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Marketing jobs

11 marketing jobs

10 days ago

Senior Director, Brand Strategy & Creative Studio

BABYLIST

USA (Remote)$213K/yr – $284K/yr

11 days ago

Senior Director, Brand Strategy & Creative Studio

Babylist

USA (Remote)Full time$213K/yr – $284K/yr

13 days ago

Senior Director, Content, Social, Creator Marketing

BABYLIST

USA (Remote)$213K/yr – $284K/yr

2 weeks ago

Senior Director, Content, Social and Creator Marketing

Babylist

USA (Remote)Full time$213K/yr – $284K/yr

2 weeks ago

Senior Director, Content, Social, Creator Marketing

Babylist

USA (Remote)Full time$213K/yr – $284K/yr

2 weeks ago

PR and Communications Manager

BABYLIST

USA (Unknown)$121K/yr – $162K/yr

2 weeks ago

PR and Communications Manager

Babylist

USA (Remote)Full time$121K/yr – $162K/yr

7 weeks ago

Senior Social Media Manager

Babylist

New York City, NY (Remote)Full time$160K/yr – $192K/yr

7 weeks ago

Senior Social Media Manager

Babylist

New York City, NY (Hybrid)Full time$160K/yr – $192K/yr

2 months ago

Editor, Branded Content

Babylist

USA (Remote)Full time$120K/yr – $144K/yr

6 months ago

Director, Experiential & Showroom Expansion (NYC)

Babylist

New York, USA (Hybrid)Full time$188K/yr – $235K/yr

All marketing roles in the US

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11 jobs

Senior Director, Brand Strategy & Creative Studio

BABYLIST

USA (Remote)

$213K/yr - $284K/yrIn-houseSenior level

10 days ago

Senior Director, Brand Strategy & Creative Studio

Babylist

USA (Remote)

$213K/yr - $284K/yrIn-houseFull-timeSenior level

11 days ago

Senior Director, Content, Social, Creator Marketing

BABYLIST

USA (Remote)

$213K/yr - $284K/yrIn-houseSenior level

13 days ago

Senior Director, Content, Social and Creator Marketing

Babylist

USA (Remote)

$213K/yr - $284K/yrIn-houseFull-timeSenior level

2 weeks ago

Senior Director, Content, Social, Creator Marketing

Babylist

USA (Remote)

$213K/yr - $284K/yrIn-houseFull-timeSenior level

2 weeks ago

PR and Communications Manager

BABYLIST

USA (Unknown)

$121K/yr - $162K/yrIn-houseSenior level8+ years exp.

2 weeks ago

PR and Communications Manager

Babylist

USA (Remote)

$121K/yr - $162K/yrIn-houseFull-timeSenior level8+ years exp.

2 weeks ago

Senior Social Media Manager

Babylist

New York City, NY (Remote)

$160K/yr - $192K/yrIn-houseFull-timeSenior level8+ years exp.

7 weeks ago

Senior Social Media Manager

Babylist

New York City, NY (Hybrid)

$160K/yr - $192K/yrIn-houseFull-timeSenior level8+ years exp.

7 weeks ago

Editor, Branded Content

Babylist

USA (Remote)

$120K/yr - $144K/yrIn-houseFull-timeMid level4+ years exp.

2 months ago

Director, Experiential & Showroom Expansion (NYC)

Babylist

New York, USA (Hybrid)

$188K/yr - $235K/yrIn-houseFull-timeDirector/executive12+ years exp.

6 months ago

BABYLIST

Senior Director, Brand Strategy & Creative Studio

USA (Remote)

$213K/yr – $284K/yrSenior Level

Posted 10 days ago

Job Summary

Own Babylist’s brand system and long-term architecture, lead the creative studio and campaigns, and partner across product, partnerships, and governance to ship high-impact brand work at pace.

Own brand positioning and visual identity system
Lead creative production and partnership marketing

Job Description

Responsibilities

What the Role Is Babylist's brand carries the emotional weight of one of the biggest transitions in a person's life and this role will lead the system that protects and builds trust with our audience. This is a new role, reporting directly to the CMO, that gives Babylist's brand an architecture for the future as we continue to expand the role we play in our customer’s lives. This role will lead positioning, visual identity, and creative output, and builds the system that lets marketers, designers and others ship on-brand without waiting on a gatekeeper. You'll lead the creative studio, campaign concepting, video center of excellence and run Partnership Marketing to support our sales team and the commercial side of brand partnerships.
How You Will Make An Impact Own Babylist's brand positioning, visual identity system, and long-term brand architecture — the point of view every other function borrows from. Lead the creative studio: design across brand, campaign, digital, and photography direction; brand film and high-production video. Partner with the Product Design team who is key partner and drives how the visual design system is utilized across our most important customer surfaces including the app and our .com experience. Own campaign concepting for Babylist's biggest brand moments, from idea to execution across every channel. Partner with your peer and their team on the Content Team that will create and execute owned social, editorial, influencer and community as well as with the head of Corporate Communications & Experiential (which oversees our showrooms in NY & LA) Define the handshake between creative studio and content teams alongside the Sr. Director, Content, Social & Creator Marketing and do not just follow one that's handed to you. Partner with engineering to turn the brand book into a living , AI-accessible system or a brand brain that lets marketers and product designers across the company check their own work against the standard and ship without a manual approval queue. And ensure there is an approach to maintaining the brain and feeding it learnings. Lead Partnership Marketing: brand partner co-marketing, retail activations, and branded content sponsorships, with a director reporting directly to you.

Requirements

You've built and scaled a brand system, not just a brand look. You know the difference between a style guide that sits in a drive and one people actually are able to use. You have excellent taste and appreciate the role that the brand system plays in winning with our customers and differentiating our brand in the marketplace.
You think in campaigns, not just assets. You understand who we want to win with and can deliver the big idea that anchors a major brand moment and carry it across channels without losing the thread. You think in terms of tentpole moments and have experience in defining a cultural calendar that puts brands into culture.
You lead creative production directly including photography, brand film, high-production video and know how to get expensive-feeling work out of a lean team. You will invest in building partnerships with external partners that become trusted collaborators in how we build content that tells our story.
You build systems, not gates. You'd rather turn the brand book into something AI-enabled and self-serve than personally approve every asset that ships, and you know how to build the guardrails that make that safe. We need to increase capacity and ship at pace while protecting our very trusted human voice and expertise. This will require someone who is a partner across marketing, product designand the company. You have a track record of collaborating with other teams, bringing curiosity to conversations with product and marketing teams and take a consultative approach.
You've run a partner or co-marketing program including retail activations, brand partnerships, sponsored content and know how to protect brand integrity while making commercial partners feel the work is genuinely good. You can support reporting results and bring the gravitas to executive meetings with partners that will inspire deeper partnerships.
You naturally reach for AI in your work. At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next.

Benefits

Benefits Company-paid medical, dental, and vision insurance Retirement savings plan with company matching and flexible spending accounts Generous paid parental leave and PTO Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed Remote work stipend to set up your office Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

BABYLIST

4.0 Glassdoor

Babylist is the leading digital destination for growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn more about Babylist’s registry options, editorial content and more, visit www.babylist.comYou can also see a list of open positions at www.babylist.com/jobs.

Founded in 2011

Emeryville, California, USA

1.1K employees (96 in marketing)

www.babylist.com

72% recommend to a friend

84% CEO approval

Salaries

Posted range

$213K/yr – $284K/yr

Taken straight from the job posting.

See all BABYLIST salaries

Marketing Team

Marketing Team Size

71 (7% of company)

Median Career Experience

14 years

Median Tenure

3.3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Molly Goodson

VP, Brand & Media

At the company for 3 years 4 months

Ashley Malone

VP of Growth Marketing

At the company for 4 years 4 months

Crystal Babich

Associate Director, Performance Marketing

At the company for 8 years 9 months

Aimee Bidlack

Director Brand Marketing, PR + Social

At the company for 2 years 6 months

Funding

Total Funding

$40.7M

Last Raise

$4.5M

Series C, 4 years ago

Funding History

Feb 2025
Seed Round • $4.5M
Nov 2021
Series C • $40M
Feb 2018
Venture Round

Traffic Signals

Monthly Visitors

11.5M

Monthly Google Ads Budget

$185.2K

Traffic Source Mix

21.2%

Direct

71.4%

Referral

4.6%

Social

1.8%

Paid

0.7%

Headcount Trend

Current headcount: ~1.1K

Recent News

PlantBaby: Seed Funding Raised At $20 Million Valuation

Feb 6, 2025 • Pulse 2.0

PlantBaby Closes Seed Financing Round

Feb 5, 2025 • citybiz

PlantBaby Closes Seed Financing Round

Feb 4, 2025 • FinSMEs

Links

www.babylist.com

X (Twitter)

Crunchbase

Responsibilities

What the Role Is Babylist's brand carries the emotional weight of one of the biggest transitions in a person's life and this role will lead the system that protects and builds trust with our audience. This is a new role, reporting directly to the CMO, that gives Babylist's brand an architecture for the future as we continue to expand the role we play in our customer’s lives. This role will lead positioning, visual identity, and creative output, and builds the system that lets marketers, designers and others ship on-brand without waiting on a gatekeeper. You'll lead the creative studio, campaign concepting, video center of excellence and run Partnership Marketing to support our sales team and the commercial side of brand partnerships.
How You Will Make An Impact Own Babylist's brand positioning, visual identity system, and long-term brand architecture — the point of view every other function borrows from. Lead the creative studio: design across brand, campaign, digital, and photography direction; brand film and high-production video. Partner with the Product Design team who is key partner and drives how the visual design system is utilized across our most important customer surfaces including the app and our .com experience. Own campaign concepting for Babylist's biggest brand moments, from idea to execution across every channel. Partner with your peer and their team on the Content Team that will create and execute owned social, editorial, influencer and community as well as with the head of Corporate Communications & Experiential (which oversees our showrooms in NY & LA) Define the handshake between creative studio and content teams alongside the Sr. Director, Content, Social & Creator Marketing and do not just follow one that's handed to you. Partner with engineering to turn the brand book into a living , AI-accessible system or a brand brain that lets marketers and product designers across the company check their own work against the standard and ship without a manual approval queue. And ensure there is an approach to maintaining the brain and feeding it learnings. Lead Partnership Marketing: brand partner co-marketing, retail activations, and branded content sponsorships, with a director reporting directly to you.

Requirements

You've built and scaled a brand system, not just a brand look. You know the difference between a style guide that sits in a drive and one people actually are able to use. You have excellent taste and appreciate the role that the brand system plays in winning with our customers and differentiating our brand in the marketplace.
You think in campaigns, not just assets. You understand who we want to win with and can deliver the big idea that anchors a major brand moment and carry it across channels without losing the thread. You think in terms of tentpole moments and have experience in defining a cultural calendar that puts brands into culture.
You lead creative production directly including photography, brand film, high-production video and know how to get expensive-feeling work out of a lean team. You will invest in building partnerships with external partners that become trusted collaborators in how we build content that tells our story.
You build systems, not gates. You'd rather turn the brand book into something AI-enabled and self-serve than personally approve every asset that ships, and you know how to build the guardrails that make that safe. We need to increase capacity and ship at pace while protecting our very trusted human voice and expertise. This will require someone who is a partner across marketing, product designand the company. You have a track record of collaborating with other teams, bringing curiosity to conversations with product and marketing teams and take a consultative approach.
You've run a partner or co-marketing program including retail activations, brand partnerships, sponsored content and know how to protect brand integrity while making commercial partners feel the work is genuinely good. You can support reporting results and bring the gravitas to executive meetings with partners that will inspire deeper partnerships.
You naturally reach for AI in your work. At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next.

Benefits

Benefits Company-paid medical, dental, and vision insurance Retirement savings plan with company matching and flexible spending accounts Generous paid parental leave and PTO Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed Remote work stipend to set up your office Perks for physical, mental, and emotional health, parenting, childcare, and financial planning