2 months ago
Demand Generation Marketing Manager
Userpilot
Austin, TX (Hybrid)Full time
Marketing jobs
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Demand Generation Marketing Manager
Austin, TX (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
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Job Summary
Own demand generation and ABM programs for mid-market and enterprise B2B SaaS, driving pipeline through cross-functional alignment and data-driven optimization.
- Growth Strategy: design and execute ABM campaigns (1:1 and 1:few) that engage target accounts and advance them through the funnel.
- Campaign Execution & Analysis: lead cross-functional collaboration with Sales, MOps, RevOps, and Content; measure ROI and optimize repeatedly.
- Channel & Performance Optimization: oversee paid channels (LinkedIn, Google Ads, Reddit) to improve lead quality and volume.
Job Description
Responsibilities
- Develop and execute high-impact demand generation plans for mid-market and enterprise B2B SaaS.
- Plan, launch, and optimize ABM campaigns (1:1 and 1:few) to engage target accounts and drive conversions.
- Lead cross-functional collaboration with Sales, Marketing Operations, Revenue Operations, and Content to deliver integrated campaigns.
- Continuously analyze campaign performance, extract ROI insights, and optimize activities accordingly.
- Think creatively to design campaign concepts that resonate with key accounts.
- Oversee and optimize investments across paid channels (LinkedIn, Google Ads, Reddit) to maximize lead quality and volume.
- Regularly report to leadership on campaign performance, pipeline contribution, and business outcomes.
Requirements
- 3-5 years of proven B2B SaaS growth with documented success stories.
- 2–3+ years running ABM and demand generation for mid-market and enterprise in B2B SaaS.
- Experience managing cross-functional teams and aligning with Sales on joint marketing-sales objectives.
- Strong analytics mindset with data-driven ROI measurement and clear reporting.
- 2+ years hands-on HubSpot experience.
- Creative thinker capable of generating unique, compelling campaign concepts.
- Familiarity with major paid channels and digital marketing strategies.
Benefits
- Competitive salary and growth-based bonus opportunities
- Top-notch, well-resourced team, including MOps and RevOps
- Opportunities to attend international conferences and team off-sites
- Generous education budget for professional development and certifications
- Hybrid structure: 3 days in Austin office, 2 remote
Userpilot
4.6 Glassdoor
Userpilot helps growth, product and marketing teams increase product adoption through personalized multi-channel experiences and actionable product insights. With robust product analytics, session replay, email and in-app experiences, as well as powerful AI agents - Userpilot provides everything to support your product engagement and lifecycle marketing needs. Empower your Product, CS and Marketing teams to automatically capture feature usage, feedback and sentiment and drive actions with contextual and highly personalized in-app & email experiences.
Founded in 2019
Austin, Texas, USA
77 employees (21 in marketing)
85% recommend to a friend
Traffic Signals
Monthly Visitors
306.8K
Monthly Google Ads Budget
$42.9K
Traffic Source Mix
Search
51%
Direct
37.7%
Referral
7.9%
Social
2.4%
Paid
0.9%
Headcount Trend
Current headcount: ~77
Marketing Team
Marketing Team Size
17 (22% of company)
Funding
Total Funding
$5.9M
Last Raise
$4.6M
Seed, 4 years ago
Funding History
- Sep 2022Seed • $4.6M
- Oct 2020Seed • $1.1M
- Apr 2020Seed