Owns and evolves the MarTech stack, lead lifecycle and attribution programs, and scalable processes across HubSpot, Marketo, and Salesforce to fuel ABM and demand generation.

Oversees end-to-end marketing automation, governance, and program architecture
Drives lifecycle definitions, scoring, enrichment, and reporting for marketing and sales alignment

Job Description

Responsibilities

Own the end-to-end marketing automation ecosystem across HubSpot and Marketo, including program architecture, workflow design, governance, release management, and operational best practices.
Define and maintain the MarTech roadmap for top-of-funnel and ABM operations, including evaluation, prioritization, implementation support, adoption planning, and ROI measurement for platforms such as Salesforce integrations, ZoomInfo, LeanData, 6sense, Demandbase, and related tools.
Establish and govern campaign measurement standards, including campaign hierarchy, UTM governance, naming conventions, source tracking, program templates, and reporting definitions that enable consistent analysis across channels.
Own marketing attribution strategy and reporting, including attribution model design, campaign influence logic, funnel definitions, source-of-truth documentation, executive dashboards, and insight generation across lead, account, pipeline, and revenue performance.
Architect and optimize lead lifecycle processes across inquiry, qualification, nurturing, MQL, SAL, opportunity creation, and account engagement, ensuring definitions, stage progression, and service-level expectations are operationally sound and measurable.
Design, implement, and continuously refine lead scoring, enrichment, normalization, deduplication, and routing logic, with the majority of workflow orchestration living in the marketing automation platform and coordinated appropriately with Salesforce and LeanData where needed.
Build and maintain high-quality reporting for campaign, funnel, and ABM performance; translate data into practical recommendations that improve targeting, conversion rates, speed-to-lead, program mix, and investment decisions.
Develop practical AI-enabled workflows that improve marketing operations efficiency and quality, such as campaign QA, segmentation support, reporting narratives, anomaly detection, tagging/classification, enrichment support, and workflow optimization.
Partner closely with marketing, sales, sales operations, and revenue operations stakeholders to gather requirements, align processes, document standards, and implement scalable operating models that support growth.
Own marketing data quality and governance within HubSpot and Marketo, including field standards, lifecycle integrity, list strategy, consent and suppression logic, audit routines, and compliance with applicable privacy and email regulations.

Requirements

6+ years of progressive experience in marketing operations, revenue operations, or demand generation operations within a B2B environment.
Advanced, hands-on expertise administering both HubSpot and Marketo in a complex demand generation environment.
Strong working knowledge of Salesforce architecture and integration patterns, including object relationships, campaign structure, sync behavior, field mapping, and downstream reporting implications.
Demonstrated ownership of marketing campaign reporting, attribution, influence modeling, funnel analytics, and executive-facing dashboarding.
Deep experience designing and managing lead lifecycle frameworks, lead scoring, data enrichment, segmentation, routing, and SLA-based handoff processes.
Experience with key ecosystem tools such as ZoomInfo, LeanData, and 6sense, Demandbase, or other ABM platforms.
Strong analytical ability, including comfort working with large datasets, diagnosing process issues, and turning findings into system or process changes.
Ability to work independently, prioritize across competing requests, and bring a clear vision for how the role, systems, and roadmap should evolve over time.
Strong written and verbal communication skills, with the ability to translate business requirements into technical workflows and explain technical tradeoffs to non-technical stakeholders.
Practical experience applying AI to operational use cases in marketing, with an emphasis on quality, guardrails, efficiency, and measurable business value.

Preferred

Experience supporting enterprise B2B sales motions, multi-segment GTM strategies, or account-based marketing programs.
Experience building or governing reporting in business intelligence tools such as Tableau, Power BI, or Looker Studio.
Knowledge of webhooks, APIs, middleware, or advanced integration troubleshooting within a GTM systems environment.
Strong understanding of data privacy, consent management, and email compliance requirements such as GDPR and CAN-SPAM.
SQL, spreadsheet modeling, or advanced data visualization skills.

Penn Foster Group

At Penn Foster Group, we are transforming online learning to help learners by bringing together Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable learners to achieve long-term success in the workplaces of the future. Our history dates back to 1890 when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs. Today, with the partners who use our education and training programs, we continue that mission of providing accessible training and education for in-demand skills and are building a workforce that’s prepared for the future job market.

Scranton, Pennsylvania, USA

1.1K employees (64 in marketing)

partners.pennfoster.edu?utm_source=LinkedIn&utm_medium=organicsocial

Traffic Signals

Monthly Visitors

2.5M

Monthly Google Ads Budget

$292.4K

Traffic Source Mix

28.1%

Direct

45.2%

Referral

25%

Social

0.9%

Paid

0.7%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size

45 (4% of company)

Median Career Experience

16 years

Median Tenure

14.4 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Sara Dellecave

Senior Director, Consumer Marketing

At the company for 14 years 5 months

Funding

Last Raise

Private Equity, 5 years ago

Funding History

Feb 2021
Private Equity

Marketing jobs

Marketing Operations Manager

Product Marketing Manager

Public Relations Coordinator

Senior Paid Media Specialist

Product Marketing Manager

Sr. Content Marketing Manager

Manager, Brand Strategy

All marketing roles in the US

All marketing roles in the US

Marketing Operations Manager

Product Marketing Manager

Public Relations Coordinator

Senior Paid Media Specialist

Product Marketing Manager

Sr. Content Marketing Manager

Manager, Brand Strategy

Marketing Operations Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Penn Foster Group

Traffic Signals

Headcount Trend

Marketing Team

People

Marketing Leadership

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

Marketing Operations Manager

Product Marketing Manager

Public Relations Coordinator

Senior Paid Media Specialist

Product Marketing Manager

Sr. Content Marketing Manager

Manager, Brand Strategy

Marketing Operations Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Penn Foster Group

Traffic Signals

Headcount Trend

Marketing Team

People

Marketing Leadership

Funding

Funding History

Recent News