in NY (3 days a week in the office Monday, Tuesday and Thursday with lunch provided on Monday & Thursday
- Remote if based outside of NY
- 20 days PTO + 8 public holidays (plus 3 floating holidays to choose from)
- Medical cover and EAP (Employee Assistance Program)
- Company covered Life insurance coverage
- Company covered long term disability coverage
- An amazing 401k contribution - We contribute even if you don’t!
- ADP discounts for a whole host of items (including electronics, Childcare, travel, etc…)
- Free online HIIT sessions + gym discounts
YOOBIC
3.3 Glassdoor
YOOBIC is the AI-powered retail operations platform for frontline teams.We help retailers improve store execution, streamline communication, and deliver mobile-first training — all in one platform built for the pace of modern retail.With YOOBIC, HQ gets real-time visibility and control. Store teams get a single app that helps them work smarter, stay connected, and deliver consistent performance across every location.350+ global retailers use YOOBIC to boost productivity, reduce operational inefficiencies, and deliver a consistent customer experience at scale. YOOBIC is backed by Insight Partners, Felix Capital, and Highland Europe.
Founded in 2014
New York, New York, USA
204 employees (9 in marketing)
52% recommend to a friend
52% CEO approval
Traffic Signals
Monthly Visitors
259.5K
Monthly Google Ads Budget
$107
Traffic Source Mix
Search
37.6%
Direct
52.9%
Referral
6.6%
Social
1.9%
Paid
0.8%
Headcount Trend
Current headcount: ~204
Marketing Team
Marketing Team Size
9 (4% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$80.3M
Last Raise
$50M
Series C, 5 years ago
Funding History
- Jul 2021Series C • $50M
- Jun 2018Series B • $25M
- May 2017Series A • $5.3M