3 months ago
PAID MEDIA MANAGER
Rebellion Group
Cheshire, CT (On-site)Full time
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PAID MEDIA MANAGER
Cheshire, CT (On-site)
Salary Not AvailableManagerFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive integrated media strategy and campaign execution across digital and traditional channels.
- Own end-to-end media strategies and campaign execution.
- Leverage data and analytics to optimize performance.
- Collaborate across Strategy, Account, and Data Science for client guidance.
Job Description
Responsibilities
- Develop integrated media strategies that align with client goals and target audience insights, focusing on innovation across digital and traditional channels, including social, programmatic, CTV, TV, radio, and print.
- Leverage data, market research, and analytics to guide media strategies and continuously improve campaign performance.
- Lead the execution of media campaigns, managing placement, scheduling, budget allocation, and vendor relationships.
- Perform daily campaign strategy and management, leveraging data-driven insights to scale recommendations. Drive performance through keyword research, ad copy development, landing page optimization, and in-depth analysis.
- Implement, manage, and refine campaigns across platforms such as Google Ads, Meta, LinkedIn, and Programmatic demand-side platforms (DSPs), including traditional media vendor management.
- Monitor and analyze campaign performance using tools like Google Analytics, Agency Analytics, Looker Studio, Call Rail, and other measurement platforms.
- Work closely with our data science team to dive deeper into metrics and make strategic decisions around campaign optimizations.
- Prepare and present performance reports with actionable insights and recommendations for continuous improvement.
- Serve as a trusted partner to clients in conjunction with the Strategy and Account teams, providing expert guidance throughout the campaign lifecycle.
- Collaborate with internal teams, including creative, account management, strategy, and analytics, to ensure alignment and consistency.
Rebellion Group
A Group of Agencies Built for Each Brand Life Stage.A single source for brand and business solutions, Rebellion Group is an assembly of specialized service offerings that together create speed, efficiency, and growth through the defiance of expectations and assumed limitations.
Traffic Signals
Monthly Visitors
2K
Monthly Google Ads Budget
$129
Traffic Source Mix
Search
26.4%
Direct
46.7%
Referral
5.9%
Social
17.3%
Paid
1.5%
Headcount Trend
Current headcount: ~74
Marketing Team
Marketing Team Size
21 (28% of company)