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7 marketing jobs

UKG logo
4 days ago

Lead Product Marketing Manager

UKG

Sunrise, FL (Hybrid)Full time$115K/yr – $165K/yr
UKG logo
2 weeks ago

Vice President, External Communications

UKG

Weston, FL (Hybrid)Full time$210K/yr – $298K/yr
UKG logo
2 months ago

Senior Product Marketing Manager

UKG

San Francisco, CA (Hybrid)Full time$102K/yr – $147K/yr
UKG logo
3 months ago

Sr. Director of Marketing Planning and Operations

UKG

Lowell, MA (Remote)Full time$184K/yr – $265K/yr
UKG logo
3 months ago

Director, Customer Advocacy & Referral Marketing

UKG

USA (Remote)Full time$146K/yr – $209K/yr
UKG logo
3 months ago

Sr Director Portfolio Marketing

UKG

USA (Remote)Full time$207K/yr – $265K/yr
UKG logo
5 months ago

Sr Dir. Product Marketing

UKG

Lowell, MA (Hybrid)Full time$207K/yr – $298K/yr

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7 jobs
UKG logo

Lead Product Marketing Manager

UKG

Sunrise, FL (Hybrid)

$115K/yr - $165K/yrIn-houseFull-timeSenior level5+ years exp.
4 days ago
UKG logo

Vice President, External Communications

UKG

Weston, FL (Hybrid)

$210K/yr - $298K/yrIn-houseFull-timeDirector/executive15+ years exp.
2 weeks ago
UKG logo

Senior Product Marketing Manager

UKG

San Francisco, CA (Hybrid)

$102K/yr - $147K/yrIn-houseFull-timeSenior level3+ years exp.
2 months ago
UKG logo

Sr. Director of Marketing Planning and Operations

UKG

Lowell, MA (Remote)

$184K/yr - $265K/yrIn-houseFull-timeDirector/executive12+ years exp.
3 months ago
UKG logo

Director, Customer Advocacy & Referral Marketing

UKG

USA (Remote)

$146K/yr - $209K/yrIn-houseFull-timeDirector/executive
3 months ago
UKG logo

Sr Director Portfolio Marketing

UKG

USA (Remote)

$207K/yr - $265K/yrIn-houseFull-timeDirector/executive
3 months ago
UKG logo

Sr Dir. Product Marketing

UKG

Lowell, MA (Hybrid)

$207K/yr - $298K/yrIn-houseFull-timeSenior level
5 months ago
UKG logo
UKG

Lead Product Marketing Manager

Sunrise, FL (Hybrid)

$115K/yr – $165K/yrSenior Level5+ years expFull time

Posted 4 days ago

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Job Summary

Own the Workforce Management go-to-market narrative and cross-functional GTM execution, shaping messaging, field readiness, and revenue-driven priorities across Product, Sales, and Marketing.

  • Define differentiated messaging that ties product capabilities to business outcomes.
  • Influence across multiple teams to align on launches, pricing, and content.
  • Translate market insights into roadmap and revenue decisions.

Job Description

Responsibilities

  • Develop differentiated Workforce Management messaging and positioning that connects product capabilities to strategic business outcomes and clearly communicates why the problem matters, why our solution is different, and why customers should act now.
  • Drive alignment in a matrixed environment by building consensus, managing dependencies, and influencing peers and leaders across Product, Sales, Marketing, and other departments.
  • Advocate for the Workforce Management team’s go-to-market needs and contribute to broader GTM strategy, including product launches, pricing and packaging, commercialization, field readiness, and post-launch optimization.
  • Partner with Product Management to synthesize customer, market, competitive, field, and usage insights into actionable recommendations that inform roadmap priorities and revenue-based product decisions.
  • Support the GTM team in developing sales plays and create the supporting commercial content—such as value and ROI frameworks, executive presentations, objection-handling guidance, solution briefs, and other assets—that helps enterprise sales teams win.
  • Partner with Marketing on ABM, demand-generation, webinar, and thought-leadership programs by providing the messaging, content, and market insights needed to generate qualified enterprise pipeline.
  • Maintain a strong point of view on Workforce Management buyers, market trends, industry dynamics, and competitive positioning, using voice-of-the-market insights to shape Product, Sales, and Marketing strategy.
  • Coordinate with Analyst Relations and Product Management on analyst briefings, product narratives, and supporting materials, including editing content to ensure clarity and consistency.
  • Work with Sales Operations to define and evaluate GTM KPIs, including pipeline, adoption, content effectiveness, competitive win rates, and other commercial signals; bring those insights to the Product team to support revenue-based prioritization.

Requirements

  • Bachelor’s degree in marketing, business, communications, or a related field—or equivalent experience.
  • 5+ years of progressive experience in product marketing, including experience leading B2B SaaS or multi-product platform solutions.
  • Proven ability to develop differentiated messaging and positioning that connects product capabilities to measurable customer and business outcomes.
  • Experience developing executive presentations, sales enablement content, value propositions, ROI frameworks, and other commercial materials.
  • Demonstrated ability to drive alignment and influence without formal authority across Product, Sales, Marketing, and other cross-functional teams.
  • Experience leading product launches or go-to-market programs from strategy and positioning through field readiness and performance measurement.
  • Deep understanding of enterprise buying journeys and complex, multi-stakeholder sales cycles, including experience partnering with Product Management to inform roadmap decisions.
  • We collaborate and succeed in a hybrid model. 3 days per week in one of these UKG offices is a requirement.

Preferred

  • Exceptional written, verbal, and visual communication skills, including the ability to simplify complex ideas and present effectively to senior leaders.
  • Strong strategic and analytical judgment, with the ability to synthesize customer, market, product, competitive, and revenue data into clear recommendations and priorities.
  • Experience in Workforce Management, HR technology, or adjacent enterprise software markets is a plus.
  • Experience working with Healthcare customers or within the Healthcare vertical is also a plus.
  • Familiarity with AI-enabled products or AI-supported marketing workflows is preferred.
UKG logo

UKG

Built from the merger of Ultimate Software & Kronos Inc, we are now UKG. We provide global HCM, payroll and workforce management solutions. UKG is an Equal Opportunity Employer.

Founded in 1977
Lowell, MA, US
2.4K employees (73 in marketing)
www.ukg.com

Salaries

Posted range

$115K/yr – $165K/yr

Taken straight from the job posting.

See all UKG salaries

Marketing Team

Marketing Team Size
61 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Series Unknown, 47 years ago

Funding History

  • Jan 1979
    Series Unknown

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$562.7K
Traffic Source Mix
Search
26.5%
Direct
43.8%
Referral
27.1%
Social
1.5%
Paid
0.9%

Headcount Trend

Current headcount: ~2.4K

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Links

www.ukg.comLinkedInX (Twitter)Crunchbase