7 weeks ago
Product Marketing Manager
Enlyte
USA (Remote)Full time
Marketing jobs
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Product Marketing Manager
USA (Remote)
Salary Not AvailableMid Level5+ years expFull time
Posted 7 weeks ago
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Job Summary
Own the field facing content and campaign engine for Enlyte\'s clinical solutions, turning multi touch programs and field feedback into scalable sales enablement and thought leadership.
- Own multi touch campaigns, briefs, and assets to improve ASM sales motion and ROI.
- Translate clinical content into accessible marketing and education assets for diverse audiences.
- Lead webinars and educational programs with cross functional teams to drive program ROI and stakeholder alignment.
Job Description
Responsibilities
- Assist with developing large multi-touch marketing campaigns that drive awareness and engagement for Enlyte's clinical solutions
- Build comprehensive campaign briefs that outline strategy, messaging, tactics, timeline, and success metrics
- Make strategic optimization decisions based on performance data to continuously improve campaign effectiveness and ROI
- Create marketing content and sales tools specifically designed to help Area Sales Managers successfully sell field case management solutions
- Develop high-quality sales collateral including one-sheets, case studies, competitive positioning, ROI materials, and sales presentations
- Provide ongoing field sales support, training, and responsive assistance to ASMs
- Gather and incorporate field feedback to ensure marketing materials address real selling challenges and customer needs
- Develop thought leadership content that positions Enlyte as a clinical authority
- Create educational and clinical content across multiple formats (webinars, articles, case studies, whitepapers, infographics)
- Ensure all content is clinically accurate, compelling, and aligned with Enlyte's brand and positioning
- Translate complex clinical and technical information into accessible, engaging content for diverse audiences
- Lead recurring webinar and educational programs
- Manage program strategy, speaker coordination, content development, and promotional execution
- Track program performance, participant feedback, and ROI
- Continuously optimize programs based on data and stakeholder feedback
- Drive alignment and collaboration across clinical product leadership, sales, creative, digital marketing, marketing operations, and subject matter experts
- Manage complex project dependencies and timelines in a matrixed organization
- Communicate effectively with diverse stakeholders with different priorities and perspectives
- Ensure clinical accuracy, compliance, and quality standards across all marketing materials
Enlyte
3.3 Glassdoor
Enlyte is a P&C industry leader, providing claims technology innovations and connectivity solutions, specialty networks, case management services, pharmacy benefit and disability management. Serving over 2,000 entities, including a majority of Fortune 500 employers, Enlyte leverages its portfolio of solutions to simplify processes and improve outcomes for auto, workers’ compensation, and disability claims. For more information, please visit www.enlyte.com.
Founded in 1946
Remote, Oregon, USA
4.8K employees (51 in marketing)
63% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
61K
Monthly Google Ads Budget
$5
Traffic Source Mix
Search
17.3%
Direct
51.6%
Referral
8.6%
Social
22.2%
Paid
0.2%
Headcount Trend
Current headcount: ~4.8K
Marketing Team
Marketing Team Size
27 (1% of company)