Content Strategy and Execution: Own platform-specific content, calendar, and campus shoots to capture authentic ECPI stories across channels.
Platform & Community Management: Use trend data to inform decisions and manage comments and engagement in real time.
Team & Cross-Functional Collaboration: Lead the Digital Communications Specialist and partner with marketing, faculty, and departments to support brand and enrollment goals.

Job Description

Responsibilities

Oversee the daily planning, creation, publishing, and management of social content across ECPI University and affiliate channels.
Develop platform-specific content, manage the editorial calendar, coordinate shoots across campuses, and work with faculty, students, alumni, subject matter experts, departments, and campus teams to capture stories from across the ECPI University experience.
Stay current on platform trends, use performance data to guide decisions, and manage community engagement by monitoring and responding to comments.
Supervise the Digital Communications Specialist and collaborate with the broader marketing team on projects that support ECPI’s brand, mission, and enrollment goals.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field preferred
4+ years of hands-on social media management experience in a professional setting
Strong writing skills and the ability to adapt voice across platforms and audiences
Strong content creation skills, including photography, short-form video, basic editing, and social copywriting
Comfort being on camera and helping others feel comfortable participating in social content
Experience coordinating content shoots, managing calendars, and working across teams, departments, or locations
Experience building influencer, ambassador, student, alumni, or community partnerships
Comfort with analytics tools and social media management platforms
Experience with community management, including monitoring and responding to comments and reviews
Sound judgment, especially when representing a brand publicly, responding to audience engagement, and knowing when to escalate sensitive issues

Benefits

A collaborative, innovative environment where your creativity drives real impact, competitive compensation and benefits, and room to grow within a mission-driven organization.
ECPI University offers a comprehensive benefits program built to support your health, wellbeing, and work/life balance.
ECPI University is an equal opportunity employer committed to excellence and innovation.

ECPI University

According to the National Student Clearinghouse Research Center, the average time it takes for a student to earn their bachelor’s degree is 5.8 years. ECPI University students, however, do earn their degrees in less than half that time! Most of our graduates DO earn their bachelor’s degree in 2.5 years or less!At ECPI University, our supportive faculty and staff are dedicated to your success from the moment you arrive on campus. Our tradition of hands-on, student-centered education is an effective way to build skills, and our flexible, accelerated programs are designed to accommodate your schedule. From student support services to employer partnerships, ECPI University is committed to our students’ success.We have campuses throughout Virginia, North Carolina, South Carolina, Florida and Online!

Founded in 1966

Virginia Beach, Virginia, USA

3.2K employees (35 in marketing)

www.ecpi.edu/?SCLLINK