3 months ago
Product Manager, Marketing Technology
United Fidelity Bank
USA (On-site)Full time
All marketing roles in the US
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All marketing roles in the US
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Product Manager, Marketing Technology
USA (On-site)
Salary Not AvailableSenior Level8+ years expFull time
Posted 3 months ago
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Job Summary
Drive MarTech strategy and architecture as a senior Product Manager overseeing the ecosystem and vendor selections to enable scalable customer experiences.
- Must-have: 8+ years in product management/marketing tech in complex enterprises.
- Standout: Owns platform roadmaps, governance, and cross-functional alignment for scale.
Job Description
Responsibilities
- Own the product vision, architecture, and roadmap for the marketing technology ecosystem, ensuring platforms and integrations support current and future customer experience strategy.
- Translate product strategy and lifecycle priorities into required MarTech capabilities, identifying gaps, dependencies, and sequencing needs across the stack.
- Lead prioritization of MarTech initiatives by balancing strategic intent, platform constraints, technical debt, and delivery capacity.
- Partner with Technology and Data teams to define scalable, secure, and compliant platform architecture, integration patterns, and data flows.
- Guide evaluation and selection of MarTech vendors and platforms as needed, including requirements definition, tradeoff analysis, and roadmap alignment.
- Ensure platform reliability, scalability, and fitness-for-purpose as adoption grows in support of the digital transformation roadmap.
- Establish governance, standards, and guardrails for MarTech usage to enable speed and consistency while managing risk and complexity.
- Define and track success metrics such as adoption, capability utilization, data readiness, and enablement of priority use cases.
- Communicate MarTech direction, constraints, and progress clearly to Product Strategists, Marketing, Technology, and senior stakeholders.
United Fidelity Bank
3.4 Glassdoor
United Fidelity Bank is available to help with your personal, commercial and lending needs. Whether you are looking for a high yield checking account, savings account, certificate of deposit (CD), mortgage loan, or an ATM near you, United Fidelity Bank is ready to meet your financial needs!Business BankingPersonal BankingMortgage LendingHealth Savings AccountCommercial LendingConsumer LendingAccess AnytimeUltimate Deposit DirectUltimate AccessEnjoy FREE, convenient banking. Your United Fidelity Bank account information is available 24 hours a day.Online Banking and Bill PayNotifi AlertsMobile BankingSurcharge-Free access to over 93,000 ATMsAllpoint Network®Money Pass®Alliance OneTMVisit www.unitedfidelity.com or one of our local banking centers below:Evansville, INMount Vernon, INNewburgh, INFort Branch, INFort Myers, FLFort Walton Beach, FLDestin, FLChicago, ILDenver, COAurora, COCarmel, INShelbyville, ILSt. Elmo, ILHerrick, ILCowden, IL
Founded in 1914
Evansville, Indiana, USA
178 employees (4 in marketing)
36% recommend to a friend
Traffic Signals
Monthly Visitors
77.8K
Monthly Google Ads Budget
$23.2K
Traffic Source Mix
Search
28.8%
Direct
64.9%
Referral
5.5%
Social
0.5%
Paid
0.3%
Headcount Trend
Current headcount: ~178
Marketing Team
Marketing Team Size
3 (2% of company)
Median Career Experience
13 years
Median Tenure
5.4 years
People
Marketing Leadership
Funding
Total Funding
$50.8M
Last Raise
$25.3M
Debt Financing, 3 years ago
Funding History
- Jan 2023Debt Financing • $25.3M
- Nov 2019Debt Financing • $23.5M
- Feb 2018Undisclosed • $2M