4 months ago
Vice President - Brand, Creative & Content
Manhattan Associates
Atlanta, GA (On-site)Full time
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Vice President - Brand, Creative & Content
Atlanta, GA (On-site)
Salary Not AvailableSenior Level15+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive global brand, creative, and content leadership to translate complex enterprise solutions into a coherent, AI-forward narrative.
- Own brand strategy, governance, and content architecture across campaigns, web, and executives.
- Partner with Product, go-to-market, and executive leadership to align company story, category point of view, and product/solution narratives.
- Define a creative vision that translates into high-quality outputs across campaigns, launches, web, events, and executive storytelling.
Job Description
Drive global brand, creative, and content leadership to translate complex enterprise solutions into a coherent, AI-forward narrative.
- Own brand strategy, governance, and content architecture across campaigns, web, and executives.
- Partner with Product, go-to-market, and executive leadership to align company story, category point of view, and product/solution narratives.
- Define a creative vision that translates into high-quality outputs across campaigns, launches, web, events, and executive storytelling.
- Build and run a modern creative operating system, including briefs, reviews, production workflows, creative standards, resourcing models, and agency partnerships.
- Raise craft across design, copy, video, and experiences while improving speed, reuse, and consistency in creative output.
- Own content strategy and editorial direction across a multi-format portfolio, including thought leadership, web and product storytelling, customer proof, video, social, experiential, and executive content.
- Build a content engine that balances brand-building with performance outcomes and scales through modular storytelling and intelligent reuse.
- Ensure content is tailored by audience (e.g., supply chain, retail, IT, operations, executive) while maintaining a single, coherent brand voice.
- Evolve storytelling and content structure for AI-forward discovery, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), so the company narrative is accurately represented and discoverable across AI assistants and generative search experiences.
Manhattan Associates
For more than 35 years we have earned a reputation for building technology solutions that solve the most complex business problems in supply chain, inventory and retail.
Traffic Signals
Monthly Visitors
1.5M
Monthly Google Ads Budget
$314.6K
Traffic Source Mix
Search
15.9%
Direct
70.9%
Referral
11.6%
Social
0.8%
Paid
0.6%
Headcount Trend
Current headcount: ~4.2K
Marketing Team
Marketing Team Size
49 (1% of company)
Marketing Roles Posted (Last 30 Days)
2
