Own marketing execution across a multi-location trading environment, turning data into action to grow attendance, engagement, and revenue while aligning with local operations and brand standards.

Marketing Planning & Cross-Market Execution: drive annual plans and coordinate activities across paid media, CRM, website, social, events, and PR.
Performance & KPI rigor: define measurement, tracking, and reporting tied to attendance, revenue, and engagement outcomes.

Job Description

Responsibilities

Lead annual marketing planning across all Traders Village locations
Develop campaigns, promotions, events, and initiatives that drive attendance, engagement, and revenue
Manage agency relationships, media planning oversight, creative approvals, and marketing accountability
Develop KPI frameworks and performance reporting tied to business outcomes
Translate marketing data into actionable business insight and operational recommendations
Oversee marketing budgets, ROI visibility, and performance analysis
Coordinate marketing activity across paid media, CRM, website, social media, events, PR, and local execution
Maintain brand standards and campaign consistency across all markets
Support customer engagement, retention, and CRM initiatives
Partner closely with General Managers to align marketing strategy with operational realities and local market opportunities

Requirements

7+ years of marketing leadership experience
Experience managing multi-channel campaigns, events, promotions, or customer engagement initiatives
Strong understanding of budgeting, KPI development, analytics, and performance reporting
Experience managing agencies, media vendors, and external partners
Ability to balance strategy, analytics, coordination, and practical execution
Strong communication and organizational leadership skills
Drop-in CRM and customer lifecycle marketing experience preferred?

Preferred

Experience operating in multi-location or operationally complex environments
CRM and customer lifecycle marketing experience preferred
Experience supporting executive-level reporting and strategic planning preferred
Experience in entertainment, hospitality, retail, attractions, tourism, fairs, festivals, live events, or other high-volume consumer-facing environments preferred
Bilingual English/Spanish communication skills preferred

Traders Village

Known nationally as America's largest weekend marketplace, the original Traders Village opened in Grand Prairie in 1973. Enjoy live music, shopping, and amusement park rides every Saturday and Sunday. Home of the Prairie Screamer roller coaster in Grand Prairie.

Founded in 1973

Grand Prairie, Texas, USA

www.tradersvillage.com

Traffic Signals

Monthly Google Ads Budget

$437

Recent News

Traders Village Fall Fun | Great Day SA

Sep 17, 2025 • kens5.com

Fall 2025 Fun At Traders Village San Antonio | Pumpkins, Mazes, Halloween Lights!

Sep 13, 2025 • sanantoniothingstodo.com

Traders Village appoints new president as it looks to the future of Texas-based family attractions

Jul 9, 2025 • Amusement Today

Responsibilities

Lead annual marketing planning across all Traders Village locations
Develop campaigns, promotions, events, and initiatives that drive attendance, engagement, and revenue
Manage agency relationships, media planning oversight, creative approvals, and marketing accountability
Develop KPI frameworks and performance reporting tied to business outcomes
Translate marketing data into actionable business insight and operational recommendations
Oversee marketing budgets, ROI visibility, and performance analysis
Coordinate marketing activity across paid media, CRM, website, social media, events, PR, and local execution
Maintain brand standards and campaign consistency across all markets
Support customer engagement, retention, and CRM initiatives
Partner closely with General Managers to align marketing strategy with operational realities and local market opportunities

Requirements

7+ years of marketing leadership experience
Experience managing multi-channel campaigns, events, promotions, or customer engagement initiatives
Strong understanding of budgeting, KPI development, analytics, and performance reporting
Experience managing agencies, media vendors, and external partners
Ability to balance strategy, analytics, coordination, and practical execution
Strong communication and organizational leadership skills
Drop-in CRM and customer lifecycle marketing experience preferred?

Preferred

Experience operating in multi-location or operationally complex environments
CRM and customer lifecycle marketing experience preferred
Experience supporting executive-level reporting and strategic planning preferred
Experience in entertainment, hospitality, retail, attractions, tourism, fairs, festivals, live events, or other high-volume consumer-facing environments preferred
Bilingual English/Spanish communication skills preferred