2 days ago
Paid Media Coordinator
California Institute of Applied Technology
Peabody, MA (Remote)Full time$28/hr – $32/hr
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Paid Media Coordinator
Peabody, MA (Remote)
$28/hr – $32/hrMid Level3+ years expFull time
Posted 2 days ago
Job Summary
Own end to end paid media campaigns from strategy to optimization to reporting, driving enrollment goals through data driven decisions and cross team collaboration.
- Lead data driven campaign optimizations and performance reporting
- Coordinate with creative, media partners, and CIAT departments to align messaging and goals
- Ensure compliance and alignment with enrollment targets and institutional policies
Job Description
Responsibilities
- Conduct daily monitoring of campaign performance to ensure optimal results and make data-driven adjustments as necessary. Monitor performance for each campaign by measuring lead volume, CPL (cost per lead), lead to start conversion rates, and CPS (cost per start). Provide ongoing actionable insights into campaign performance
- Collaborate with media buyers and lead generation partners to identify campaign optimization opportunities; execute optimization strategies to improve campaign performance
- Collaborate with in-house and third-party creative teams to develop compelling static and video assets, share ad performance results, and oversee an ongoing optimization testing schedule
- Deploy and analyze A/B testing campaigns to drive improvements with creative design, messaging, landing page conversions, ad placements, click-through rates, and campaign ROI
- Launch new campaigns with adherence to designated budgets and enrollment goals
- Prepare and present daily, weekly and monthly performance reports, highlighting key metrics, insights, and recommendations for improvement
- Collaborate with CIAT departments to ensure messaging, ads, and campaign placements support enrollment goals, financial targets, and audience segmentation
- Assist with tracking paid media budgets and campaign budget allocation per channel or lead partner
- Conduct ongoing competitive research to support the development of new programs, program changes, and policy changes to improve enrollment rates
- Stay up to date with industry trends and best practices with higher education student retention strategies
Requirements
- Bachelor's degree in marketing, business, communications, or a related field preferred
- Minimum three years of experience in digital marketing or advertising
- Familiarity with Google Ads and Meta advertising platforms required; experience with LinkedIn and YouTube ads is preferred
- Strong analytical skills with the ability to interpret data and provide actionable recommendations
- Exceptional and consistent attention to detail, with the ability to multitask effectively Proficiency in student information systems is preferred
- Strong organizational skills with the proven ability to prioritize
- Strong communication skills, both verbal and written, with the ability to effectively convey information and interact with students, colleagues, and others
- Self-motivated with a strong work ethic; dedicated to quality, quantity, results and timeliness
- Demonstrated ability to anticipate needs and exercise independent judgment
- Excellent analytical skills, problem resolution skills and general business acumen
California Institute of Applied Technology
California Institute of Applied Technology is an award-winning technical college helping students launch and advance their career in the competitive job market. Founded in 2008 with two main campuses in National City, CA and Albuquerque, NM, CIAT is committed to personalized training through comprehensive, innovative, and high-quality vocational programs that prepare students for a rewarding career.
Salaries
Posted range
$28/hr – $32/hr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
6 (1% of company)
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
177.3K
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
49.9%
Direct
45.4%
Referral
2.7%
Social
0.7%
Paid
1.2%
Headcount Trend
Current headcount: ~436
Recent News
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