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Marketing jobs

6 marketing jobs

4 hrs ago

Senior Product Marketing Manager

Advertising Specialty Institute

Trevose, PA (Hybrid)Full time$100K/yr – $110K/yr

3 weeks ago

Brand and Events Marketing Specialist

Advertising Specialty Institute

Trevose, PA (Hybrid)Full time$56K/yr – $65K/yr

4 months ago

Marketing Data Analyst, Customer Experience

Advertising Specialty Institute

Trevose, PA (Hybrid)Full time$80K/yr – $90K/yr

5 months ago

Social Media Manager, Brand & Campaigns

Advertising Specialty Institute

Trevose, PA (Hybrid)Full time$70K/yr – $85K/yr

6 months ago

Paid Media Director

Advertising Specialty Institute

Trevose, PA (Hybrid)Full time$100K/yr – $150K/yr

6 months ago

Paid Media Director

Advertising Specialty Institute

Trevose, PA (Hybrid)Full time$100K/yr – $150K/yr

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6 jobs

Senior Product Marketing Manager

Advertising Specialty Institute

Trevose, PA (Hybrid)

$100K/yr - $110K/yrAgencyFull-timeSenior level4+ years exp.

4 hrs ago

Brand and Events Marketing Specialist

Advertising Specialty Institute

Trevose, PA (Hybrid)

$56K/yr - $65K/yrAgencyFull-timeMid level2+ years exp.

3 weeks ago

Marketing Data Analyst, Customer Experience

Advertising Specialty Institute

Trevose, PA (Hybrid)

$80K/yr - $90K/yrAgencyFull-timeMid level3+ years exp.

4 months ago

Social Media Manager, Brand & Campaigns

Advertising Specialty Institute

Trevose, PA (Hybrid)

$70K/yr - $85K/yrAgencyFull-timeMid level3+ years exp.

5 months ago

Paid Media Director

Advertising Specialty Institute

Trevose, PA (Hybrid)

$100K/yr - $150K/yrAgencyFull-timeSenior level8+ years exp.

6 months ago

Paid Media Director

Advertising Specialty Institute

Trevose, PA (Hybrid)

$100K/yr - $150K/yrAgencyFull-timeDirector/executive8+ years exp.

6 months ago

Advertising Specialty Institute

Senior Product Marketing Manager

Trevose, PA (Hybrid)

$100K/yr – $110K/yrSenior Level4+ years expFull time

Posted 4 hrs ago

Job Summary

Own the narrative and GTM execution for ASI products, shaping positioning, research-driven strategy, and cross-functional launch plans across ESP+, websites, and stores.

Define segments, personas, and value props
Lead go-to-market and launch measurement
Equip enablement teams with demos and battlecards

Job Description

Responsibilities

Develop deep product expertise across ESP+, Websites, Stores, and other ASI technology, while understanding customer workflows, needs, and use cases.
Conduct customer and market research through interviews, usage data, win/loss analysis, surveys, and cross-functional feedback to identify opportunities and inform product strategy.
Partner with Product and Engineering throughout the product lifecycle to identify customer needs, feature gaps, market opportunities, and roadmap priorities.
Define customer segments, ICPs, personas, jobs-to-be-done, positioning, messaging, value propositions, and differentiated product narratives.
Lead competitive and market intelligence efforts, developing competitive insights, battlecards, objection handling, and other tools that strengthen ASI’s market differentiation.
Own go-to-market strategy for major product launches, feature releases, and strategic initiatives, including audiences, positioning, messaging, adoption strategy, channels, and success measures.
Establish scalable launch processes and partner with Product, Sales, Marketing, Customer Success, and CX to translate GTM strategy into coordinated execution.
Measure launch performance, adoption, and customer response, using insights to improve future launches, messaging, and product strategy.
Equip Sales, Sales Enablement, and Customer Success with product knowledge and enablement tools, including demos, pitch materials, FAQs, talk tracks, competitive guidance, and launch training.
Serve as a trusted product expert and advocate for the customer, translating complex technical capabilities into clear business value for internal and external audiences.

Requirements

4+ years of product marketing experience, preferably in B2B SaaS, software platforms, marketplaces, or another technology-driven environment.
Experience partnering directly with Product Management and Engineering throughout the product development lifecycle.
Strong technical fluency and curiosity, with the ability to quickly understand complex software, workflows, integrations, APIs, data relationships, and AI-enabled capabilities.
Experience conducting customer research and translating customer, product, competitive, and market insights into product strategy.
Strong experience with ICPs, personas, jobs-to-be-done, positioning, messaging, value propositions, and competitive differentiation.
Proven experience owning GTM strategy for new products and major feature releases from discovery through launch, adoption, and measurement.
Experience creating sales and customer enablement materials, including product demonstrations, pitch narratives, battlecards, competitive materials, and launch training.
Strong analytical, written, and verbal communication skills.
Demonstrated ability to influence Product, Engineering, Sales, Marketing, Customer Success, and executive stakeholders without direct authority.
High degree of ownership, curiosity, and product intuition.

Preferred

Key Skills & Attributes: Strategic and customer-focused thinker who connects product capabilities, customer needs, and market opportunities.
Technically curious with the ability to simplify complex concepts without losing important detail.
Strong communicator, collaborator, and relationship builder.
Analytical, organized, and comfortable managing multiple priorities.
Proactive, resourceful, and solutions-oriented.
Strong ownership mindset with a focus on measurable outcomes.
Comfortable using modern AI tools to accelerate research, analysis, synthesis, and product marketing workflows.

Benefits

Medical, Dental, and Vision coverage, available on day one of employment.
Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
Free Health and Wellness programs.
Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
Day one 401(k) with company match.
Paid holidays, floating days, and paid time off (PTO).
Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.

Advertising Specialty Institute

4.3 Glassdoor

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry. ASI connects suppliers and distributors through ASI’s robust industry-leading network, which boasts over 25,000 supplier and distributor members. ASI members have access to the world's most powerful promotional product network, ESP, where three out of every four promotional product searches occur. ASI is fully committed and dedicated to providing members with cutting edge interactive tools, member support, trade shows, educational information and resources that improve business efficiency, drive traffic and win sales. What is ASI’s mission?ASI bridges suppliers and distributors by providing catalogs, information directories, newsletters, magazines, websites, databases, interactive e-commerce, and robust marketing and selling tools.What are advertising specialties?Advertising specialties, also known as promotional products, are practical, entertaining or decorative products like mugs and tee shirts often imprinted with an advertiser’s name, logo, slogan or message and given away. These products are often kept by recipients for months, offering great exposure for the advertiser’s message.Featured Products:ESP Web: Source and order every promotional product in the industry from 3,500+ suppliers with ESP Web. ESP Websites: A user-friendly e-commerce enabled website solution. Choose from 100s of designs. Requires no design experience needed. Catalogs: Give clients new ideas and ways of using promo products and stay one step ahead of competitors.Magazines: ASI offers a wide range of award-winning publications to help keep your finger on the pulse of the industry.Show Booths: Display your products in front of thousands of industry distributors at three strategically timed ASI shows.

Founded in 1950

Trevose, Pennsylvania, USA

1.8K employees (460 in marketing)

www.asicentral.com

92% recommend to a friend

95% CEO approval