2 months ago
Digital Marketing and Operations Analyst
WuXi AppTec
USA (On-site)Other
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Digital Marketing and Operations Analyst
USA (On-site)
Salary Not AvailableMid LevelOther
Posted 2 months ago
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Job Summary
Own the end-to-end HubSpot-driven marketing operations workflow, ensuring campaign execution, data integrity, lead lifecycle, and sales handoff across marketing and sales platforms.
- HubSpot & Salesforce lifecycle orchestration: lead capture, nurturing, qualification, and suppression with accurate handoff.
- Campaign execution & optimization: landing pages, forms, emails, workflows, QA, scheduling, and performance tracking.
- Data integrity & reporting: attribution, MQL/SQL progression, dashboards, and agile-driven delivery.
Job Description
Responsibilities
- Partner with content teams to support campaign execution, tracking, and optimization.
- Analyze content engagement performance, including gated vs. ungated strategies, nurturing effectiveness, and user behavior.
- Identify underperforming campaigns or assets and provide data-driven recommendations for optimization.
- Support website strategy execution, including campaign landing pages, form performance, and conversion optimization.
- Analyze and improve technical and on-page SEO performance in collaboration with content and web teams.
- Monitor user behavior and engagement data to inform digital experience improvements.
- Execute email marketing campaigns in HubSpot, including email build, QA, scheduling, deployment, and performance tracking.
- Support campaign execution across HubSpot tools, including forms, landing pages, workflows, lists, and campaigns.
- Optimize email and inbound performance using engagement and conversion data (open rates, CTR, form conversion, lifecycle progression).
- Monitor channel health and identify performance trends or degradation.
- Apply data-driven improvements to messaging, segmentation, timing, and CTAs in alignment with established strategy.
- Support execution of the lead lifecycle within HubSpot, including lead capture, nurturing, re-engagement, qualification, and suppression.
- Ensure accurate lead handoff from HubSpot to Salesforce, including lifecycle stage updates, ownership assignment, and field mapping.
- Monitor lead flow, routing, and status changes to ensure data accuracy and sales visibility.
- Identify and flag issues impacting MQL/SQL progression, attribution, or reporting consistency.
- Execute and maintain HubSpot workflows, automation, and lifecycle logic.
- Support Salesforce-related marketing operations activities, including campaign member updates, lead status alignment, and reporting accuracy.
- Manage assigned initiatives using an Agile approach, including task breakdown, prioritization, sprint-style execution, and delivery tracking.
- Coordinate timelines, dependencies, and handoffs across marketing and sales.
- Proactively identify execution risks and escalate issues to ensure on-time deliveryward?
Requirements
- Bachelor’s degree in business, analytics, or a related field.
- Strong attention to detail and operational discipline
- Ability to manage multiple initiatives in a fast-paced environment
- Comfort executing within defined strategies, workflows, and systems
- Strong written and verbal communication skill
Preferred
- Hands-on experience or strong exposure to HubSpot and Salesforce
- Familiarity with lead lifecycle concepts, MQL/SQL definitions, and attribution
- Exposure to Agile project management concepts or tools
- Experience supporting reporting or dashboards in a marketing or revenue environment
WuXi AppTec
WuXi AppTec is a trusted partner and contributor to the pharmaceutical and life sciences industries, providing R&D and manufacturing services that help advance healthcare innovation. With operations across Asia, Europe, and North America, we offer integrated, end-to-end services through our unique CRDMO (Contract Research, Development, and Manufacturing Organization) platform. We are privileged to work alongside nearly 6,000 partners across 30+ countries, supporting their efforts to bring breakthrough treatments to patients. Guided by our vision that every drug can be made and every disease can be treated, we are committed to advancing breakthroughs for patients—one collaboration at a time. Learn more at www.wuxiapptec.com.
Traffic Signals
Monthly Visitors
80.8K
Monthly Google Ads Budget
$16.4K
Traffic Source Mix
Search
43.5%
Direct
47.1%
Referral
7.7%
Social
0.9%
Paid
0.7%
Headcount Trend
Current headcount: ~4.2K
Marketing Team
Marketing Team Size
85 (2% of company)
Funding
Total Funding
$1.6B
Last Raise
$1.5B
Debt Financing, 10 years ago
Funding History
- Mar 2016Debt Financing • $1.5B
- Jul 2008Post IPO Equity • $63M
- Feb 2007Series C • $17.3M