Own the earned media program, shaping PMI’s external narrative across executives, campaigns, and thought leadership while guiding agency partnerships and stakeholder alignment to reach new audiences.

Own the strategy and execution of proactive earned media with clear story angles for B2B and consumer audiences.
Shape and govern external narratives across media moments, executive platforms, and thought leadership to boost discoverability.
Partner with PR, Marketing, and agencies to identify opportunities, prepare spokespeople, and optimize coverage using performance insights.

Job Description

Responsibilities

Lead earned media strategy and agency partnership responsibilities, collaborating with PR agency to identify story opportunities and develop timely, compelling pitch angles for B2B and consumer audiences.
Maximize PR agency performance by sharpening briefs, challenging thinking, and ensuring proactive, high-quality execution against PMI’s strategic communications goals.
Partner with PR agency and internal stakeholders on developing strategy and positioning for global media house moments.
Partner with the broader Marketing organization to source appropriate community or executive spokespeople; vet, prepare, and align them for earned media pitching and engagements.
Use media intelligence and performance insights to identify narrative opportunities and gaps, and to refine story angles and pitching strategy.
Shape earned media strategies that strengthen PMI’s discoverability and influence in search and AI-driven answer environments.
Independently or collaboratively identify and execute strategic earned opportunities for PMI executives or community spokespeople to reach new audiences.
Partner with PR agency and relevant internal teams to evaluate, secure, and execute selective sponsored opportunities that advance PMI’s narratives and reputational goals.
Assess external opportunities for narrative fit, audience value, and reputational considerations; recommend go/no-go decisions and execute approved engagements end-to-end.
Identify and shape thought leadership platforms that reinforce priority narratives and differentiate PMI’s point of view.

Requirements

Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, or related field (or equivalent experience).
8-10+ years of experience in corporate communications, PR, or earned media–focused roles.
Demonstrated experience partnering with and managing PR agencies to drive earned media outcomes.
Proven track record of developing and executing proactive earned media or external engagement strategies tied to corporate narratives.
Experience operating with senior-level autonomy and judgment in complex, matrixed organizations.
Strong earned media instincts with the ability to translate narrative strategy into executable story angles.
Excellent written and verbal communication skills; able to distill complex topics into clear, compelling messages.
High judgment and discretion; comfortable operating in reputationally sensitive areas.
Strong stakeholder management and cross-functional collaboration skills.
Highly organized, self-directed operator with strong prioritization and follow-through.

Benefits

an excellent total package, with compensation and benefits based upon your geographic location.
skill development opportunities, to help you grow now and into the future.
access to a global network, to enrich your professional experience.
flexible options to help balance work time and your time
award and bonus opportunities.

Project Management Institute

3.8 Glassdoor

We’re Project Management Institute. You can call us PMI. We’re the world’s leading professional organization for project, program, and portfolio management.We support current project professionals, aspiring project professionals, and anyone with projects to tackle. Many know us for the PMP® certification, but there's so much more to explore. Since 1969, we’ve been providing top-notch knowledge, resources, and networking opportunities. Connect with our incredible global community and see how PMI can light your path to project success. Join us as we elevate our world—one project at a time.

Founded in 1969

Newtown Square, Pennsylvania, USA

5.8K employees (449 in marketing)

www.pmi.org

64% recommend to a friend

66% CEO approval

Traffic Signals

Monthly Visitors

3.8M

Monthly Google Ads Budget

$178.7K

Traffic Source Mix

42%

Direct

50%

Referral

5.9%

Social

Paid

0.9%

Headcount Trend

Current headcount: ~5.8K

Marketing Team

Marketing Team Size

349 (6% of company)

Median Career Experience

13 years

Median Tenure

3.8 years

People

Marketing Leadership

Menaka Gopinath

Chief Marketing Officer

At the company for 3 years 2 months

Emily Bavaro, PMP

VP, Marketing Operations and Activation

At the company for 2 years 3 months

JoAnn Boehm

PMI Buffalo, NY Chapter - VP, Marketing

At the company for 22 years 1 month

Massey Akbarzada, CBAP, PMP, PSM, PSPO

VP of Marketing

At the company for 3 years 5 months

Funding

Last Raise

$1.2M

Seed, 8 years ago

Funding History

Mar 2018
Seed • $1.2M
Jan 2017
Seed • $2.4M
Jun 2016
Seed • $440K

Recent News

PMI targets tech professionals with project management skills

Nov 20, 2025 • MSN

Certification Holders Build Career Momentum and Experience Earning Advantage, PMI Survey Finds

Nov 13, 2025 • Business Wire

Project Management Institute and TIME Studios Present The Solutionaries - Three Visionaries Harnessing Project Management to Fight Climate Change

Oct 8, 2025 • Business Wire

Responsibilities

Lead earned media strategy and agency partnership responsibilities, collaborating with PR agency to identify story opportunities and develop timely, compelling pitch angles for B2B and consumer audiences.
Maximize PR agency performance by sharpening briefs, challenging thinking, and ensuring proactive, high-quality execution against PMI’s strategic communications goals.
Partner with PR agency and internal stakeholders on developing strategy and positioning for global media house moments.
Partner with the broader Marketing organization to source appropriate community or executive spokespeople; vet, prepare, and align them for earned media pitching and engagements.
Use media intelligence and performance insights to identify narrative opportunities and gaps, and to refine story angles and pitching strategy.
Shape earned media strategies that strengthen PMI’s discoverability and influence in search and AI-driven answer environments.
Independently or collaboratively identify and execute strategic earned opportunities for PMI executives or community spokespeople to reach new audiences.
Partner with PR agency and relevant internal teams to evaluate, secure, and execute selective sponsored opportunities that advance PMI’s narratives and reputational goals.
Assess external opportunities for narrative fit, audience value, and reputational considerations; recommend go/no-go decisions and execute approved engagements end-to-end.
Identify and shape thought leadership platforms that reinforce priority narratives and differentiate PMI’s point of view.

Requirements

Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, or related field (or equivalent experience).
8-10+ years of experience in corporate communications, PR, or earned media–focused roles.
Demonstrated experience partnering with and managing PR agencies to drive earned media outcomes.
Proven track record of developing and executing proactive earned media or external engagement strategies tied to corporate narratives.
Experience operating with senior-level autonomy and judgment in complex, matrixed organizations.
Strong earned media instincts with the ability to translate narrative strategy into executable story angles.
Excellent written and verbal communication skills; able to distill complex topics into clear, compelling messages.
High judgment and discretion; comfortable operating in reputationally sensitive areas.
Strong stakeholder management and cross-functional collaboration skills.
Highly organized, self-directed operator with strong prioritization and follow-through.

Benefits

an excellent total package, with compensation and benefits based upon your geographic location.
skill development opportunities, to help you grow now and into the future.
access to a global network, to enrich your professional experience.
flexible options to help balance work time and your time
award and bonus opportunities.