Own and optimize marketing technology, data governance, and cross-functional programs while driving attribution, dashboards, and brand integration workstreams.

Lead marketing automation and CRM alignment
Build performance dashboards and KPI frameworks
Coordinate brand integration and cross-functional enablement

Job Description

Responsibilities

Marketing Operations & Technology
Own and manage marketing automation platforms, including campaign execution, workflows, and system optimization
Establish and maintain marketing data governance, including lead routing, life cycle stages, and data quality standards
Partner with Sales Operations to align marketing systems and CRM Customer Relationship Management (CRM) processes
Measurement & Performance
Develop and maintain dashboards and reporting to track marketing performance, pipeline contribution, and campaign effectiveness
Define and standardize key marketing KPIs and reporting frameworks
Support attribution and pipeline visibility efforts in partnership with Sales and Finance
Provide insights and recommendations to improve marketing effectiveness and return on investment
Program Management – Brand Integration (Acquisitions)

Requirements

Travel up to 10% of the time for business purposes.
Bachelor’s degree in Marketing, Business, Communications, or a related field
8+ years of experience in marketing operations, program management, or related roles
Experience managing Hubspot marketing technology platforms (e.g., marketing automation, CRM systems)
Experience in reporting, analytics, and performance measurement
Experience coordinating cross-functional projects or programs
Strong understanding of marketing operations, systems, and processes
Experience with marketing automation platforms and CRM tools
Strong analytical skills and ability to interpret performance data
Proven project and program management capabilities

Preferred

Experience with acquisition integration or brand transition initiatives
Experience working with sales and finance partners on pipeline and performance tracking
Familiarity with data governance and life cycle management practices
Experience building dashboards and reporting frameworks
Understanding of demand generation and go-to-market processes
Experience improving operational efficiency and workflow design

Benefits

Freedom to Work program: Set your own schedule and location (as appropriate).
Principal program: Earn the opportunity to become an owner of the firm.
Flexible paid time off/vacation: Take time off when it makes sense for you and your team.
Career development: Explore a wide range of learning and growth opportunities within and across industries.
Health, life, vision, and dental insurance: Cover all your medical bases.
Paid sick time, retirement plan, fitness reimbursement, pet insurance, identity protection, technology stipend, employee assistance program, and more!

Woolpert

4.4 Glassdoor

Woolpert is a global leader in architecture, engineering, and geospatial (AEG) services, with over a century of experience driving innovation and delivering impact. We fuse deep technical expertise with a forward-thinking mindset to solve complex challenges across the public, private, and government sectors. Woolpert is proud to be a certified Great Place to Work, a Top 25 Building Design+Construction firm, a Top 50 Engineering News-Record Design firm, and a Global Top 100 Geospatial company. Woolpert operates from more than 75 offices across five continents—building smarter, more resilient communities around the world. Learn more at woolpert.com.

Founded in 1911

Dayton, Ohio, USA

1.4K employees (153 in marketing)

www.woolpert.com

88% recommend to a friend

92% CEO approval