8 days ago
Product Marketing & Adoption Senior Manager
Freddie Mac
McLean, VA (On-site)Full time$164K/yr – $246K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Product Marketing & Adoption Senior Manager
McLean, VA (On-site)
$164K/yr – $246K/yrSenior Level10+ years expFull time
Posted 8 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Responsibilities
- Lead product marketing efforts including positioning, messaging, value propositions, and engagement strategies tailored to both internal stakeholders and external clients.
- Define and execute adoption, enablement, and change management strategies that drive successful product launches and sustained usage across Multifamily teams and industry participants.
- Partner with Product, Technology, Client Engagement, and Business leaders to ensure organizational and client readiness for new products and capabilities.
- Develop client-facing and employee-facing communications, training, onboarding, and engagement programs that accelerate adoption and business value realization.
- Partner with Client Engagement to build voice-of-client and user feedback mechanisms to improve adoption and experience.
- Establish adoption metrics and value realization frameworks to measure product success, client engagement, and business outcomes.
- Build, coach, and develop a high-performing team across product marketing, change management, communications, and adoption disciplines.
Requirements
- 10+ years of experience in Product Marketing, Change Management, Digital Transformation, Product Operations, Program Management, or related disciplines.
- Proven experience leading enterprise-scale product adoption, organizational change, or client-facing transformation initiatives.
- Experience developing go-to-market, adoption, and value realization strategies that drive measurable business outcomes.
- Strong understanding of product operating models and digital product delivery.
- Experience leading cross-functional teams and influencing senior leaders in matrixed organizations.
- Bachelor's degree in Business, Marketing, Communications, Organizational Development, Technology, or a related field.
Freddie Mac
3.8 Glassdoor
Freddie Mac is serving America’s homebuyers, homeowners and renters by financing the creation and preservation of more affordable homeownership and rental opportunities, providing liquidity, stability and affordability to the housing market. We are Making Home Possible for families across the nation.Subscribe to Newsletters, News Releases and Announcements: https://www.freddiemac.com/about/connect-with-us?utm_source=LinkedIn&utm_medium=Social&utm_campaign=Subscribers-bio-I&I
Traffic Signals
Monthly Google Ads Budget
$682.2K
Marketing Team
Median Career Experience
12 years
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
4
People
Marketing Leadership
Lorig Armenian
Vice President, Strategic Communications & Marketing
At the company for 24 years 11 months
Christopher Spina
Vice President, Public Relations and Digital Communications
At the company for 9 years 4 months
Ran Borgersen
Head of Marketing & Senior Director, Multifamily
At the company for 23 years
Alyshia Linares (she/her)
Sr. Director Strategic Communications (Digital, Content Strategy, Public Relations)
At the company for 5 years 9 months
Funding
Total Funding
$3.6B
Last Raise
$108.4M
Post IPO Debt, 3 months ago
Funding History
- Dec 2025Post IPO Debt • $108.4M
- Oct 2025Post IPO Debt • $343.2M
- Sep 2025Post IPO Debt • $707M