2 days ago
Home Care Marketing Community Liaison and Care Coordinator
Comfort Keepers
Carrollton, TX (On-site)Full time$50K/yr – $90K/yr
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Home Care Marketing Community Liaison and Care Coordinator
Carrollton, TX (On-site)
$50K/yr – $90K/yrMid LevelFull time
Posted 2 days ago
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Job Summary
Own the referral development program across the DFW region, building and sustaining healthcare and senior-care partnerships, expanding Comfort Keepers’ network, and driving timely client referrals through education, CRM tracking, and coordinated care.
- Develop and maintain referral partnerships
- Guide outreach, onboarding support, and community education
Job Description
Responsibilities
- Build and maintain strong referral relationships with healthcare and senior care professionals, including discharge planners, social workers, case managers, assisted living admissions teams, hospice teams, rehabilitation centers, and other community partners.
- Represent Comfort Keepers at networking events, chamber events, senior care meetings, community gatherings, and professional referral events.
- Conduct regular in-person outreach visits to referral partners across the assigned DFW territory
- Educate referral partners about Comfort Keepers’ services, including personal care, companion care, respite care, dementia care support, post-hospitalization support, and 24/7 care options.
- Maintain consistent follow-up with referral partners to build trust and keep Comfort Keepers top of mind.
- Use a CRM or tracking system to document visits, referral sources, follow-up activity, outcomes, and relationship progress.
- Coordinate closely with the internal office and care coordination team to ensure referred clients receive timely, professional, and compassionate support.
- Perform Home Assessment
- Assist with community presentations, lunch-and-learns, professional introductions, and local awareness-building efforts.
- Identify opportunities for new referral partnerships and help expand Comfort Keepers’ presence in the local market.
Requirements
- Possesses great listening skills
- Strong relationship-building and communication skills.
- comfortable meeting new people, making professional introductions, and following up consistently.
- Organized, dependable, and able to manage a structured outreach schedule.
- Ability to use or learn CRM systems and maintain accurate activity records.
- Professional appearance and demeanor when representing Comfort Keepers in the community.
- Reliable transportation and willingness to travel locally throughout the assigned DFW service area.
- Self-motivated, patient, and able to understand that referral relationships take time to develop.
- Ability to work collaboratively with office staff, care coordinators, and leadership.
Preferred
- Prior experience in healthcare marketing, senior care marketing, home care, hospice, home health, assisted living, skilled nursing, rehabilitation, or related referral development is strongly preferred.
Benefits
- Paid Time Off after Training period
- Eligible for Benefits Enrollment
Comfort Keepers
Comfort Keepers has been dedicated to providing in-home senior care that brings joy to our clients' lives for more than 20 years. Our approach starts with Interactive CaregivingTM and Elevating the Human Spirit-- compassionate care that focuses on activating the mind, body, healthy habits, and a safe home environment. Our greatest asset is our dedicated team of caring professionals who are extensively trained in the responsibilities and approaches needed to enable superior senior care and companionship. Comfort Keepers collaborates with employees and caregivers year-round to ensure our clients are treated with the same grace, dignity, and compassion that every person deserves.
Traffic Signals
Monthly Visitors
107.1K
Monthly Google Ads Budget
$130.5K
Traffic Source Mix
Search
54.1%
Direct
35.4%
Referral
6.8%
Social
1.7%
Paid
1.9%
Headcount Trend
Current headcount: ~9.4K
Marketing Team
Median Tenure
12 years
Marketing Roles Posted (Last 30 Days)
3
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Robert Harvey III, CAPS
Chief Marketing Officer | Owner
At the company for 8 years 7 months
Mary Bowman
Vice President of Marketing & Communications
At the company for 21 years 7 months
Stacy Bruce
Director of Marketing
At the company for 1 year 7 months
Shannon Sherwood
Director of Marketing and Recruitment
At the company for 8 years 2 months