Owns the end-to-end TV and CTV programmatic platform with a focus on automation and AI driven buying, roadmap differentiation, and a strong link between product goals and engineering/data science delivery.

Growth Engine: Lead soup-to-nuts TV buying, prioritizing features that scale automated workflows and improve bid decisions.
Strategy & Alignment: Shape the platform roadmap with cross functional teams to ensure rapid launches and market-fit through AI capabilities.
Measurement & Iteration: Use user insights, experiments, and data to prove impact and stay ahead of AI driven TV landscape.

Job Description

Responsibilities

Own the product vision, strategy, and execution for TV media buying and execution, end-to-end (“soup to nuts”)
Define a compelling roadmap that differentiates the platform through automation and AI-driven capabilities
Partner closely with Engineering, Data Science, and Media Buying to translate business and customer needs into clear, prioritized product requirements
Drive feature prioritization and trade-offs based on customer impact, business value, and scalability of automated TV buying workflows
Collaborate cross-functionally with Media Buying, Media Operations, Marketing, and Leadership to ensure alignment and successful launches
Continuously monitor industry trends, competitive offerings, and emerging AI technologies to keep the product ahead of the evolving TV and CTV landscape
Use data, customer feedback, and experimentation to iterate, optimize performance, and deliver measurable impact

Requirements

4+ years of product management experience in AdTech, with deep expertise in streaming and programmatic CTV advertising (linear TV experience is a strong plus)
Proven track record of shipping impactful products, including building new capabilities or platforms from the ground up
Strong communicator and influencer, able to articulate a clear product vision and defend roadmap decisions with data and conviction at the executive level
Highly customer-centric, with demonstrated skill in uncovering real user needs, writing strong user stories, and solving complex workflow problems
Experience partnering closely with Design to address diverse customer needs through user research, prototyping, and thoughtful UX decisions
Passion for automation and AI-driven innovation, balanced with a pragmatic, execution-oriented mindset
Comfortable operating in ambiguity and fast-moving environments, with a bias toward action and measurable outcomes
Nice to haves: experience working with AI/ML-powered products or data-driven optimization systems; familiarity with TV measurement, attribution, or identity challenges

Preferred

Nice to haves: experience working with AI/ML-powered products or data-driven optimization systems
Nice to haves: familiarity with TV measurement, attribution, or identity challenges

Benefits

Total compensation ($170,000-200,000/Annually)
Equity compensation
Health insurance coverage for you and your dependents
401K, FSA, and commuter benefits
$150 monthly spending account
$1,000 annual continued education benefit
$500 Newbie Productivity Perk
Unlimited PTO and sick days
Monthly Company Wellness Day Off
Snacks, drinks, and catered lunches at the office
Team building events
Hybrid RTO of 2 days per week in office

Tatari

4.1 Glassdoor

Tatari is building the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Clients include Made In, Daily Harvest, Wpromote, and Fubo. Recognized by Business Insider as one of the Hottest Ad Tech Companies of 2023 and by Digiday as the Best CTV Platform of 2024, Tatari is headquartered in San Francisco with further offices in Los Angeles and New York. For additional information, please visit tatari.tv

Founded in 2016

San Francisco, California, USA

368 employees (55 in marketing)

www.tatari.tv

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