4 months ago
Global Marketing Ops and Analytics Manager
VISTRA
Bogota, NJ (Hybrid)Full time
Marketing jobs
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Global Marketing Ops and Analytics Manager
Bogota, NJ (Hybrid)
Salary Not AvailableManager7+ years expFull time
Posted 4 months ago
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Job Summary
Drive marketing analytics operations and cross-channel measurement for a B2B enterprise, owning data integrity, tooling, and reporting.
- Own setup, integration, and governance of marketing analytics, tag management, and data flows across platforms.
- Must-have: 7–8 years in marketing operations/analytics in a B2B environment.
- Standout: experience with GA4/GA, GTM, and enterprise ABM attribution.
Job Description
Responsibilities
- Marketing Analytics & Measurement: - Own the setup and configuration of all marketing analytics, measurement and tag management tools (Google Analytics, Google Tag Manager). - Ensure all ad/media and CRM platforms [Hubspot & Salesforce] are properly integrated, data flows accurately between platforms for end-to-end visibility. - Build and maintain dashboards and reporting frameworks that track key marketing KPIs [across brand, ABM and/or demand gen campaigns] and E2E commercial performance [pipeline, ACV] - Data Quality & Compliance: Ensure the integrity of marketing data across systems. Collaborate with the CRM manager to audit contact/account database for duplicates or errors and ensure data hygiene.
Requirements
- Experience: 7-8 years in marketing operations, marketing analytics, or related role in a B2B environment. Experience in a global or multi-region marketing team with collaboration with sales/commercial teams is highly valued.
- Technical Skills: Strong skills in marketing analytics – able to build dashboards and work with data (advanced Excel skills required; familiarity with SQL or data warehousing, business intelligence or data visualization tools is valued.) Experience with key ad platforms (Google Ads, LinkedIn), Google Analytics (GA4) and Google Tag Manager for web and campaign tracking and measurement. Proficient with tracking integrated demand gen and ABM programs for both marketing-sourced and influenced revenue.
- Analytical Mindset: Demonstrated ability to analyze marketing metrics, attribution models, funnel analysis and campaign ROI. Experience in forecasting or modeling marketing contribution to pipeline/revenue is a plus.
- Process & Project Management: Excellent project management and organizational skills. Experience in optimizing processes, documenting workflows, and managing cross-team projects. Detail-oriented, with a continuous improvement mentality to refine how the marketing engine operates.
- Collaboration & Communication: Strong communicator who can translate data and technical details into actionable insights for stakeholders. Proven ability to work across teams (marketing, sales, ops, product) and influence without direct authority. Comfortable presenting analysis and recommendations to senior leadership.
- Education: Master’s degree in Business, Marketing, or related field. Advanced certifications in marketing operations or analytics are a plus.
Preferred
- Benefits include annual leave, medical cover, pension and hybrid/remote working depending on location.
VISTRA
3.1 Glassdoor
Our purpose is progress. Vistra is a leading provider of essential business services to help companies and private capital funds grow across the entire business and investment lifecycle. Here at Vistra, our purpose is progress. As a close ally to our clients, we exist to remove the friction that comes from the complexity of global business – to help our clients achieve progress without friction. We partner with companies and private capital managers along the corporate and private capital lifecycle. From HR to tax and from legal entity management to regulatory compliance, we quietly fix the operational and administrative frustrations that hamper business growth. With over 9,000 experts in more than 50 markets, we can accelerate progress, improve processes, and reduce risk, wherever your ambition takes you.
Founded in 2009
Singapore, SGP
6.2K employees (90 in marketing)
46% recommend to a friend
70% CEO approval
Traffic Signals
Monthly Visitors
206.6K
Monthly Google Ads Budget
$76.7K
Traffic Source Mix
Search
37.6%
Direct
51.1%
Referral
7.9%
Social
1.8%
Paid
1.4%
Headcount Trend
Current headcount: ~6.2K
Marketing Team
Marketing Team Size
59 (1% of company)
Funding
Last Raise
Series Unknown, 22 years ago
Funding History
- Jan 2004Series Unknown