3 months ago
Director of Strategic Marketing & Communications
Trinity Valley School
Fort Worth, TX (On-site)Full time
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Director of Strategic Marketing & Communications
Fort Worth, TX (On-site)
Salary Not AvailableSenior Level7+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Own and elevate the school’s brand and digital ecosystem to attract families, learners, and supporters, translating narrative into integrated, data-driven campaigns across website, social, publications, and partnerships.
- Brand stewardship across channels and touchpoints that reflect the mission.
- Digital presence and measurement through KPIs, content optimization, and partnerships to drive enrollment.
- Story-driven campaigns and nurture sequences that move families from awareness to inquiry to enrollment.
Job Description
Responsibilities
- Steward the brand.
- Manage our visual identity, editorial voice, and the narrative framework that connects prospective families, current students and parents, alumni, and donors to our story.
- Develop messaging that's authentic, differentiated, and deeply rooted in our commitment to fine scholarship, wide constructive interests, intelligent citizenship, and spiritual and moral development.
- Make sure that every touchpoint — from our website to our social channels to the materials families receive — reflect(s) who we are at our best.
- Drive enrollment through strategic partnerships.
- Work hand-in-hand with our Director of Enrollment Management to move families from awareness to inquiry to enrollment.
- Design campaigns that are targeted, measurable, and resonate deeply with prospective families.
- Dive into tools like Niche.com, leverage CRM data, and build nurture sequences that meet families where they are.
- Create viewbooks, digital presentations, web content, and more that doesn't just inform, but inspires.
- Build a vibrant digital presence.
- Lead the strategy for our digital ecosystem, ensuring our content is current, compelling, and optimized for discovery.
- Establish KPIs, track performance, and use data to guide decisions to demonstrate that we’re not just keeping up, but leading the way.
- Tell stories that matter.
- Identify and produce the stories that showcase student achievement, faculty distinction, and institutional impact.
- Oversee school publications, manage our content calendar, and direct photographers, videographers, and creative vendors to build a library of assets that brings our mission to life in authentic and accessible ways.
- Be the School’s voice in critical moments.
- Manage timely, accurate, and appropriately-toned communications to our community, build relationships with local and regional press and develop crisis communication protocols.
- In difficult moments, help TVS show up with integrity and confidence.
- Build and lead a team.
- Inherit a capable foundation and help determine how to grow it; advise the Chief Advancement Officer about team structure, make the case for new resources and build a culture of creativity, collaboration and high standards; manage additional direct reports and mentor emerging talent.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- 7+ years of progressive experience in marketing and communications, with demonstrated leadership responsibility
- Proven track record of developing and executing integrated, data-driven marketing strategies
- Demonstrated experience developing, managing, and evolving a cohesive brand identity across channels and audiences
- Strong written and verbal communication skills with the ability to adapt across audiences and formats
- Experience navigating sensitive communications and reputational situations with sound judgment, discretion, and a clear, consistent voice
- Proficiency with digital marketing platforms, CMS/website management, email marketing tools, and analytics (Google Analytics or equivalent)
- Fluency in social media strategy and platform management, including content planning, community engagement, and performance analysis
- Experience managing staff, vendors, and budgets
Preferred
- Experience in an independent school, higher education, or mission-driven nonprofit environment
- Familiarity with enrollment marketing, CRM systems (e.g., Finalsite, Blackbaud, FACTS), and funnel-based campaign strategy
- Experience with paid digital advertising (Meta, Google Ads) and SEO/SEM strategy
- Graphic design proficiency (Adobe Creative Suite or equivalent)
- Video production experience or ability to direct video projects
Benefits
- A comprehensive benefits package
- health coverage
- immediate vesting in a 403(b) retirement plan with employer matching
- Employee Assistance Program
- commitment to supporting your ongoing professional growth in the field.
Trinity Valley School
Trinity Valley School is a PK-12, co-ed, independent college-preparatory school. TVS has a total student enrollment of over 1,000 students. The school is is located on a beautiful 75-acre campus in southwest Fort Worth. Established in 1959.
Traffic Signals
Monthly Visitors
9.8K
Traffic Source Mix
Search
38.7%
Direct
51.2%
Referral
7.6%
Social
1.8%
Paid
0.7%
Headcount Trend
Current headcount: ~181
Marketing Team
Marketing Team Size
7 (4% of company)
Median Career Experience
22 years
Median Tenure
18.9 years
