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Beztak logo
2 months ago

Digital Brand & Reputation Specialist

Beztak

Farmington Hills, MI (On-site)Full time

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1 jobs
Beztak logo

Digital Brand & Reputation Specialist

Beztak

Farmington Hills, MI (On-site)

In-houseFull-timeMid level3+ years exp.
2 months ago
Beztak logo
Beztak

Digital Brand & Reputation Specialist

Farmington Hills, MI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

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Job Summary

Own and optimize Beztak's reputation and local presence across property and corporate accounts, translating platform analytics into improved online visibility and brand consistency.

  • Platform governance: manage reputation tooling, listings health, and local search optimization.
  • Review strategy: solicit, monitor, and respond to reviews with brand-aligned AI-assisted workflows.

Job Description

  • Manage and optimize Beztak’s reputation management platform ecosystem
  • Utilize platform recommendations and analytics to improve online visibility and brand performance
  • Oversee review solicitation and response strategies across property and corporate accounts
  • Leverage AI-assisted tools to craft thoughtful, brand-aligned responses to customer reviews
  • Ensure listings accuracy and optimization across all digital directories and local search platforms
  • Support AEO and local search optimization initiatives
  • Partner with internal teams and external creative partners to oversee visual and branding initiatives
  • Provide quality control and creative oversight on marketing and visualization projects
  • Monitor trends, platform updates, and emerging best practices related to reputation management and digital presence
  • Operating a company vehicle or personal vehicle to perform job duties. Must be willing and able to drive for work-related purposes.
Beztak logo

Beztak

For over half a century and across the nation, Beztak has developed and managed distinguished resident, retail and commercial properties. We offer Real Estate Development, Construction, Management, Financing and Investment services to our partners and clients. Our portfolio includes over 35,000 apartments across the nation including multi-family and senior living, and over 2,000,000 SF of retail and office space.Beztak is a division of Oakland Management Corp.

Founded in 1972
Farmington, Michigan, USA
448 employees (17 in marketing)
www.beztak.com

Traffic Signals

Monthly Visitors
4.5K
Traffic Source Mix
Search
18.3%
Direct
29.7%
Referral
3.7%
Social
11%
Paid
0.9%

Headcount Trend

Current headcount: ~453

Marketing Team

Marketing Team Size
17 (4% of company)

Recent News

Beztak, Wexford’s plan to expand apartment project heads to Boca Raton council
Sep 5, 2025 • The Real Deal
Beztak Recognized as a US Best Managed Company and National Multifamily Housing Council 2025 Top 50 Managers
May 15, 2025 • GlobeNewswire
BEZTAK’S GENERAL COUNSEL, ERIK PRATER, ANNOUNCED AS A
May 9, 2025 • GlobeNewswire
BEZTAK’S GENERAL COUNSEL, ERIK PRATER, ANNOUNCED AS A WINNER FOR THE 2025 ONCON TOP 10 CORPORATE COUNSEL AWARDS
May 8, 2025 • Beztak
Inside How Beztak, Sonida Senior Living Pivoted from Third-Party to In-House Referrals
Feb 26, 2025 • Senior Housing News
Sonida, Beztak, Priority Life Care Pivot to Local Marketing, Shifting Relationships With Referral Partners
Jan 6, 2025 • Senior Housing News
Beztak Named One of the Country’s Top Apartment Firms
Apr 18, 2024 • Globe Newswire
BEZTAK AWARDED 44 KINGSLEY EXCELLENCE AWARDS, WITH ALL SEASONS BIRMINGHAM IN #1 PLACEMENT
Mar 5, 2024 • Yahoo Finance
BEZTAK AWARDED PROPERTY MANAGEMENT FIRM OF THE YEAR BY RE JOURNALS
Feb 7, 2024 • Yahoo Finance
Beztak Named One of the Country’s Largest Apartment Firms
Apr 14, 2022 • Globe Newswire