6 weeks ago
Manager of Communications
Crowell & Moring
District of Columbia, USA (On-site)Full time$100K/yr – $150K/yr
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Manager of Communications
District of Columbia, USA (On-site)
$100K/yr – $150K/yrManager6+ years expFull time
Posted 6 weeks ago
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Job Summary
Own integrated PR and communications for a law-firm program, coordinating media outreach, events, and executive storytelling while elevating practice and lawyer profiles through pitches, awards, internal comms, and targeted external placements.
- Media relations and outreach: plan, target lists, and newsroom engagement to raise practice visibility.
- Awards and recognition: identify opportunities and craft standout submissions with stakeholder input.
- Internal and external comms: messaging for lateral onboarding, executive briefings, and key client or firm updates.
Job Description
- Works with the Director and Senior Managers to manage the day-to-day operations of the communications program and ensure an integrated communications approach and strategy for internal and external audiences.
- Works directly with practice group leaders and business development team members to raise the profile of practices and individual lawyers. This includes: drafting media plans; creating media lists; conducting media outreach; supporting the promotion of key events; and utilizing social media to elevate the brand and connect to key stakeholders.
- Develops outreach materials, including media pitches, talking points/Q&As, recognition submissions, internal communications, and press releases for the firm, including practice leaders, client relationship partners, and members of management.
- Supports lateral on-boarding campaigns, including: consulting with new partners on messaging approach; creating the corresponding press release and other related external and internal communications; obtaining approval from practice/firm leadership; prepping laterals for media interviews; creating media contact lists; and coordinating media interviews.
- Manages the firm’s awards submission program by working with relevant attorneys and practice group management to identify award opportunities and create compelling and creative submissions.
- Assists on sensitive firm and client matters when appropriate.
- Manages requests to place byline articles in select publications, which includes identifying proper media targets and conducting media outreach accordingly.
- Oversees the tracking of key analytics to measure the effectiveness of PR and other communications efforts.
- Contributes content to the Crowell intranet to keep the firm community apprised of recent media coverage and firm/practice/lawyer recognition.
- Maintains an active knowledge of industry and practice trends to better aid the department’s efforts.
- Requires a Bachelor’s Degree in Communications, English, Marketing, or Journalism. Equivalent combination of training and experience may substitute for education.
- The position requires a minimum of six (6) years of increasingly responsibility, directly related experience during which knowledge, skills, and abilities applicable to the position were demonstrated.
- Vendor management experience (PR agencies and monitoring services) is desired.
- Demonstrated ability as an editor. Understanding of AP Style or another style guide is desired.
- Understanding of media monitoring and research tools, digital PR services, and best practices for PR-related analytics and social media promotion is desired.
- Understanding of internal communications is preferred, including executive communications.
- Experience in law firm media relations/marketing environment, PR agency and/or government is desired. Significant writing and project management experience is highly desired.
- Crowell & Moring offers a competitive compensation and comprehensive benefits package. Our benefits include healthcare, vision, dental, retirement, and all-purpose leave and progressive options such as back up childcare, wellness programs, cultural events and social activities.
Crowell & Moring
Crowell & Moring is an international law firm with operations in the United States, Europe, MENA, and Asia. Drawing on significant government, business, industry, and legal experience, the firm helps clients capitalize on opportunities and provides creative solutions to complex regulatory and policy, litigation, transactional, and intellectual property issues. The firm is consistently recognized for its commitment to pro bono service, as well as its comprehensive programs and initiatives to advance the professional and personal development of all members of the Crowell community.To view our Legal Notices, please visit https://www.crowell.com/en/legal-notices
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108.6K
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52%
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