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Marketing jobs

15 marketing jobs

2 months ago

SEO & Organic Marketing Lead (Remote)

IRA Financial

Sioux Falls, SD (Remote)Full time

2 months ago

Performance Marketing Lead (Remote)

IRA Financial

Sioux Falls, SD (Remote)Full time

2 months ago

Performance Marketing Lead

IRA Financial

Sioux Falls, SD (Remote)Full time

2 months ago

Digital Advertising Lead (Remote)

IRA Financial

Sioux Falls, SD (Remote)Full time

2 months ago

Digital Advertising Lead

IRA Financial

Sioux Falls, SD (Remote)Full time

2 months ago

SEO & AI Search Specialist (Remote)

IRA Financial

Sioux Falls, SD (Remote)Full time

2 months ago

SEO & AI Search Specialist

IRA Financial

Sioux Falls, SD (Remote)Full time

2 months ago

Paid Media Lead (Remote)

IRA Financial

Sioux Falls, SD (Remote)Full time

2 months ago

Paid Media Lead

IRA Financial

Sioux Falls, SD (Remote)Full time

4 months ago

SEO & AI Search Specialist

IRA Financial

Sioux Falls, SD (On-site)Full time

4 months ago

Digital Advertising Lead

IRA Financial

Sioux Falls, SD (On-site)Full time

4 months ago

SEO & Organic Marketing Lead

IRA Financial

Pittsburgh, PA (Remote)Full time

4 months ago

SEO & Organic Marketing Lead

IRA Financial

Sioux Falls, SD (On-site)Full time

5 months ago

Paid Media Lead

IRA Financial

Sioux Falls, SD (On-site)Full time

5 months ago

Growth Marketing Lead

IRA Financial

Sioux Falls, SD (On-site)Full time

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15 jobs

SEO & Organic Marketing Lead (Remote)

IRA Financial

Sioux Falls, SD (Remote)

In-houseFull-timeSenior level8+ years exp.

2 months ago

Performance Marketing Lead (Remote)

IRA Financial

Sioux Falls, SD (Remote)

In-houseFull-timeSenior level5+ years exp.

2 months ago

Performance Marketing Lead

IRA Financial

Sioux Falls, SD (Remote)

In-houseFull-timeMid level5+ years exp.

2 months ago

Digital Advertising Lead (Remote)

IRA Financial

Sioux Falls, SD (Remote)

In-houseFull-timeSenior level5+ years exp.

2 months ago

Digital Advertising Lead

IRA Financial

Sioux Falls, SD (Remote)

In-houseFull-timeMid level5+ years exp.

2 months ago

SEO & AI Search Specialist (Remote)

IRA Financial

Sioux Falls, SD (Remote)

In-houseFull-timeSenior level8+ years exp.

2 months ago

SEO & AI Search Specialist

IRA Financial

Sioux Falls, SD (Remote)

In-houseFull-timeSenior level8+ years exp.

2 months ago

Paid Media Lead (Remote)

IRA Financial

Sioux Falls, SD (Remote)

In-houseFull-timeSenior level5+ years exp.

2 months ago

Paid Media Lead

IRA Financial

Sioux Falls, SD (Remote)

In-houseFull-timeMid level5+ years exp.

2 months ago

SEO & AI Search Specialist

IRA Financial

Sioux Falls, SD (On-site)

In-houseFull-timeSenior level8+ years exp.

4 months ago

Digital Advertising Lead

IRA Financial

Sioux Falls, SD (On-site)

In-houseFull-timeSenior level5+ years exp.

4 months ago

SEO & Organic Marketing Lead

IRA Financial

Pittsburgh, PA (Remote)

In-houseFull-timeSenior level8+ years exp.

4 months ago

SEO & Organic Marketing Lead

IRA Financial

Sioux Falls, SD (On-site)

In-houseFull-timeSenior level8+ years exp.

4 months ago

Paid Media Lead

IRA Financial

Sioux Falls, SD (On-site)

$84K/yr - $110K/yr (Est.)In-houseFull-timeSenior level5+ years exp.

5 months ago

Growth Marketing Lead

IRA Financial

Sioux Falls, SD (On-site)

$85K/yr - $119K/yr (Est.)In-houseFull-timeSenior level5+ years exp.

5 months ago

IRA Financial

SEO & Organic Marketing Lead (Remote)

Sioux Falls, SD (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end SEO strategy with a focus on technical, content, and AI-enabled search to drive sustainable organic growth and conversions across the funnel.

Growth Engine: Align on-page, technical, and content SEO to maximize rankings and conversions across channels.
AI Search & Discovery: Own AEO/AIO and content optimization for featured snippets, knowledge panels, and generative results.
Content & Partnerships: Build evergreen blog roadmaps with SMEs and scale link-building and digital PR to boost authority.

Job Description

Responsibilities

Own end-to-end SEO strategy and execution across technical, on-page, content, and off-page initiatives
Lead IRA Financials’ AEO / AIO strategy to optimize content for AI-driven search, answer engines, and LLM-based discovery (e.g., featured snippets, “People Also Ask,” AI overviews, and generative search results)
Conduct keywords, topics, and intent research to identify high-impact organic growth opportunities across the funnel
Develop and own the blog and evergreen content roadmap in partnership with internal subject matter experts and content creators
Create, edit, and optimize blog content to drive rankings, engagement, and conversions
Partner with web teams to improve site structure, internal linking, page speed, Core Web Vitals, and crawlability
Own organic traffic performance, rankings, conversions, and attribution reporting
Monitor algorithm updates, search trends, and AI search evolution to proactively adjust strategy
Identify and execute link-building and digital PR opportunities to strengthen domain authority
Optimize existing content through audits, refreshes, and consolidation to maximize organic performance

Requirements

Bachelor’s degree in business, marketing, journalism, or a related field (or equivalent work experience)
8+ years of hands-on SEO experience with a proven track record of driving organic growth and conversions
Deep expertise in technical SEO, content SEO, and on-page optimization
Strong understanding of AEO / AIO and how AI-powered search and discovery platforms surface content
Experience building and executing content strategies at scale, particularly blogs and educational content
Strong analytical skills with experience using tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar
Experience in financial services, fintech, or other regulated industries strongly preferred
Ability to translate complex financial topics into clear, authoritative, and search-optimized content
Experience optimizing content for featured snippets, knowledge panels, and AI search results
Familiarity with CMS platforms (WordPress or similar)

Preferred

Experience in financial services, fintech, or other regulated industries strongly preferred

IRA Financial

2.9 Glassdoor

IRA Financial is a leading public trust company specializing in self-directed retirement solutions. With nearly $4 billion in assets under management, we empower individuals to take control of their financial futures through innovative investment options. Headquartered in Sioux Falls, SD and regulated by the South Dakota Division of Banking, we are committed to providing exceptional service and unmatched expertise to help you invest, your way.

Founded in 2010

Sioux Falls, South Dakota, USA

76 employees (9 in marketing)

irafinancial.com

45% recommend to a friend

56% CEO approval

Traffic Signals

Monthly Visitors

79K

Traffic Source Mix

35.3%

Direct

51.6%

Referral

4.7%

Social

7.2%

Paid

1.3%

Headcount Trend

Current headcount: ~77

Marketing Team

Marketing Team Size

6 (8% of company)

Median Career Experience

22 years

Median Tenure

1.9 years

People

Marketing Leadership

John M.

Chief Marketing Officer

At the company for 1 year 11 months

Daryl Gullickson

Director of Marketing

At the company for 3 years 2 months

Tony Saia

CRM Marketing Manager

At the company for 1 year 9 months

Funding

Total Funding

$2.3M

Last Raise

$2.3M

Series Unknown, 6 years ago

Funding History

Dec 2019
Venture Round • $2.3M

Recent News

IRA FINANCIAL LLC on LinkedIn: IRA Financial's founder, Adam Bergman discussed the top FIVE reasons why…

May 4, 2024 • LinkedIn

IRA FINANCIAL LLC on LinkedIn: Back to Basics: What's a Custodian?

May 4, 2024 • LinkedIn

Vita Barrio on LinkedIn: RMD rules delayed for inherited IRAs...again?

Apr 27, 2024 • LinkedIn

Responsibilities

Own end-to-end SEO strategy and execution across technical, on-page, content, and off-page initiatives
Lead IRA Financials’ AEO / AIO strategy to optimize content for AI-driven search, answer engines, and LLM-based discovery (e.g., featured snippets, “People Also Ask,” AI overviews, and generative search results)
Conduct keywords, topics, and intent research to identify high-impact organic growth opportunities across the funnel
Develop and own the blog and evergreen content roadmap in partnership with internal subject matter experts and content creators
Create, edit, and optimize blog content to drive rankings, engagement, and conversions
Partner with web teams to improve site structure, internal linking, page speed, Core Web Vitals, and crawlability
Own organic traffic performance, rankings, conversions, and attribution reporting
Monitor algorithm updates, search trends, and AI search evolution to proactively adjust strategy
Identify and execute link-building and digital PR opportunities to strengthen domain authority
Optimize existing content through audits, refreshes, and consolidation to maximize organic performance

Requirements

Bachelor’s degree in business, marketing, journalism, or a related field (or equivalent work experience)
8+ years of hands-on SEO experience with a proven track record of driving organic growth and conversions
Deep expertise in technical SEO, content SEO, and on-page optimization
Strong understanding of AEO / AIO and how AI-powered search and discovery platforms surface content
Experience building and executing content strategies at scale, particularly blogs and educational content
Strong analytical skills with experience using tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar
Experience in financial services, fintech, or other regulated industries strongly preferred
Ability to translate complex financial topics into clear, authoritative, and search-optimized content
Experience optimizing content for featured snippets, knowledge panels, and AI search results
Familiarity with CMS platforms (WordPress or similar)

Preferred

Experience in financial services, fintech, or other regulated industries strongly preferred