Own segmentation, messaging, and cross-functional GTM launches for complex B2B products, translating market and customer insight into product guidance and sales-ready narratives.

Own segmentation, personas, and problem statements to steer product messaging and GTM priorities.
Co-lead launches with GTM and Sales Enablement, aligning strategy, timing, and success metrics.
Coordinate with Demand Gen, Content, and Communications to ensure campaigns reflect key priorities and drive adoption.

Job Description

Responsibilities

Own market segmentation, buyer personas, and problem statements for assigned product lines using the Pragmatic Marketing framework.
Develop and maintain differentiated positioning and messaging that clearly communicates product priorities and value.
Translate customer and market insights into actionable guidance for Product Management.
Co-own product launches with Go-to-Market and Sales Enablement partners, aligning on launch strategy, timing, and success metrics.
Collaborate on development of sales enablement tools, training, and narratives to ensure field readiness.
Partner with Demand Generation, Content, and Communications teams to ensure key product priorities shine through campaigns and thought leadership.
Analyze win/loss data, pipeline performance, and competitive dynamics to optimize GTM effectiveness.
Identify opportunities to improve adoption, clarity, and commercial performance through cross-functional action.
Other duties as assigned by supervisor. These may, on occasion, be unrelated to the position described here.

Requirements

Minimum 5 years of experience in Product Marketing, Product Management, or related roles; preference given to global experience.
Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.
Demonstrated success developing strategy to align product, marketing, and sales functions, and execute effective go-to-market strategies
Strong cross-functional collaboration, communication, and analytical skills.
Demonstrated ability to influence senior sales leaders and account teams.
Strong experience supporting enterprise or global account sales teams.
Minimum 6 years’ experience in clinical trials, life sciences, healthcare technology, or complex B2B services.
Strong analytical skills, including experience with white space analysis and account planning.
Executive presence and strong facilitation skills.
Bachelor’s degree in marketing, business administration, communication, or related field required.
Pragmatic Marketing Certification desirable

Preferred

Graduate degree preferred.

Benefits

Comprehensive Benefits package - Health, Dental, Vision, Life Disability, 401k with match, and flexible spending accounts
Employee Assistance Programs and additional work/life resources
Referral Bonuses and Tuition Reimbursement
Paid time off including holidays, vacation, and sick time
Opportunities for career development with on-the-job training, certification assistance and continuing education reimbursement

WCG

3.3 Glassdoor

WCG is a true partner to research sponsors, CROs, sites and participants in navigating the clinical research journey.The pioneer of independent ethical review, now the industry gold standard, WCG’s 55-year legacy of independent review solutions serves as the foundation on which we continually build to accelerate and improve the clinical research journey.We lead the way by reimagining processes, optimizing quality and safety, strengthening productivity, and pioneering new solutions that leverage data and technology to accelerate research and impact global health.WCG liberates study stakeholders from the constraints that risk trial efficacy while improving quality outcomes and efficiency through the process. Ninety percent of all clinical trials leverage our knowledge, highly specialized solutions, and data-driven insights to mitigate risk today for a more promising tomorrow.

Founded in 2012

Cary, North Carolina, USA

1.3K employees

www.wcgclinical.com

37% recommend to a friend

73% CEO approval

Traffic Signals

Monthly Visitors

93.9K

Monthly Google Ads Budget

$31K

Traffic Source Mix

34.6%

Direct

50.2%

Referral

11.4%

Social

2.8%

Paid

0.8%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Median Career Experience

36 years

Median Tenure

10 years

Marketing Roles Posted (Last 30 Days)

People

Founders / CEO

Mark Law

Chief Executive Officer

At the company for 2 years 2 months

Funding

Last Raise

Private Equity, 6 years ago

Funding History

Nov 2019
Private Equity

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