4 weeks ago
Paid Media Specialist (Contractor)
LTK
USA (Remote)Full time
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Paid Media Specialist (Contractor)
USA (Remote)
Salary Not AvailableMid Level3+ years expFull time
Posted 4 weeks ago
Job Summary
Own the end-to-end paid social campaigns to boost creators across Instagram and TikTok, from strategy and setup through reporting, while coordinating operations, monitoring KPIs, and optimizing growth.
- Campaign strategy and execution
- KPI monitoring and optimization
Job Description
Responsibilities
- Develop, strategize, and execute creator boosting campaigns against targeted audiences from ideation to post campaign analysis
- Facilitate teams campaign operations and workflow deadlines, deliverables and processes to ensure successful and on-time campaign execution
- Support the Marketing team by monitoring KPIs (such as website traffic, top-of-funnel conversions, ads performance, and revenue) and informing on findings
- Perform analysis of key business metrics to evaluate success and growth opportunities
- Coordinate boosting efforts with Campaign Operations team
- The Paid Media Specialist will be responsible for assisting in the execution of boosting Creator posts on Instagram and TikTok, from start to finish, including but not limited to campaign set-up, targeting parameters, implementation of UTM tracking, reporting on campaign performance, etc, for brands in verticals such as Fashion, Beauty, Big-Box retailers, retail media networks, etc.
Requirements
- 3+ years of experience with paid social media, for DTC/B2C brands. Hands on keyboard, implementation, and execution of campaigns is a must.
- Bachelor's Degree in Business, Marketing or Communications
- Base knowledge of UTM parameters
- 3+ years of digital media experience, specifically paid social, including but not limited to META, and TIKTOK
- Ability to multitask, prioritize and collaborate to meet deadlines in a dynamic fast-paced environment
- Dedication to fierce prioritization and operational excellence
- Adaptability to a dynamic, fast-moving environment
- A growth mindset and openness to feedback
Benefits
- Remote-first, productivity-first environment
- Competitive compensation and benefits package to meet the needs of you and your family
- 401(k) with LTK company matching
- Medical Insurance, Vision Insurance, Dental Insurance
- Paid Maternity Leave and Paid Paternity Leave
- Summer Fridays and Flexible PTO
LTK
5.0 Glassdoor
LTK is the social community for trusted recommendations across everything you’re into. On LTK, real people share what they love, helping others discover what to wear, try, cook, watch, and buy next. Since launching in 2011, LTK has turned creator influence into a global economy built on trust.Creators and friends share real experiences that help 40 million monthly users make confident decisions through voices they trust. Nearly 40% of Gen Z and Millennial women in the U.S. use LTK to discover and find inspiration.LTK empowers creators to own, nurture, and grow direct relationships with their audiences through their LTK Profiles, building lasting businesses on their terms. The platform delivers best-in-class tools for content creation, performance analytics, and community engagement.For brands, LTK is the leading creator marketing platform, powering $6 billion in annual retail sales and connecting over 7,000 retailers with a global network of 350,000 creators. The all-in-one LTK Brand Platform enables marketers to discover, manage, gift, and measure their creator marketing, and now, through Brand Profiles, to tell their story directly inside the LTK app with the creators who are trusted by millions.LTK’s mission to empower creator success has led to over $3B invested in creators and helped nearly 400 women become self-made millionaires. Whether you want to share your taste, grow your influence, or scale your brand, LTK is built on trust with real people, real recommendations, and real connection.
Founded in 2011
Dallas, Texas, USA
962 employees (345 in marketing)
0% recommend to a friend
Marketing Team
Marketing Team Size
306 (32% of company)
Median Career Experience
5 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$315M
Last Raise
$300M
Series Unknown, 4 years ago
Funding History
- Nov 2021Series Unknown • $300M
- Jun 2015Series A • $15M
- Apr 2012Angel
Traffic Signals
Monthly Visitors
15.7M
Monthly Google Ads Budget
$2.5K
Traffic Source Mix
Search
15%
Direct
59.9%
Referral
6.2%
Social
18.5%
Paid
0.3%
Headcount Trend
Current headcount: ~960
Recent News
Links
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